BADM 320 Final Exam Questions with
Complete Solutions
Persuade customers to buy a product or service - ANSWER-What is the most
important job of advertising?
Company objectives, customer, cost, competition, channel members - ANSWER-
What are the 5 C's of pricing?
Flighting - ANSWER-General Mills' "Christmas Crunch" cereal is only available
during the late fall and early winter leading up to Christmas. This is an example of
what type of advertising schedule?
Alpha testing - ANSWER-Testing a product "in-house", no actual customers, is
considered which type of testing?
Pulsing - ANSWER-Barnes & Noble run commercials throughout the year. During
the Christmas season, they increase their advertising on TV and online to announce
their Christmas book and gift selections. This kind of advertising schedule is called:
Reminder advertising - ANSWER-Which type of advertising is best for goods that
have gained market acceptance like coca-cola soda.
introduction, growth, maturity, decline - ANSWER-stages of the product life cycle
Laggards - ANSWER-People who refuse to go to movie theaters and renting DVDs,
but will gladly watch the movie for free on TV would most likely fit into which category
of diffusion of innovation?
improve company image, to be innovative, to make money, to keep up with
competition - ANSWER-What is a reason companies develop new products?
relative advantage - ANSWER-The switch from VHS to DVD was very quick due to
DVD being superior in many ways. Which factor would this example best relate to in
the diffusion of innovation theory?
introduction and growth - ANSWER-which phases of the product life-cycle do firms
typically use differentiation strategies?
Can we win? - ANSWER-UIUC decides to develop a new online degree that is free
for anyone to do. Which of the R-W-W Screening questions would be most likely to
stop them from starting free degree programs?
Complete Solutions
Persuade customers to buy a product or service - ANSWER-What is the most
important job of advertising?
Company objectives, customer, cost, competition, channel members - ANSWER-
What are the 5 C's of pricing?
Flighting - ANSWER-General Mills' "Christmas Crunch" cereal is only available
during the late fall and early winter leading up to Christmas. This is an example of
what type of advertising schedule?
Alpha testing - ANSWER-Testing a product "in-house", no actual customers, is
considered which type of testing?
Pulsing - ANSWER-Barnes & Noble run commercials throughout the year. During
the Christmas season, they increase their advertising on TV and online to announce
their Christmas book and gift selections. This kind of advertising schedule is called:
Reminder advertising - ANSWER-Which type of advertising is best for goods that
have gained market acceptance like coca-cola soda.
introduction, growth, maturity, decline - ANSWER-stages of the product life cycle
Laggards - ANSWER-People who refuse to go to movie theaters and renting DVDs,
but will gladly watch the movie for free on TV would most likely fit into which category
of diffusion of innovation?
improve company image, to be innovative, to make money, to keep up with
competition - ANSWER-What is a reason companies develop new products?
relative advantage - ANSWER-The switch from VHS to DVD was very quick due to
DVD being superior in many ways. Which factor would this example best relate to in
the diffusion of innovation theory?
introduction and growth - ANSWER-which phases of the product life-cycle do firms
typically use differentiation strategies?
Can we win? - ANSWER-UIUC decides to develop a new online degree that is free
for anyone to do. Which of the R-W-W Screening questions would be most likely to
stop them from starting free degree programs?
