AMA PCM Exam First 25 Questions and
answers 2025\2026 A+ Grade
Contractors, agency writing services, and freelancers are examples of ________.
A. External team
B. Internal team
C. Thought leadership creators
D. CMI recommended resources
E. Agency services
- correct answer A. External team
Matching content with the stage of a prospect in the sales funnel __________.
A. Is nice but not necessary
B. Allows for the right message at the right time
C. Is rarely possible because of mass communication strategies
D. Is not necessary because consumers adapt content in their information processing to the right
context
E. None of the above
- correct answer B. Allows for the right message at the right time
Authoritative, professional, conversational, scientific, and humanistic are types of _______ .
A. Content
B. Content categories
C. Brand voice
D. Classification of ALT tags
, E. Outside agency specialists
- correct answer C. Brand voice
A large piece of content (60 or more pages) that can be broken into smaller content over time is called
_________.
A. A meta-blog
B. A definitive guide
C. An online brochure
D. A landing page
E. A robust wiki
- correct answer B. A definitive guide
Blog content should be __________.
A. Long and very detailed
B. Shorter content that is 300-700 words
C. Typically 1,000 words or more across several pages
D. For bottom of the funnel prospects
E. Edited into three languages at minimum
- correct answer B. Shorter content that is 300-700 words
____________ is the practice of dynamically changing the content that a consumer sees based on their
past behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above
- correct answer C. Web personalization
Understanding how people consume content, leveraging buyer personas, and journey mapping, all
facilitate a strong ___________ strategy.
answers 2025\2026 A+ Grade
Contractors, agency writing services, and freelancers are examples of ________.
A. External team
B. Internal team
C. Thought leadership creators
D. CMI recommended resources
E. Agency services
- correct answer A. External team
Matching content with the stage of a prospect in the sales funnel __________.
A. Is nice but not necessary
B. Allows for the right message at the right time
C. Is rarely possible because of mass communication strategies
D. Is not necessary because consumers adapt content in their information processing to the right
context
E. None of the above
- correct answer B. Allows for the right message at the right time
Authoritative, professional, conversational, scientific, and humanistic are types of _______ .
A. Content
B. Content categories
C. Brand voice
D. Classification of ALT tags
, E. Outside agency specialists
- correct answer C. Brand voice
A large piece of content (60 or more pages) that can be broken into smaller content over time is called
_________.
A. A meta-blog
B. A definitive guide
C. An online brochure
D. A landing page
E. A robust wiki
- correct answer B. A definitive guide
Blog content should be __________.
A. Long and very detailed
B. Shorter content that is 300-700 words
C. Typically 1,000 words or more across several pages
D. For bottom of the funnel prospects
E. Edited into three languages at minimum
- correct answer B. Shorter content that is 300-700 words
____________ is the practice of dynamically changing the content that a consumer sees based on their
past behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above
- correct answer C. Web personalization
Understanding how people consume content, leveraging buyer personas, and journey mapping, all
facilitate a strong ___________ strategy.
