2026/2027
What tactic do sport marketers use to increase consumption of their product (actual purchases
or viewership)? Examples of this tactic include offering product samples, reducing prices on
tickets (e.g., a fan four pack that includes ticket, drink, and hot dog), arranging player
appearances, and offering clinics. - Answers merchandising
Which of the following represents information placed in the media by an identified sponsor that
pays for the time or space? - Answers advertising
The use of social media has not become a key tool for sports managers. - Answers false
Risk management is a responsibility of - Answers all employees
Providing support services, facilities, and other amenities to make the performance and
spectatorship of the physical activity experience as enjoyable as possible is the goal of -
Answers sport management
Which professional organization is responsible for the development and continued monitoring
of the curriculum standards for sport management degree programs? - Answers NASSM
A mentor is best described as an individual who - Answers provides a student or professional
with guidance and advice based on her own wisdom and related experiences
What skill or ability is required in order to function effectively in almost every sport management
task? - Answers communication
The sport industry has existed only since the 1950s. - Answers false
The sport industry includes only competitive sport. - Answers false
People working within _________ may be responsible for a variety of tasks, which may include
conducting risk assessments, implementing security, developing schedules, and overseeing
concessions. - Answers venue and event management
Which of the following is NOT a crucial skill or experience for sport management students
interested in getting a job in their field after graduation? - Answers a variety of practical
experiences (e.g. internships), coaching experience
Risk management focuses primarily on practices and procedures designed to eliminate
financial losses. - Answers false
Which job would NOT be considered as a part of the sport management industry? - Answers
college recruiter
Which of these best describes the sport management field? - Answers it offers many