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Missing articles Marketing & Innovation (Nenonen, Eliens and Mani et al.)

Combined rating
-
Documents
3
Sold
6
Total pages
19
Last updated
20-12-2021

Contains three articles which are missing in almost all summaries.

Documents in this bundle
3
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Summary
Samenvatting Mani et al. (2018): Consumer resistance to innovation in services: challenges and barriers in the Internet of Things era
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7
Dec 2021
2021/2022
$5.37
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Summary
Summary Article of Eliens et al. (2018): Rational versus intuitive gatekeeping: escalation of commitment in the front end of NPD,
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6
Dec 2021
2021/2022
$5.37
Product Image
Summary
Summary Nenonen et al. (2019): Capabilities for market-shaping: triggering and facilitating increased value creation.
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6
Dec 2021
2021/2022
$5.37
$14.34 $16.11
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Written by students who passed
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