g g
to accompany
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,COPYRIGHTg©g2019gbygNelsongEducationgLtd.gNelsongisgagregisteredgtrademarkgusedghereingunderglic
ense.
ForgmoreginformationgcontactgNelsongEducationgLtd,g1120gBirchmountgRoad,gToronto,gOntariogM1Kg5
G4.gOrgyougcangvisitgourgInternetgsitegatgwww.nelson.com.
ALLgRIGHTSgRESERVED.gNogpartgofgthisgworkgcoveredgbygthegcopyrightghereongmaygbegreproducedg
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graphic,gelectronic,gorgmechanical,gincludinggphotocopying,grecording,gtaping,gwebgdistributiongorginfor
mationgstoragegandgretrievalgsystems—withoutgthegwrittengpermissiongofgthegpublisher.
, Table of Contents
g g
Unitg 1 Businessg Communicationg ing theg Digitalg Age
1 Communicatingg ing theg Digital-Ageg Workplace .................................................. 1-1
Unitg 2 Theg Businessg Writingg Process
2 Planningg Yourg Message....................................................................................... 2-1
3 Organizingg andg Draftingg Yourg Message............................................................. 3-1
4 Revisingg Yourg Message....................................................................................... 4-1
Unitg 3 Writingg atg Work
5 Dailyg Workplaceg Writingg Channels .................................................................... 5-1
6 Persuasiveg Writingg Situations ............................................................................. 6-1
7 Negativeg Writingg Situations ................................................................................ 7-1
Unitg 4 Businessg Reportsg andg Proposals
8 Informalg Reports .................................................................................................. 8-1
9 Proposalsg andg Formalg Reports ............................................................................ 9-1
Unitg 5 Professionalismg andg Speakingg Skills
10 Communicatingg Professionallyg ing Person......................................................... 10-1
11 Businessg Presentations. ...................................................................................... 11-1
Unitg 6 Communicatingg forg Employment
12 ThegJobg Search,g Résumés,g andgCoverg Letters .................................................. 12-1
13 Interviewsg andg Follow-Up................................................................................. 13-1
Copyrightg©g2019gbygNelsongEducationgLt iii
d.
, Chapterg1
CommunicatinggingthegDigital-AgegWorkplace
AnswersgtogChaptergReviewgQuestions
1. Basedgongwhatgyoughaveglearnedgingthisgchapter,gdescribegthegkindgofgworkgenvironme
ntgyougcangexpectgtogentergwhengyouggraduate.g(Obj.g1)
ANS:gExpectgagfast-moving,gcompetitive,gandginformation-
drivengenvironment.gCommunicationgtechnologygprovidesgunmatchedgmobilitygandgconnectsgind
ividualsganytimegandganywheregingthegworld.gIncreasinggnumbersgofgworkersgmustgbegavailableg
practicallygaroundgthegclockgandgmustgrespondgquickly.gToday’sgcommunicatorsginteractgusingg
mobilegdevicesgandgaccessginformationgstoredgongremotegserversg“ingthegcloud.”
2. Whygaregwritinggskillsgmoregimportantgingtoday’sgworkplacegthangevergbefore?g(Obj.g1)
ANS:gPeoplegingtoday’sgworkforcegcommunicategmore,gnotgless,gsinceginformationgtechnologyga
ndgthegInternetghavegtransformedgthegworldgofgwork.gIngaghyperconnectedgworld,gwritinggmatters
gmoregthangever.gDigitalgmediagrequiregmoregwrittengcommunication,gandgworkers’gskillsgaregal
waysgongdisplay.gEmployersgseekgemployeesgwithgagbroadergrangegofgskillsgandghigherglevelsgofg
knowledgegingtheirgfield,gandgmanygjobglistingsgmentiongthegneedgforgexcellentgoralgandgwritteng
communicationgskills.
3. Listgsixgtrendsgingtheginformation-
agegworkplacegthatgaffectgbusinessgcommunicators.gBegpreparedgtogdiscussghowgtheygmi
ghtgaffectgyougingyourgfuturegcareer.g(Obj.g1)
ANS:
a. Rapidlygchanginggcommunicationgtechnologies
b. Mobileg“anytime,ganywhere”gandgnonterritorialgoffices
c. Increasedgemphasisgongself-directedgworkggroupsgandgvirtualgteams
d. Flattenedgmanagementghierarchies
e. Heightenedgglobalgcompetition
f. Renewedgemphasisgongethics
4. Listgbadghabitsgandgdistractionsgthatgcangactgasgbarriersgtogeffectiveglistening.g(Obj.g
2)gANS:
a. Physicalgbarriers
b. Psychologicalgbarriers
c. Languagegproblems
d. Nonverbalgdistractions
e. Thoughtgspeed
f. Fakinggattention
g. Grandstanding
Copyrightg©g2019gbygNelsongEducationgLt 1‐1
d.