Introduction to Social
Media
Unit -1
Based on – “Matthew Ganis, Avinash Kohirkar, Social Media Analytics:
Techniques and Insights for Extracting Business Value Out of Social
Media Pearson 2016”
Presenter Name – Shiv Tripathi
Feb 2025
,Introduction to Social Media
Definition and Evolution
• Social media refers to online platforms that facilitate the
creation, sharing, and interaction with content by users. Th
platforms allow individuals and businesses to communicate
network, and engage with a global audience. The evolution
social media can be traced back to early online forums,
bulletin board systems (BBS), and blogs, leading to modern
day platforms like Facebook, Twitter, Instagram, and Linked
• Social media has transformed from a simple means of
communication into a multifaceted tool for business
marketing, customer engagement, and data analytics. With
billions of users worldwide, businesses leverage social med
to understand consumer behavior, promote their brands, a
engage in direct customer interactions.
, Impact on Society and Business
Social media has had a profound impact on various aspect
life:
• Communication: Real-time messaging, video calls, and
social networking have revolutionized how people interac
• Marketing: Companies use social media for targeted
advertising and brand promotion.
• Information Sharing: News and trends spread rapidly
across platforms, influencing public opinion.
• Employment and Networking: LinkedIn and similar
platforms help professionals connect and find job
opportunities.
• Entertainment: Streaming, gaming, and interactive
content engage users across demographics.
Media
Unit -1
Based on – “Matthew Ganis, Avinash Kohirkar, Social Media Analytics:
Techniques and Insights for Extracting Business Value Out of Social
Media Pearson 2016”
Presenter Name – Shiv Tripathi
Feb 2025
,Introduction to Social Media
Definition and Evolution
• Social media refers to online platforms that facilitate the
creation, sharing, and interaction with content by users. Th
platforms allow individuals and businesses to communicate
network, and engage with a global audience. The evolution
social media can be traced back to early online forums,
bulletin board systems (BBS), and blogs, leading to modern
day platforms like Facebook, Twitter, Instagram, and Linked
• Social media has transformed from a simple means of
communication into a multifaceted tool for business
marketing, customer engagement, and data analytics. With
billions of users worldwide, businesses leverage social med
to understand consumer behavior, promote their brands, a
engage in direct customer interactions.
, Impact on Society and Business
Social media has had a profound impact on various aspect
life:
• Communication: Real-time messaging, video calls, and
social networking have revolutionized how people interac
• Marketing: Companies use social media for targeted
advertising and brand promotion.
• Information Sharing: News and trends spread rapidly
across platforms, influencing public opinion.
• Employment and Networking: LinkedIn and similar
platforms help professionals connect and find job
opportunities.
• Entertainment: Streaming, gaming, and interactive
content engage users across demographics.
