WGU D077 OA Exam With 100% Correct And
Verified Answers
Correct 70
100%
Incorrect 00
.
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1 of 70
Term
Which controllable element is included in the marketing mix?
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Price Place
, Product Demographic
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2 of 70
Term
A company operates in an industry in which raw materials
are scarce, and in which the vendors charge excessively
high prices for raw
materials. Which one of Porter's five forces is illustrated by
this
company's situation?
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Rivalry among existing firms Bargaining power of customers
Bargaining power of buyers Bargaining power of suppliers
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, 3 of 70
Term
Which business factors are external to an organization
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Strengths and weaknesses Weaknesses and threats
Opportunities and threats Products and services
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4 of 70
Term
A mattress retailer sells a variety of quality mattresses. The
company wishes to reach a large customer base by offering
graduated rebates to different customers depending on the
size and quality of the
mattress purchased by the customer. Several commercials
are developed to highlight each mattress along with its
accompanying
rebate. What type of targeting strategy is being used by the
mattress
retailer?
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, Routine Differentiated
Undifferentiated Concentrated
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5 of 70
Term
A marketing department is reviewing a new Super Bowl ad for
the
company with the goal to reach the largest possible audience.
Which marketing approach is being used?
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Differentiated Marketing Frequency Marketing
Mass Marketing Telemarketing
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Verified Answers
Correct 70
100%
Incorrect 00
.
Your answers
1 of 70
Term
Which controllable element is included in the marketing mix?
Give this one a try later!
Price Place
, Product Demographic
Don't know?
2 of 70
Term
A company operates in an industry in which raw materials
are scarce, and in which the vendors charge excessively
high prices for raw
materials. Which one of Porter's five forces is illustrated by
this
company's situation?
Give this one a try later!
Rivalry among existing firms Bargaining power of customers
Bargaining power of buyers Bargaining power of suppliers
Don't know?
, 3 of 70
Term
Which business factors are external to an organization
Give this one a try later!
Strengths and weaknesses Weaknesses and threats
Opportunities and threats Products and services
Don't know?
4 of 70
Term
A mattress retailer sells a variety of quality mattresses. The
company wishes to reach a large customer base by offering
graduated rebates to different customers depending on the
size and quality of the
mattress purchased by the customer. Several commercials
are developed to highlight each mattress along with its
accompanying
rebate. What type of targeting strategy is being used by the
mattress
retailer?
Give this one a try later!
, Routine Differentiated
Undifferentiated Concentrated
Don't know?
5 of 70
Term
A marketing department is reviewing a new Super Bowl ad for
the
company with the goal to reach the largest possible audience.
Which marketing approach is being used?
Give this one a try later!
Differentiated Marketing Frequency Marketing
Mass Marketing Telemarketing
Don't know?
