177 QUESTIONS WITH VERIFIED ANSWERS
2025/2026
An organizational priority that identifies a direction or strategic area of focus -
CORRECT ANSWER Initiative
Process of developing and implementing a new product or process that delivers
value to users or customers - CORRECT ANSWER Innovation
Repeated cycles that increasingly approach the desired result - CORRECT ANSWER
Iterative
Generation of novel or unique ideas - CORRECT ANSWER Creativity
Disciplined process of rational, evidenced-based, and open-minded thinking that
involves analysis and evaluation of inputs to reach an answer - CORRECT ANSWER
Critical Thinking
The percentage of sales in a market controlled by a particular company or product
- CORRECT ANSWER Market Share
The benefit (vs. cost) a customer receives from a product or service offering -
CORRECT ANSWER Customer Value
,New or improved goods or services offered to the market - CORRECT ANSWER
Product Innovations
New or improved ways of conducting business, such as the application of new
technology, production techniques, or distribution methods - CORRECT ANSWER
Process Innovations
The creation of a unique new idea, process, or object - CORRECT ANSWER
Invention
Process - CORRECT ANSWER Which type of innovation adds indirect value to
customers by lowering costs and increasing the quality of new or existing products
or services?
Organizational activities with the goal of innovating products and services -
CORRECT ANSWER Research and Development
Gradual improvements to products or processes - CORRECT ANSWER Incremental
Innovations
The development of an entirely new product or process - CORRECT ANSWER
Breakthrough Innovation
Organizational adaptation and development of new processes and business
models - CORRECT ANSWER Transformational Innovation
, A company's plan for creating value, including the types of products and services
it will offer to earn revenue - CORRECT ANSWER Business Model
Breakthrough - CORRECT ANSWER Which type of innovation results in the
development of entirely new products or processes?
Innovation is an activity or process that leads to more effective products,
processes, services, technologies, or ideas. Innovation is the development of
customer value through solutions that meet unmet needs in new ways. - CORRECT
ANSWER Key Point
Creativity is the generation of new ideas. Innovation is the development and
implementation of a new idea through a series of stages. - CORRECT ANSWER Key
Point
Three types of innovation include breakthrough, incremental, and
transformational. Breakthrough innovation results in the development of
completely new products or processes. Incremental innovation occurs through
gradual improvements. Transformational innovation radically changes an existing
product or process into a new model. - CORRECT ANSWER Key Point
A human-centered process for innovation consisting of six iterative stages—
empathize, define, ideate, prototype, test, and implement - CORRECT ANSWER
Design Thinking
Empirical approach or procedure used to hypothesize and test observations -
CORRECT ANSWER Scientific Method