Test Bank for Advertising Design by Medium A
Visual and Verbal Approach, 1e Robyn Blakeman
(All Chapters Answer at the end of each Chapter)
Chapter One
Matching Quiz
1. Promotional Mix 13. Media Mix 25. Objectives
2. Brand 14. Target Audience 26. Big Idea
3. Demographics 15. Detail Copy 27. Brand Image
4. Approach 16. Freelancer 28. Psychographics
5. Qualitative Data 17. Creative Strategy 29. Tone
6. Brand Benefit 18. Secondary Audience 30. Life Cycle Stages
7. Unique Selling Proposition 19. Client 31. Brand Feature
8. Repositioning 20. Geographics 32. Positioning
9. Behavioristics 21. Quantitative Data 33. Appeal
10. Key Consumer Benefit 22. Creative Brief 34. Slogan
11. Tagline 23. Creative Team 35. Brand Loyalty
12. Marketing Plan 24. Focus Group
1. _____ Refers to the age or time a brand has been in the marketplace.
2. _____ The section of the creative brief that tells the creative team how they will
talk to the target.
3. _____ This featured selling technique presents an innovative solution that sets the
brand off from competitors.
4. _____ Those targeted individuals most likely to use the brand or service.
5. _____ The opinion, favorable or otherwise the target has about a brand.
6. _____ Data that employs the use of open-ended questions, that are collected via
surveys or polling.
7. _____ What will be screamed out or featured both visually and verbally in all
advertising efforts.
8. _____ Determines the personality and the overall visual/verbal voice and/or style
of the advertised message.
9. _____ Those individuals who work on both the visual and verbal message within
an advertising agency.
10. _____ Data that uses closed-ended or controlled surveys.
11. _____ The target category that breaks down the target based on lifestyle.
12. _____ Dissects the type of media used d own into individual media vehicles
such as magazine, direct mail, social and so on.
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,13. _____ This featured selling technique can either have a feature/benefit that is
unique to the brand or one that will promote a commonplace feature
benefit as unique.
14. _____ Defines how the target thinks about a product or service as compared to
the competition.
15. _____ Those creative individuals who work outside an agency that are hired on a
per project basis.
16. _____ The target category that segregates out where the target lives via state,
region, or even zip code.
17. _____ The representative from the brand that works with the advertising agency.
18. _____ Determines the best way to reach the target and whether the brand will
fulfill an emotion or rational need.
19. _____ Lets the target know what they will personally get out of purchasing the
brand.
20. _____ Term for when a brand needs to alter the way the target views the brand.
21. _____ A small sample group of the target market that gathers together to discuss
or use the brand in a controlled environment.
22. _____ The term used to define the favorable relationship between the brand and
the target.
23. _____ A document that lays out for the creative team the parameters for the
visual and verbal message.
24. _____ A short statement that expresses a company or corporate philosophy.
25. _____ The part of a brief that defines the goals or what advertising efforts need to
accomplish.
26. _____ Specifics given to help the target with purchase such as an address, web
address, credit cards accepted and so on.
27. _____ The name and/or symbol used to identify and set apart one product or
service from another.
28. _____ A document usually created by the client, that organizes a brands overall
environment within the market place.
29. _____ Found within the creative strategy it defines how the brand will be
positioned and can focus on the product and/or the consumer.
30. _____ The name for the type of research that defines age, sex, income and so on.
31. _____ A short statement usually placed near the logo that highlights the
campaign direction.
32. _____ Name for a specific attribute unique to a brand such as color or size.
33. _____ Refers to the communication options such as advertising out-of-home and
direct marketing for example that will be used to reach the target with the
advertised message.
34. _____ The target category that defines why a person buys.
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Distribution of this document is illegal extra per year?
,35. _____ The group that has the greatest potential to buy in the future or influence
the primary audience to buy.
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Distribution of this document is illegal extra per year?
, Chapter One
Matching Quiz Key
1. Promotional Mix 13. Media Mix 25. Objectives
2. Brand 14. Target Audience 26. Big Idea
3. Demographics 15. Detail Copy 27. Brand Image
4. Approach 16. Freelancer 28. Psychographics
5. Qualitative Data 17. Creative Strategy 29. Tone
6. Brand Benefit 18. Secondary Audience 30. Life Cycle Stages
7. Unique Selling Proposition 19. Client 31. Brand Feature
8. Repositioning 20. Geographics 32. Positioning
9. Behavioristics 21. Quantitative Data 33. Appeal
10. Key Consumer Benefit 22. Creative Brief 34. Slogan
11. Tagline 23. Creative Team 35. Brand Loyalty
12. Marketing Plan 24. Focus Group
1. 30 Refers to the age or time a brand has been in the marketplace.
2. 17 The section of the creative brief that tells the creative team how they will
talk to the target.
3. 26 This featured selling technique presents an innovative solution that sets the
brand off from competitors.
4. 14 Those targeted individuals most likely to use the brand or service.
5. 27 The opinion, favorable or otherwise the target has about a brand.
6. 5 Data that employs the use of open-ended questions, that are collected via
surveys or polling.
7. 10 What will be screamed out or featured both visually and verbally in all
advertising efforts.
8. 29 Determines the personality and the overall visual/verbal voice and/or style
of the advertised message.
9. 23 Those individuals who work on both the visual and verbal message within
an advertising agency.
10. 21 Data that uses closed-ended or controlled surveys.
11. 28 The target category that breaks down the target based on lifestyle.
12. 13 Dissects the type of media used d own into individual media vehicles
such as magazine, direct mail, social and so on.
13. 7 This featured selling technique can either have a feature/benefit that is
unique to the brand or one that will promote a commonplace feature
benefit as unique.
14. 32 Defines how the target thinks about a product or service as compared to
the competition.
15. 16 Those creative individuals who work outside an agency that are hired on a
per project basis.
Downloaded by: tutorsection | Want to earn $1.236
Distribution of this document is illegal extra per year?
Visual and Verbal Approach, 1e Robyn Blakeman
(All Chapters Answer at the end of each Chapter)
Chapter One
Matching Quiz
1. Promotional Mix 13. Media Mix 25. Objectives
2. Brand 14. Target Audience 26. Big Idea
3. Demographics 15. Detail Copy 27. Brand Image
4. Approach 16. Freelancer 28. Psychographics
5. Qualitative Data 17. Creative Strategy 29. Tone
6. Brand Benefit 18. Secondary Audience 30. Life Cycle Stages
7. Unique Selling Proposition 19. Client 31. Brand Feature
8. Repositioning 20. Geographics 32. Positioning
9. Behavioristics 21. Quantitative Data 33. Appeal
10. Key Consumer Benefit 22. Creative Brief 34. Slogan
11. Tagline 23. Creative Team 35. Brand Loyalty
12. Marketing Plan 24. Focus Group
1. _____ Refers to the age or time a brand has been in the marketplace.
2. _____ The section of the creative brief that tells the creative team how they will
talk to the target.
3. _____ This featured selling technique presents an innovative solution that sets the
brand off from competitors.
4. _____ Those targeted individuals most likely to use the brand or service.
5. _____ The opinion, favorable or otherwise the target has about a brand.
6. _____ Data that employs the use of open-ended questions, that are collected via
surveys or polling.
7. _____ What will be screamed out or featured both visually and verbally in all
advertising efforts.
8. _____ Determines the personality and the overall visual/verbal voice and/or style
of the advertised message.
9. _____ Those individuals who work on both the visual and verbal message within
an advertising agency.
10. _____ Data that uses closed-ended or controlled surveys.
11. _____ The target category that breaks down the target based on lifestyle.
12. _____ Dissects the type of media used d own into individual media vehicles
such as magazine, direct mail, social and so on.
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Distribution of this document is illegal extra per year?
,13. _____ This featured selling technique can either have a feature/benefit that is
unique to the brand or one that will promote a commonplace feature
benefit as unique.
14. _____ Defines how the target thinks about a product or service as compared to
the competition.
15. _____ Those creative individuals who work outside an agency that are hired on a
per project basis.
16. _____ The target category that segregates out where the target lives via state,
region, or even zip code.
17. _____ The representative from the brand that works with the advertising agency.
18. _____ Determines the best way to reach the target and whether the brand will
fulfill an emotion or rational need.
19. _____ Lets the target know what they will personally get out of purchasing the
brand.
20. _____ Term for when a brand needs to alter the way the target views the brand.
21. _____ A small sample group of the target market that gathers together to discuss
or use the brand in a controlled environment.
22. _____ The term used to define the favorable relationship between the brand and
the target.
23. _____ A document that lays out for the creative team the parameters for the
visual and verbal message.
24. _____ A short statement that expresses a company or corporate philosophy.
25. _____ The part of a brief that defines the goals or what advertising efforts need to
accomplish.
26. _____ Specifics given to help the target with purchase such as an address, web
address, credit cards accepted and so on.
27. _____ The name and/or symbol used to identify and set apart one product or
service from another.
28. _____ A document usually created by the client, that organizes a brands overall
environment within the market place.
29. _____ Found within the creative strategy it defines how the brand will be
positioned and can focus on the product and/or the consumer.
30. _____ The name for the type of research that defines age, sex, income and so on.
31. _____ A short statement usually placed near the logo that highlights the
campaign direction.
32. _____ Name for a specific attribute unique to a brand such as color or size.
33. _____ Refers to the communication options such as advertising out-of-home and
direct marketing for example that will be used to reach the target with the
advertised message.
34. _____ The target category that defines why a person buys.
Downloaded by: tutorsection | Want to earn $1.236
Distribution of this document is illegal extra per year?
,35. _____ The group that has the greatest potential to buy in the future or influence
the primary audience to buy.
Downloaded by: tutorsection | Want to earn $1.236
Distribution of this document is illegal extra per year?
, Chapter One
Matching Quiz Key
1. Promotional Mix 13. Media Mix 25. Objectives
2. Brand 14. Target Audience 26. Big Idea
3. Demographics 15. Detail Copy 27. Brand Image
4. Approach 16. Freelancer 28. Psychographics
5. Qualitative Data 17. Creative Strategy 29. Tone
6. Brand Benefit 18. Secondary Audience 30. Life Cycle Stages
7. Unique Selling Proposition 19. Client 31. Brand Feature
8. Repositioning 20. Geographics 32. Positioning
9. Behavioristics 21. Quantitative Data 33. Appeal
10. Key Consumer Benefit 22. Creative Brief 34. Slogan
11. Tagline 23. Creative Team 35. Brand Loyalty
12. Marketing Plan 24. Focus Group
1. 30 Refers to the age or time a brand has been in the marketplace.
2. 17 The section of the creative brief that tells the creative team how they will
talk to the target.
3. 26 This featured selling technique presents an innovative solution that sets the
brand off from competitors.
4. 14 Those targeted individuals most likely to use the brand or service.
5. 27 The opinion, favorable or otherwise the target has about a brand.
6. 5 Data that employs the use of open-ended questions, that are collected via
surveys or polling.
7. 10 What will be screamed out or featured both visually and verbally in all
advertising efforts.
8. 29 Determines the personality and the overall visual/verbal voice and/or style
of the advertised message.
9. 23 Those individuals who work on both the visual and verbal message within
an advertising agency.
10. 21 Data that uses closed-ended or controlled surveys.
11. 28 The target category that breaks down the target based on lifestyle.
12. 13 Dissects the type of media used d own into individual media vehicles
such as magazine, direct mail, social and so on.
13. 7 This featured selling technique can either have a feature/benefit that is
unique to the brand or one that will promote a commonplace feature
benefit as unique.
14. 32 Defines how the target thinks about a product or service as compared to
the competition.
15. 16 Those creative individuals who work outside an agency that are hired on a
per project basis.
Downloaded by: tutorsection | Want to earn $1.236
Distribution of this document is illegal extra per year?
