MKT 450 EXAM 2 QUESTIONS AND ANSWERS

MKT 450 EXAM 2 QUESTIONS AND ANSWERS
Qualitative Data - CORRECT ANSWER✅✅Non-numerical data concerned with meaning



Advantages of Qualitative Data - CORRECT ANSWER✅✅Helps us understand more about the 'why' and
'how'



Disadvantages of Qualitative Data - CORRECT ANSWER✅✅Difficult to analyze and relies on subjective
interpretations of the researcher



Focus Groups Pros and Cons - CORRECT ANSWER✅✅Diverse, real-time, and in-depth information from
participants but can be cost-effective (time/money) and potentially dominated by group dynamics



Screening - CORRECT ANSWER✅✅Selecting participants based on certain criteria met



In-depth Interviews Pros and Cons - CORRECT ANSWER✅✅Detailed, insider knowledge, but is time-
consuming and resource-intensive



Ethnography - CORRECT ANSWER✅✅An intensive observation of people in their natural environments
often done to gain a holistic understanding of group's behaviors, beliefs, practices, and dynamics



Quantitative Data - CORRECT ANSWER✅✅Numerical data used for prediction



Measurment - CORRECT ANSWER✅✅Assigning values to non-numerical concepts and abstractions
(e.g., happiness, satisfaction, attitudes)



Scaling - CORRECT ANSWER✅✅Involves creating a continuum upon which measured object are located
(i.e., how do you feel on a scale of 1-10)



Manipulation - CORRECT ANSWER✅✅The intentional altering of levels of an independent variable