TASK 1
Innovative Strategies to Motivate Intermediaries
(Passed First Attempt)
Western Governors University
, INNOVATIVE STRATEGIES TO MOTIVATE INTERMEDIARIES 2
Abstract
Introducing a new product into the market requires a lot of planning and preparation. One
important step in this process is selecting appropriate intermediaries to distribute that product to
consumers. After selecting those intermediaries, it is then crucial to find the best strategy to
encourage them to prioritize distribution of the product. This essay will explore those strategies
and the distribution programming model
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