Marketing 3000 Exam 3 Questions Answered Correctly Latest Update 2026/2027
native - Answers Advertising that is paid for and created by the advertiser, but is supposed to
look like digita content is called ______
advertising.
a.)sponsored
b.)reminder
c.)outbound
d.)informative
e.)native
avoid depending on vanity metrics - Answers Advertisers on social media should do which of
the following?a.)first, map out SMART objectives
b.)avoid depending on vanity metrics
c.)use a balanced budget among media
d.)use the same KPI's for each medium
e.)make one medium dominant
inbound links - Answers Sometimes a firm can learn that its brand message isn't being heard
through listening to consumer conversations on which of the following?
a.)personal sales calls
b.)telemarketing calls
c.)email
d.)inbound links
e.)social media
loss leader pricing might be used by Piggly Wiggly - Answers Which of the following is a correct
statement?
a.)offering premiums is less effective than offering rebates
b.)loss leader pricing might be used by Piggly Wiggly
c.)offering rebates is less effective than offering premiums:
,d.)one issue sponsorship example mentioned in class is Sprint's sponsorship of the Tony
Awards
e.)abrasive advertising appeals are increasingly being used in the U.S.
FOB-origin pricing - Answers Which of the following requires the customer to pay for shipping
based on factory and customer locations?
a.)uniform-delivered pricing
b.)FOB-origin pricing
c.)basing-point pricing
d.)freight-absorption pricing
e.)zone pricing
lower prices - Answers Suppose Macy's Department Stores wanted to reposition their brand
closer to that of Target by intensifyin their distribution (adding more stores). Which of the
following complimentary moves would you also recommend?
a.)decrease advertising
b) increase trade sales promotion
c.)increase personal selling
d.)lower prices
e.)changing name of brand to "Almost Target"
the use of autonomous delivery vans - Answers Which of the following are current trends
affecting distribution?
a.)the use of autonomous delivery vans
b.)the use of autonomous drones
c.)the use of robotic bicyclists
d.)urbanization
e.)all of the above
little, if any advertising - Answers Which of the following characteristics would you expect to be
associated with exclusively-distributed brands found at stores like William Sonoma(WS)?
a.)payments to WS for checkout (impulse) position placement
, b.)little, if any advertising
c.)moderate/average prices relative to other brands
d.)all of the above
e.)none of the above
penetration - Answers What type of pricing strategy is suggested because of existing high
barriers to entry for an industry?
a.)penetration
b.)skimming
c.)psychological
d.)flexible
e.)mark up
Inelastic Demand - Answers Which of the following would be involved with B2B, but never with
B2C marketing?
a.) inelastic demand
b.) joint demand
c.)elastic demand
d.) fluctuating
e.) derived demand
Balanced push and pull strategy - Answers Which of the following is associated with an offering
that requires limited decision making?
A) heavy use of public relations
B)balanced push and pull strategy
c.)intensive distribution
d.)exclusive distribution
e.) low price
building/improving customer relationships - Answers In B to B personal selling, which of the
following is most important?
native - Answers Advertising that is paid for and created by the advertiser, but is supposed to
look like digita content is called ______
advertising.
a.)sponsored
b.)reminder
c.)outbound
d.)informative
e.)native
avoid depending on vanity metrics - Answers Advertisers on social media should do which of
the following?a.)first, map out SMART objectives
b.)avoid depending on vanity metrics
c.)use a balanced budget among media
d.)use the same KPI's for each medium
e.)make one medium dominant
inbound links - Answers Sometimes a firm can learn that its brand message isn't being heard
through listening to consumer conversations on which of the following?
a.)personal sales calls
b.)telemarketing calls
c.)email
d.)inbound links
e.)social media
loss leader pricing might be used by Piggly Wiggly - Answers Which of the following is a correct
statement?
a.)offering premiums is less effective than offering rebates
b.)loss leader pricing might be used by Piggly Wiggly
c.)offering rebates is less effective than offering premiums:
,d.)one issue sponsorship example mentioned in class is Sprint's sponsorship of the Tony
Awards
e.)abrasive advertising appeals are increasingly being used in the U.S.
FOB-origin pricing - Answers Which of the following requires the customer to pay for shipping
based on factory and customer locations?
a.)uniform-delivered pricing
b.)FOB-origin pricing
c.)basing-point pricing
d.)freight-absorption pricing
e.)zone pricing
lower prices - Answers Suppose Macy's Department Stores wanted to reposition their brand
closer to that of Target by intensifyin their distribution (adding more stores). Which of the
following complimentary moves would you also recommend?
a.)decrease advertising
b) increase trade sales promotion
c.)increase personal selling
d.)lower prices
e.)changing name of brand to "Almost Target"
the use of autonomous delivery vans - Answers Which of the following are current trends
affecting distribution?
a.)the use of autonomous delivery vans
b.)the use of autonomous drones
c.)the use of robotic bicyclists
d.)urbanization
e.)all of the above
little, if any advertising - Answers Which of the following characteristics would you expect to be
associated with exclusively-distributed brands found at stores like William Sonoma(WS)?
a.)payments to WS for checkout (impulse) position placement
, b.)little, if any advertising
c.)moderate/average prices relative to other brands
d.)all of the above
e.)none of the above
penetration - Answers What type of pricing strategy is suggested because of existing high
barriers to entry for an industry?
a.)penetration
b.)skimming
c.)psychological
d.)flexible
e.)mark up
Inelastic Demand - Answers Which of the following would be involved with B2B, but never with
B2C marketing?
a.) inelastic demand
b.) joint demand
c.)elastic demand
d.) fluctuating
e.) derived demand
Balanced push and pull strategy - Answers Which of the following is associated with an offering
that requires limited decision making?
A) heavy use of public relations
B)balanced push and pull strategy
c.)intensive distribution
d.)exclusive distribution
e.) low price
building/improving customer relationships - Answers In B to B personal selling, which of the
following is most important?
