ENT 3003 Exam 3 Questions with Correct Answers Latest Update 2026/2027
Which of the following statements is true?
A. Customers form the largest source of new ideas for entrepreneurs.
B. While members of the distribution channel may be willing to provide new ideas for
entrepreneurs, they may not help market them.
C. The Federal Government is not a source of new ideas since the patent information they
collect is confidential.
D. Potential entrepreneurs should establish a formal method for monitoring and evaluating
competitive products and services on the market. - Answers D. Potential entrepreneurs should
establish a formal method for monitoring and evaluating competitive products and services on
the market.
The largest source of new product ideas is:
A. the U.S. Patent Office.
B. the entrepreneur's research and development.
C. customers.
D. the federal government. - Answers B. the entrepreneur's research and development.
Focus groups use which of the following methods?
A. A moderator leads the group in an open, in-depth discussion.
B. A moderator asks each individual in the group questions, interview style.
C. Each participant fills out a questionnaire, followed by individual exit interviews.
D. Each participant obtains new ideas and solutions by focusing on problems. - Answers A. A
moderator leads the group in an open, in-depth discussion.
Brainstorming groups should:
A. contain an expert in the field to be discussed.
B. be serious and work-oriented.
C. try to generate as many ideas as possible.
D. encourage criticism of ideas from other participants in the group. - Answers C. try to generate
as many ideas as possible.
,_____ is not desirable when brainstorming is in process.
A. "Freewheeling"
B. Idea combination and improvement
C. Generating a large quantity of ideas
D. Criticism - Answers D. Criticism
In this method, instead of generating new ideas themselves, consumers are provided with a list
of problems in a general product category. What method is the author referring to here?
A. Reverse brainstorming
B. Problem inventory analysis
C. Brainstorming
D. Focus groups - Answers B. Problem inventory analysis
Creativity declines with
A. training and tradition.
B. education and work experience.
C. age, education and lack of use.
D. mental health and work experience. - Answers C. age, education and lack of use.
Probably the most well known and widely used technique for creative problem solving is:
A. brainstorming.
B. focus groups.
C. forced relationships.
D. scientific method. - Answers A. brainstorming.
Reverse brainstorming is much like brainstorming except that:
A. criticism is not allowed.
B. the technique is based on finding solutions.
C. the group need not be careful to maintain good morale.
D. the process usually involves identification of everything wrong with an idea. - Answers D. the
,process usually involves identification of everything wrong with an idea.
What type of innovation is illustrated by the ideas of the airplane and penicillin?
A. ordinary innovation
B. continuous innovation
C. technological innovation
D. breakthrough innovation - Answers D. breakthrough innovation
Which of the following is defined as having some disruptive influence on established
consumption patterns?
A. Continuous Innovations
B. Dynamically Continuous Innovations
C. Discontinuous Innovations
D. Breakthrough Innovations - Answers B. Dynamically Continuous Innovations
Continuous innovations are described as:
A. having the least disrupting influence on established consumption patterns.
B. having some disruptive influence on established consumption patterns.
C. having no disruptive influence on established consumption patterns.
D. having to establish new consumption patterns due to the creation of a previously unknown
product. - Answers A. having the least disrupting influence on established consumption patterns.
The opportunity recognition process contains all of the following except:
A. work experience
B. reformation
C. entrepreneurial alertness
D. networks - Answers B. reformation
The _______ is defined as the stages each product goes through from introduction to decline.
A. entrepreneurial decision making process
B. test marketing process
, C. product planning and development process
D. product life cycle - Answers D. product life cycle
How many stages are in the product planning and development process?
A. Two
B. Three
C. Four
D. Five - Answers D. Five
In what stage would you use the systematic market evaluation checklist?
A. Idea stage
B. Concept stage
C. Product development stage
D. Commercialization stage - Answers A. Idea stage
In the idea stage of the product planning and development process:
A. conversational interviewing is used.
B. product samples are given out.
C. systematic market evaluation is used.
D. multiple brand comparison is used. - Answers C. systematic market evaluation is used.
In what stage would it be most beneficial to use conversational interviews?
A. Idea stage
B. Concept stage
C. Product development stage
D. Commercialization stage - Answers B. Concept stage
In which stage of the product planning and development process would it be appropriate to give
product samples to a panel of potential customers?
A. Idea stage
B. Concept stage
Which of the following statements is true?
A. Customers form the largest source of new ideas for entrepreneurs.
B. While members of the distribution channel may be willing to provide new ideas for
entrepreneurs, they may not help market them.
C. The Federal Government is not a source of new ideas since the patent information they
collect is confidential.
D. Potential entrepreneurs should establish a formal method for monitoring and evaluating
competitive products and services on the market. - Answers D. Potential entrepreneurs should
establish a formal method for monitoring and evaluating competitive products and services on
the market.
The largest source of new product ideas is:
A. the U.S. Patent Office.
B. the entrepreneur's research and development.
C. customers.
D. the federal government. - Answers B. the entrepreneur's research and development.
Focus groups use which of the following methods?
A. A moderator leads the group in an open, in-depth discussion.
B. A moderator asks each individual in the group questions, interview style.
C. Each participant fills out a questionnaire, followed by individual exit interviews.
D. Each participant obtains new ideas and solutions by focusing on problems. - Answers A. A
moderator leads the group in an open, in-depth discussion.
Brainstorming groups should:
A. contain an expert in the field to be discussed.
B. be serious and work-oriented.
C. try to generate as many ideas as possible.
D. encourage criticism of ideas from other participants in the group. - Answers C. try to generate
as many ideas as possible.
,_____ is not desirable when brainstorming is in process.
A. "Freewheeling"
B. Idea combination and improvement
C. Generating a large quantity of ideas
D. Criticism - Answers D. Criticism
In this method, instead of generating new ideas themselves, consumers are provided with a list
of problems in a general product category. What method is the author referring to here?
A. Reverse brainstorming
B. Problem inventory analysis
C. Brainstorming
D. Focus groups - Answers B. Problem inventory analysis
Creativity declines with
A. training and tradition.
B. education and work experience.
C. age, education and lack of use.
D. mental health and work experience. - Answers C. age, education and lack of use.
Probably the most well known and widely used technique for creative problem solving is:
A. brainstorming.
B. focus groups.
C. forced relationships.
D. scientific method. - Answers A. brainstorming.
Reverse brainstorming is much like brainstorming except that:
A. criticism is not allowed.
B. the technique is based on finding solutions.
C. the group need not be careful to maintain good morale.
D. the process usually involves identification of everything wrong with an idea. - Answers D. the
,process usually involves identification of everything wrong with an idea.
What type of innovation is illustrated by the ideas of the airplane and penicillin?
A. ordinary innovation
B. continuous innovation
C. technological innovation
D. breakthrough innovation - Answers D. breakthrough innovation
Which of the following is defined as having some disruptive influence on established
consumption patterns?
A. Continuous Innovations
B. Dynamically Continuous Innovations
C. Discontinuous Innovations
D. Breakthrough Innovations - Answers B. Dynamically Continuous Innovations
Continuous innovations are described as:
A. having the least disrupting influence on established consumption patterns.
B. having some disruptive influence on established consumption patterns.
C. having no disruptive influence on established consumption patterns.
D. having to establish new consumption patterns due to the creation of a previously unknown
product. - Answers A. having the least disrupting influence on established consumption patterns.
The opportunity recognition process contains all of the following except:
A. work experience
B. reformation
C. entrepreneurial alertness
D. networks - Answers B. reformation
The _______ is defined as the stages each product goes through from introduction to decline.
A. entrepreneurial decision making process
B. test marketing process
, C. product planning and development process
D. product life cycle - Answers D. product life cycle
How many stages are in the product planning and development process?
A. Two
B. Three
C. Four
D. Five - Answers D. Five
In what stage would you use the systematic market evaluation checklist?
A. Idea stage
B. Concept stage
C. Product development stage
D. Commercialization stage - Answers A. Idea stage
In the idea stage of the product planning and development process:
A. conversational interviewing is used.
B. product samples are given out.
C. systematic market evaluation is used.
D. multiple brand comparison is used. - Answers C. systematic market evaluation is used.
In what stage would it be most beneficial to use conversational interviews?
A. Idea stage
B. Concept stage
C. Product development stage
D. Commercialization stage - Answers B. Concept stage
In which stage of the product planning and development process would it be appropriate to give
product samples to a panel of potential customers?
A. Idea stage
B. Concept stage
