TESTBANK FOR MARKETING - MKTG 12TH
EDITION BY CHARLES LAMB, JOE HAIR AND
CARL MCDANIEL LATEST AND COMPLETE
TESTBANK WITH VERIFIED SOLUTIONS
,1|Page
TESTBANK FOR MARKETING - MKTG 12TH EDITION
BY CHARLES LAMB, JOE HAIR AND CARL MCDANIEL
LATEST AND COMPLETE TESTBANK WITH VERIFIED
SOLUTIONS
TRUE/FALSE
1 : In most cases, in order for a firm to succeed in a competitive market, it needs to have a clear
understanding of the marketplace and produce products based on the wants and needs of the customers,
rather than expecting the customers to want the products manufactured solely based on the assessment of
the firms internal capabilities.
A : true
B : false
ANSWER: A
2 : With the help of an effective sales force that devises high-quality sales techniques, a sales- oriented
firm can successfully convince customers to purchase goods and services that they neither wanted nor
needed.
A : true
B : false
ANSWER: B
3 : The Internet and the extensive use of social media have fueled the change in power from
consumers and business users to manufacturers and retailers.
A : true
B : false
ANSWER: B
4 : Customers perceive high-quality products that are sold at high prices to be a good value.
A : true
B : false
ANSWER: B
5 : Training plays an important role in customer service and relationship building.
A : true
B : false
ANSWER: A
6 : The organizations that are frequently noted for delivering superior customer value and providing high
levels of customer satisfaction assign employees to teams and teach them team- building skills.
A : true
B : false
ANSWER: A
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7 : A sales-oriented firm defines its mission in terms of benefits its customers seek, while a market-
oriented firm defines its business in terms of goods and services.
A : true
B : false
ANSWER: B
8 : A sales-oriented firm targets its products at everybody, while a market-oriented organization aims at
selling its products to a specific customer group.
A : true
B : false
ANSWER: A
9 : Thrift stores seek to achieve profitability through high sales volumes.
A : true
B : false
ANSWER: B
10 : Marketing determines prices and pricing policies that contribute to achieving the
fundamental objectives of most businesses.
A : true
B : false
ANSWER: A
11 : Marketing career opportunities almost exclusively exist in nonbusiness organizations.
A : true
B : false
ANSWER: B
MULTIPLE CHOICE
12 : Which of the following statements is not true of marketing?
A : Marketing focuses on practices that deliver value and benefits to customers.
B : Marketing focuses primarily on selling goods, services, and/or ideas to customers.
C : Marketing employs the combined use of communication, distribution, and pricing strategies.
D : Marketing involves building long-term, mutually rewarding relationships with customers.
ANSWER: B
13 : Which statement expresses the American Marketing Association (AMA)s core definition of
marketing?
A : Marketing is a philosophy, an attitude, a perspective, or a management orientation that stresses
customer satisfaction.
B : Marketing is an organization function and a set of processes implemented in order to ensure customer
, 3|Page
satisfaction.
C : Marketing refers to personal selling that focuses solely on selling goods, services, and/or ideas to
customers.
D : Marketing involves building long-term, mutually rewarding relationships that are beneficial exclusively to
the sellers.
ANSWER: B
14 : When a firm focuses on its internal capabilities rather than on the desires and needs of the
marketplace, then the firm is said to have adopted the orientation.
A : production
B : sales
C : market
D : societal
ANSWER: A
15 : zA zfirm zcould zbenefit zfrom za zproduction zorientation zwhen z .
A z: zit zproduces zexactly zwhat zthe zmarket zwants
B z: zthe zmarket zdemand zis zless zthan zthe zproducts zsupplied zby zthe zfirm
C z: zit zhopes zthat zthe zproduct zit zproduces zis zsomething zcustomers zwant
D z: zit zfocuses zon zwhat zcompany zmanagement zthinks zshould zbe zproduced
ANSWER: zA
16 : zFirm zXYZ zis zknown zfor zadopting za zstrategy zthat zfocuses zon zdesigning znew zproducts
zbased zon ztheir zassessment zof zthe zcapabilities zof ztheir zengineers zand zon zthe zeasy
zavailability zof zresources. zThe zfirms zapproach, zwhich zemphasizes zthe zease zof zproduction zand
zthe ztalents zof zits zresources zrather zthan zthe zneeds zand zwants zof zthe zmarketplace, zcan zbe
zattributed zto zits z
zorientation.
A z: zproduction
B z: zsales
C z: zmarket
D z: zsocietal
z Correct zAnswer z:
zA
17 : zA zproduction-oriented zfirm zis zone zthat zfocuses zon z .
A z: zthe zneeds zand zwants zof zthe zcustomers
B z: zaggressive zsales ztechniques
C z: zenhancing zindividuals zand zsocietys zlong-term zbest zinterests
D z: zthe zinternal zcapabilities zof zthe
zfirm ANSWER: zD
18 : zA zproduction-orientated zcompany zcan zsurvive zin za zcompetitive zmarket zif z .
A z: zits zgoods zand zservices zmeet zthe zneeds zof zthe zmarketplace
EDITION BY CHARLES LAMB, JOE HAIR AND
CARL MCDANIEL LATEST AND COMPLETE
TESTBANK WITH VERIFIED SOLUTIONS
,1|Page
TESTBANK FOR MARKETING - MKTG 12TH EDITION
BY CHARLES LAMB, JOE HAIR AND CARL MCDANIEL
LATEST AND COMPLETE TESTBANK WITH VERIFIED
SOLUTIONS
TRUE/FALSE
1 : In most cases, in order for a firm to succeed in a competitive market, it needs to have a clear
understanding of the marketplace and produce products based on the wants and needs of the customers,
rather than expecting the customers to want the products manufactured solely based on the assessment of
the firms internal capabilities.
A : true
B : false
ANSWER: A
2 : With the help of an effective sales force that devises high-quality sales techniques, a sales- oriented
firm can successfully convince customers to purchase goods and services that they neither wanted nor
needed.
A : true
B : false
ANSWER: B
3 : The Internet and the extensive use of social media have fueled the change in power from
consumers and business users to manufacturers and retailers.
A : true
B : false
ANSWER: B
4 : Customers perceive high-quality products that are sold at high prices to be a good value.
A : true
B : false
ANSWER: B
5 : Training plays an important role in customer service and relationship building.
A : true
B : false
ANSWER: A
6 : The organizations that are frequently noted for delivering superior customer value and providing high
levels of customer satisfaction assign employees to teams and teach them team- building skills.
A : true
B : false
ANSWER: A
,2|Page
7 : A sales-oriented firm defines its mission in terms of benefits its customers seek, while a market-
oriented firm defines its business in terms of goods and services.
A : true
B : false
ANSWER: B
8 : A sales-oriented firm targets its products at everybody, while a market-oriented organization aims at
selling its products to a specific customer group.
A : true
B : false
ANSWER: A
9 : Thrift stores seek to achieve profitability through high sales volumes.
A : true
B : false
ANSWER: B
10 : Marketing determines prices and pricing policies that contribute to achieving the
fundamental objectives of most businesses.
A : true
B : false
ANSWER: A
11 : Marketing career opportunities almost exclusively exist in nonbusiness organizations.
A : true
B : false
ANSWER: B
MULTIPLE CHOICE
12 : Which of the following statements is not true of marketing?
A : Marketing focuses on practices that deliver value and benefits to customers.
B : Marketing focuses primarily on selling goods, services, and/or ideas to customers.
C : Marketing employs the combined use of communication, distribution, and pricing strategies.
D : Marketing involves building long-term, mutually rewarding relationships with customers.
ANSWER: B
13 : Which statement expresses the American Marketing Association (AMA)s core definition of
marketing?
A : Marketing is a philosophy, an attitude, a perspective, or a management orientation that stresses
customer satisfaction.
B : Marketing is an organization function and a set of processes implemented in order to ensure customer
, 3|Page
satisfaction.
C : Marketing refers to personal selling that focuses solely on selling goods, services, and/or ideas to
customers.
D : Marketing involves building long-term, mutually rewarding relationships that are beneficial exclusively to
the sellers.
ANSWER: B
14 : When a firm focuses on its internal capabilities rather than on the desires and needs of the
marketplace, then the firm is said to have adopted the orientation.
A : production
B : sales
C : market
D : societal
ANSWER: A
15 : zA zfirm zcould zbenefit zfrom za zproduction zorientation zwhen z .
A z: zit zproduces zexactly zwhat zthe zmarket zwants
B z: zthe zmarket zdemand zis zless zthan zthe zproducts zsupplied zby zthe zfirm
C z: zit zhopes zthat zthe zproduct zit zproduces zis zsomething zcustomers zwant
D z: zit zfocuses zon zwhat zcompany zmanagement zthinks zshould zbe zproduced
ANSWER: zA
16 : zFirm zXYZ zis zknown zfor zadopting za zstrategy zthat zfocuses zon zdesigning znew zproducts
zbased zon ztheir zassessment zof zthe zcapabilities zof ztheir zengineers zand zon zthe zeasy
zavailability zof zresources. zThe zfirms zapproach, zwhich zemphasizes zthe zease zof zproduction zand
zthe ztalents zof zits zresources zrather zthan zthe zneeds zand zwants zof zthe zmarketplace, zcan zbe
zattributed zto zits z
zorientation.
A z: zproduction
B z: zsales
C z: zmarket
D z: zsocietal
z Correct zAnswer z:
zA
17 : zA zproduction-oriented zfirm zis zone zthat zfocuses zon z .
A z: zthe zneeds zand zwants zof zthe zcustomers
B z: zaggressive zsales ztechniques
C z: zenhancing zindividuals zand zsocietys zlong-term zbest zinterests
D z: zthe zinternal zcapabilities zof zthe
zfirm ANSWER: zD
18 : zA zproduction-orientated zcompany zcan zsurvive zin za zcompetitive zmarket zif z .
A z: zits zgoods zand zservices zmeet zthe zneeds zof zthe zmarketplace
