B US110- Final Exam Review
(Ter m s/Con cepts) Question s and
answ er s w ith accu r ate
r ationales(PASSED)
distribution channel - answer is a sequence of marketing organizations that directs
a product from the producer to the ultimate user
a marketing organization that links a producer and user within a marketing
channel is called - answer middleman
a merchant middleman - answer is an intermediary that actually takes title to
products by buying them
a functional middleman - answer helps in the transfer of ownership of products
that does not take title to the products
retailer - answer a middleman that buys from producers or other middlemen and
sells to consumers
wholesaler - answer is a middleman that sells products to other firms
intensive distribution - answer is the use of all available outlets for a product
,selective distibution - answer is the use of only a portion of the available outlets
for a product in each geographic area
exclusive distribution - answer is the use of only a single retail outlet for a product
in a large geographic area
supply-chain management - answer is a long-term partnership among channel
members working together to create a distribution system that reduces
inefficiencies, costs and redundancies while creating a competitive advantage and
satisfying customers
merchant wholesaler - answer is a middleman that purchases goods in large
quantities and sells them to other wholesalers or retailers and to institutional,
farm, government, professional or industrial users
general-merchandise wholesaler - answer deals in a wide variety of products, such
as drugs, hardware, nonperishable foods, cosmetics, detergents, and tobacco
a limited-line wholesaler - answer stocks only a few product lines but carries
numerous product items within each line
specialty-line wholesaler - answer Carries a select group of products within a
single line
broker - answer middleman that specializes in a particular commodity, represents
either a buyer or seller, and is likely to be hired on a temporary basis
,agent - answer a middleman that expedites exchanges, represents a buyer or a
seller, and often is hired permanently on a commission basis
independent retailer - answer a firm that operates only one retail outlet
chain retailer - answer a company that operates more than one retail outlet
according to the us census, ________ ________ is a retail store that employs 25 or
more persons and sells at least home furnishings, appliances, family apparel and
household linens and dry goods, each in a different part of the store - answer
department store
discount store - answer a self-service general-merchandise outlet that sells
products at lower-than-usual prices
warehouse showroom - answer a retail facility with five basic characteristics: a
large, low-cost building, warehouse materials-handling technology, vertical
merchandise displays, a large on premises inventory and minimal service
convenience store - answer a small food store that sells a limited variety of
products but remains open well beyond normal business hours
supermarket - answer a large self-service store that sells primarily food and
household products
, superstore - answer a large retail store that carries not only food and nonfood
products ordinarily found in supermarkets but also additional product lines
warehouse club - answer is a large scale members-only establishment that
combines features of cash-and-carry wholesaling with discount retailing
traditional specialty store - answer carries a narrow product mix with deep
product lines
off-price retailer - answer a store that buys manufacturers seconds, overruns,
returns and off-season merchandise at below-wholesale prices and sells them to
consumers at deep discounts
category killer - answer is a very large specialty store that concentrates on a single
product line and competes by offering low prices and an enormous number of
products
nonstore retailing - answer Selling that does not take place in conventional store
facilities
direct selling - answer is the marketing of products to consumers through face-to-
face presentations at home or in the workplace
direct marketing - answer is the use of the telephone internet and nonpersonal
media to communicate product and organizational information to customers, who
then can purchase products via mail, telephone or the internet
(Ter m s/Con cepts) Question s and
answ er s w ith accu r ate
r ationales(PASSED)
distribution channel - answer is a sequence of marketing organizations that directs
a product from the producer to the ultimate user
a marketing organization that links a producer and user within a marketing
channel is called - answer middleman
a merchant middleman - answer is an intermediary that actually takes title to
products by buying them
a functional middleman - answer helps in the transfer of ownership of products
that does not take title to the products
retailer - answer a middleman that buys from producers or other middlemen and
sells to consumers
wholesaler - answer is a middleman that sells products to other firms
intensive distribution - answer is the use of all available outlets for a product
,selective distibution - answer is the use of only a portion of the available outlets
for a product in each geographic area
exclusive distribution - answer is the use of only a single retail outlet for a product
in a large geographic area
supply-chain management - answer is a long-term partnership among channel
members working together to create a distribution system that reduces
inefficiencies, costs and redundancies while creating a competitive advantage and
satisfying customers
merchant wholesaler - answer is a middleman that purchases goods in large
quantities and sells them to other wholesalers or retailers and to institutional,
farm, government, professional or industrial users
general-merchandise wholesaler - answer deals in a wide variety of products, such
as drugs, hardware, nonperishable foods, cosmetics, detergents, and tobacco
a limited-line wholesaler - answer stocks only a few product lines but carries
numerous product items within each line
specialty-line wholesaler - answer Carries a select group of products within a
single line
broker - answer middleman that specializes in a particular commodity, represents
either a buyer or seller, and is likely to be hired on a temporary basis
,agent - answer a middleman that expedites exchanges, represents a buyer or a
seller, and often is hired permanently on a commission basis
independent retailer - answer a firm that operates only one retail outlet
chain retailer - answer a company that operates more than one retail outlet
according to the us census, ________ ________ is a retail store that employs 25 or
more persons and sells at least home furnishings, appliances, family apparel and
household linens and dry goods, each in a different part of the store - answer
department store
discount store - answer a self-service general-merchandise outlet that sells
products at lower-than-usual prices
warehouse showroom - answer a retail facility with five basic characteristics: a
large, low-cost building, warehouse materials-handling technology, vertical
merchandise displays, a large on premises inventory and minimal service
convenience store - answer a small food store that sells a limited variety of
products but remains open well beyond normal business hours
supermarket - answer a large self-service store that sells primarily food and
household products
, superstore - answer a large retail store that carries not only food and nonfood
products ordinarily found in supermarkets but also additional product lines
warehouse club - answer is a large scale members-only establishment that
combines features of cash-and-carry wholesaling with discount retailing
traditional specialty store - answer carries a narrow product mix with deep
product lines
off-price retailer - answer a store that buys manufacturers seconds, overruns,
returns and off-season merchandise at below-wholesale prices and sells them to
consumers at deep discounts
category killer - answer is a very large specialty store that concentrates on a single
product line and competes by offering low prices and an enormous number of
products
nonstore retailing - answer Selling that does not take place in conventional store
facilities
direct selling - answer is the marketing of products to consumers through face-to-
face presentations at home or in the workplace
direct marketing - answer is the use of the telephone internet and nonpersonal
media to communicate product and organizational information to customers, who
then can purchase products via mail, telephone or the internet
