BADM 320 Exam 2 Review Questions
with Verified Answers
Which part of a Request for Proposal is most important when dealing with
subcontractors?
a. Background Information
b. Terms and Conditions
c. Scope of Work
d. Payments, Incentives, and Penalties - ANSWER-c. Scope of Work
What is the correct order for the B2B Buying Process?
a. Need Recognition, Product Specification, RFP Process, Proposal Analysis &
Supplier Selection, Order Specification, Vendor/Performance Assessment Using
Metrics
b. Need Recognition, Product Specification, RFP Process, Order Specification,
Proposal Analysis & Supplier Selection, Vendor/Performance Assessment Using
Metrics
c. Need Recognition, RFP Process, Product Specification, Proposal Analysis &
Supplier Selection, Order Specification, Vendor/Performance Assessment Using
Metrics
d. None of the above - ANSWER-a. Need Recognition, Product Specification, RFP
Process, Proposal Analysis & Supplier Selection, Order Specification,
Vendor/Performance Assessment Using Metrics
Which of the following global entry strategies poses the least risk for a firm going
abroad?
a. Exporting
b. Franchising
c. Joint Venture
d. Direct Investment - ANSWER-a. Exporting
What are the steps in a Market Segmentation Analysis?
a. None of the Below
b. Strategy or Objectives, Segmentation Methods, Evaluate Segment Attractiveness,
Select Target Market, Identity and Develop Positioning Strategy
c. Strategy or Objectives, Segmentation Methods, Evaluate Segment Attractiveness,
Identity and Develop Positioning Strategy, Select Target Market
d. Strategy or Objectives, Evaluate Segment Attractiveness, Segmentation Methods,
Select Target Market, Identity and Develop Positioning Strategy - ANSWER-b.
Strategy or Objectives, Segmentation Methods, Evaluate Segment Attractiveness,
Select Target Market, Identity and Develop Positioning Strategy
Which type of segmentation strategy is best for small entrepreneurs?
a. Differentiated
, b. Concentrated
c. Undifferentiated
d. Micromarketing - ANSWER-b. Concentrated
Which of the following is the usual sequence of steps in the marketing research
process?
a. Defining the objectives, designing the research, collecting data, analyzing data,
action plan and implementation
b. Designing the research, defining the objectives, collecting data, analyzing data,
action plan and implementation
c. Designing the research, collecting data, analyzing data, defining the objectives,
action plan and implementation
d. Defining the objectives, collecting data, analyzing data, designing the research,
action plan and implementation - ANSWER-a. Defining the objectives, designing the
research, collecting data, analyzing data, action plan and implementation
When Tiffany and Benedict shop around researching different brands of dishwashers
for their new house they search online and look in various stores in order to compare
brands & determine which one he should buy. The new dishwasher would represent
what kind of product?
a. Unsought Product
b. Convenience Product
c. Specialty Product
d. Shopping Product - ANSWER-d. Shopping Product
Please choose the characteristic that is NOT related to primary data.
a. It offers behavioral insights
b. It is usually free or inexpensive
c. It is specific to the immediate data needs
d. Focus group interview is one example - ANSWER-b. It is usually free or
inexpensive
Please choose the characteristics that is NOT related to exploratory research.
a. This type of research is usually used at the beginning stage of research
b. It helps formulate research objectives
c. Conclusive research results are verified in this type of research - ANSWER-c.
Conclusive research results are verified in this type of research
This type of data is collected before we have started research is called:
a. primary data
b. quantitative data
c. qualitative data
d. secondary data - ANSWER-d. secondary data
Mark, a middle aged overweight yet devilishly handsome businessperson, buys an
expensive sports car in order to feel young & sexy. Mark is buying the sports car
based on what need?
a. Midlife Crisis Need
b. Functional Need
c. Psychological Need
with Verified Answers
Which part of a Request for Proposal is most important when dealing with
subcontractors?
a. Background Information
b. Terms and Conditions
c. Scope of Work
d. Payments, Incentives, and Penalties - ANSWER-c. Scope of Work
What is the correct order for the B2B Buying Process?
a. Need Recognition, Product Specification, RFP Process, Proposal Analysis &
Supplier Selection, Order Specification, Vendor/Performance Assessment Using
Metrics
b. Need Recognition, Product Specification, RFP Process, Order Specification,
Proposal Analysis & Supplier Selection, Vendor/Performance Assessment Using
Metrics
c. Need Recognition, RFP Process, Product Specification, Proposal Analysis &
Supplier Selection, Order Specification, Vendor/Performance Assessment Using
Metrics
d. None of the above - ANSWER-a. Need Recognition, Product Specification, RFP
Process, Proposal Analysis & Supplier Selection, Order Specification,
Vendor/Performance Assessment Using Metrics
Which of the following global entry strategies poses the least risk for a firm going
abroad?
a. Exporting
b. Franchising
c. Joint Venture
d. Direct Investment - ANSWER-a. Exporting
What are the steps in a Market Segmentation Analysis?
a. None of the Below
b. Strategy or Objectives, Segmentation Methods, Evaluate Segment Attractiveness,
Select Target Market, Identity and Develop Positioning Strategy
c. Strategy or Objectives, Segmentation Methods, Evaluate Segment Attractiveness,
Identity and Develop Positioning Strategy, Select Target Market
d. Strategy or Objectives, Evaluate Segment Attractiveness, Segmentation Methods,
Select Target Market, Identity and Develop Positioning Strategy - ANSWER-b.
Strategy or Objectives, Segmentation Methods, Evaluate Segment Attractiveness,
Select Target Market, Identity and Develop Positioning Strategy
Which type of segmentation strategy is best for small entrepreneurs?
a. Differentiated
, b. Concentrated
c. Undifferentiated
d. Micromarketing - ANSWER-b. Concentrated
Which of the following is the usual sequence of steps in the marketing research
process?
a. Defining the objectives, designing the research, collecting data, analyzing data,
action plan and implementation
b. Designing the research, defining the objectives, collecting data, analyzing data,
action plan and implementation
c. Designing the research, collecting data, analyzing data, defining the objectives,
action plan and implementation
d. Defining the objectives, collecting data, analyzing data, designing the research,
action plan and implementation - ANSWER-a. Defining the objectives, designing the
research, collecting data, analyzing data, action plan and implementation
When Tiffany and Benedict shop around researching different brands of dishwashers
for their new house they search online and look in various stores in order to compare
brands & determine which one he should buy. The new dishwasher would represent
what kind of product?
a. Unsought Product
b. Convenience Product
c. Specialty Product
d. Shopping Product - ANSWER-d. Shopping Product
Please choose the characteristic that is NOT related to primary data.
a. It offers behavioral insights
b. It is usually free or inexpensive
c. It is specific to the immediate data needs
d. Focus group interview is one example - ANSWER-b. It is usually free or
inexpensive
Please choose the characteristics that is NOT related to exploratory research.
a. This type of research is usually used at the beginning stage of research
b. It helps formulate research objectives
c. Conclusive research results are verified in this type of research - ANSWER-c.
Conclusive research results are verified in this type of research
This type of data is collected before we have started research is called:
a. primary data
b. quantitative data
c. qualitative data
d. secondary data - ANSWER-d. secondary data
Mark, a middle aged overweight yet devilishly handsome businessperson, buys an
expensive sports car in order to feel young & sexy. Mark is buying the sports car
based on what need?
a. Midlife Crisis Need
b. Functional Need
c. Psychological Need
