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1 of 199
Definition
a formal agreement between the levels (such as franchise, retail
sponsored or wholesale sponsored) coordinates the distribution
process. For example, many fast food chains operate as franchises.
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, administered vertical
Expressives marketing system
contractual vertical
Marketing plan marketing system
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2 of 199
Term
what motivates people to do the things they do.
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Includes such factors as new and Unified and consistent
shifting competition from domestic communication with customers
and foreign-based firms across all channels a company uses.
Abraham Maslow's hierarchy positioning the product as the lowest
of needs theory is about? cost or the best value
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3 of 199
,Definition
are biological requirements for human survival. air, food, drink,
shelter, clothing, warmth, sleep. Maslow considered_needs the
most important, as all the other needs become secondary until these
needs are met.
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Demographic elements Personal selling
Positioning Maps (Perceptual Maps) Physiological needs
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4 of 199
Definition
Analysis of the internal, controllable factors (strengths and
weaknesses) and external, uncontrollable factors (opportunities and
threats) that influence an organization.
A __________ gives an organization a clear picture of the situation in which it
operates and helps it determine which strategies to pursue
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tactical plans SWOT analysis
, Online advertising avoiding style
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Term
Target Market
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is conducted when a person has no prior knowledge about a product, which then
leads them to seek information from personal sources like word of mouth from
friends and family, or public sources like online forums or consumer reports.
individuals who are high on responsiveness, low on assertiveness, prefer to belong
to groups, and are interested in others
A group of people or organizations for which an organization designs,
implements, and maintains a marketing mix intended to meet the needs of that
group, resulting in mutually satisfying exchanges
A business team is revising the document meant to guide the marketing
department, managers, and teams as they work to identify the department's
objectives and how to reach them.
Which document is being revised?