View all 0 notes for Services Marketing, written by Dwayne Gremler, Mary Jo Bitner, Valarie Zeithaml. All Services Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Services Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
Author(s)
Dwayne Gremler, Mary Jo Bitner, Valarie Zeithaml
ISBN
9780078112058
Publisher
McGraw-Hill Education
Language
en
What are you looking for?
Type in a subject, course or topic and discover helpful summaries, practice questions and more.