BUS 330 WEEK 2 QUIZ
1. Which answer BEST describes outbound licensing as a business model?
(Points : 1) A business in U.S. contracts with a business in India for exclusive
rights to market its products in the U.S.
A business in U.S. contracts with a business in the U.S. for exclusive rights to
market its products in India.
A business in India contracts with inventors in the U.S. to develop new
products to distribute in India.
A business in U.S. contracts with a business in India for exclusive rights to
market its products in South America.
Question 2. 2. Which of the following is NOT an organizational benefit deriving
from a vertical market system? (Points : 1)
Assuming risk of intermediary functions
Achieving greater operational efficiency
Reducing from channel partner conflicts
Realizing economies of scale
Question 3. 3. When the British distiller Diageo expanded into Europe, Latin
America, the Middle East, Africa, and China, what challenge was it likely to face
related to its Place strategy? (Points : 1)
Adapting a channel strategy to work in each country.
Clashing cultural practices and beliefs concerning alcohol consumption.
Choosing whether to pursue a push or pull promotion strategy.
Determining whether to alter formulas to local tastes.
Question 4. 4. Which of the following examples best illustrates “inelastic
demand’? (Points : 1)
1. Which answer BEST describes outbound licensing as a business model?
(Points : 1) A business in U.S. contracts with a business in India for exclusive
rights to market its products in the U.S.
A business in U.S. contracts with a business in the U.S. for exclusive rights to
market its products in India.
A business in India contracts with inventors in the U.S. to develop new
products to distribute in India.
A business in U.S. contracts with a business in India for exclusive rights to
market its products in South America.
Question 2. 2. Which of the following is NOT an organizational benefit deriving
from a vertical market system? (Points : 1)
Assuming risk of intermediary functions
Achieving greater operational efficiency
Reducing from channel partner conflicts
Realizing economies of scale
Question 3. 3. When the British distiller Diageo expanded into Europe, Latin
America, the Middle East, Africa, and China, what challenge was it likely to face
related to its Place strategy? (Points : 1)
Adapting a channel strategy to work in each country.
Clashing cultural practices and beliefs concerning alcohol consumption.
Choosing whether to pursue a push or pull promotion strategy.
Determining whether to alter formulas to local tastes.
Question 4. 4. Which of the following examples best illustrates “inelastic
demand’? (Points : 1)
