The difference between the A
evaluation of services by
customers and the evaluation of
goods can be described by
which of the following?
a.
Customers cannot look at or
touch services prior to the
purchase decision, whereas they
can feel a product prior to
purchase.
b.
Customers perceive lesser risks
when buying services, whereas
they perceive greater risks when
buying goods.
c.
Customers adopt innovations in
services faster, whereas they
resist adopting innovations in
products.
d.
Customers rely more on
information from nonpersonal
sources when evaluating
services, whereas they rely more
on information from personal
sources when evaluating goods.
, There are several key competitive B
priorities. For this question,
consider quality. Which of the
statements is MOST true about
quality in this instance?
a.
It is usually improved by
businesses to increase short-run
profitability.
b.
It has evolved over the years and
now is generally considered an
order qualifier.
c.
It is negatively related to a higher
return on investment for almost
all kinds of market situations.
d.
It suffers increasingly with time
reductions in a supply chain.
Mary is planning a vacation to C
Thailand. Though she has pre-
planned her itinerary and
accommodation, she's uncertain
of how the vacation will turn out.
In this case, Mary's vacation is
high in _______.
a.
credence attributes
b.
variant attributes
c.
experience attributes
d.
search attributes
evaluation of services by
customers and the evaluation of
goods can be described by
which of the following?
a.
Customers cannot look at or
touch services prior to the
purchase decision, whereas they
can feel a product prior to
purchase.
b.
Customers perceive lesser risks
when buying services, whereas
they perceive greater risks when
buying goods.
c.
Customers adopt innovations in
services faster, whereas they
resist adopting innovations in
products.
d.
Customers rely more on
information from nonpersonal
sources when evaluating
services, whereas they rely more
on information from personal
sources when evaluating goods.
, There are several key competitive B
priorities. For this question,
consider quality. Which of the
statements is MOST true about
quality in this instance?
a.
It is usually improved by
businesses to increase short-run
profitability.
b.
It has evolved over the years and
now is generally considered an
order qualifier.
c.
It is negatively related to a higher
return on investment for almost
all kinds of market situations.
d.
It suffers increasingly with time
reductions in a supply chain.
Mary is planning a vacation to C
Thailand. Though she has pre-
planned her itinerary and
accommodation, she's uncertain
of how the vacation will turn out.
In this case, Mary's vacation is
high in _______.
a.
credence attributes
b.
variant attributes
c.
experience attributes
d.
search attributes
