D077 WGU Exam Study Guide With 100% Correct And
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Correct 166
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1 of 166
Definition
Positioning provides the basic foundation for effectively marketing
any product or service to a target audience.2
Positioning is a strategic process that marketers use to determine the
place an offering should occupy in a given market, relative to other
customer alternatives. When you position a product or service, you
answer these questions:
Place: What place does the offering occupy in its market?
Rank: How does the product or service fare against its competitors
in the areas evaluated by customers deciding what to buy?
,Attitude: How does the company want customers to think about this
offering and the benefits it offers them?
Outcomes: What must it do to ensure the product or service delivers
on the positioning selected?
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What Is Positioning? What Is Customer Equity?
The Spot A Product Takes Up In
The Marketplace. How The Marketer Views The Product.
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2 of 166
Definition
It is important to differentiate between strategic and tactical planning
in the marketing planning process. Strategies are what an
organization is going to do to achieve its objectives.1 A marketing
strategy is how you will achieve the specified objectives in the
marketing plan. It is informed by a clear understanding of an
organization's strengths and weaknesses, the competitive
environment, the potential for growth,
and the target customer.
On the other hand, tactical plans are the actions a company
implements to affect the controllable elements of the strategy. Tactics
include specific actions, such as coupons, television commercials,
,banner ads, and social media posts, used to execute the strategy.1
Tactical plans specify the activities and allocation of resources (e.g.,
people, equipment, money) needed to implement the strategic plan
over a given period.2
Strategy is the plan/needs and tactic is the how/action
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Knowledge and Machinery Strategy and Tactics
Plans and Machinery Customer and Context
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3 of 166
Term
A company analyzes its internal and external environments,
identifies the needs of its target market, and develops a plan for
accomplishing its mission, objectives, and goals.
Which component of the marketing planning process has the company
developed?
Tactical planning
Marketing plan
, Performance analysis
Tactical implementation
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Place and promotion Emotion
Marketing plan Product-related
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4 of 166
Term
Which factor is used more efficiently when a target market has been
identified?
End users
Potential users
Fiscal resources
Legal compliance
Give this one a try later!
Environmental
There is a factor in the external environment. For example: the competitor's
Verified Answers
Correct 166
100%
Incorrect 00
Your answers
1 of 166
Definition
Positioning provides the basic foundation for effectively marketing
any product or service to a target audience.2
Positioning is a strategic process that marketers use to determine the
place an offering should occupy in a given market, relative to other
customer alternatives. When you position a product or service, you
answer these questions:
Place: What place does the offering occupy in its market?
Rank: How does the product or service fare against its competitors
in the areas evaluated by customers deciding what to buy?
,Attitude: How does the company want customers to think about this
offering and the benefits it offers them?
Outcomes: What must it do to ensure the product or service delivers
on the positioning selected?
Give this one a try later!
What Is Positioning? What Is Customer Equity?
The Spot A Product Takes Up In
The Marketplace. How The Marketer Views The Product.
Don't know?
2 of 166
Definition
It is important to differentiate between strategic and tactical planning
in the marketing planning process. Strategies are what an
organization is going to do to achieve its objectives.1 A marketing
strategy is how you will achieve the specified objectives in the
marketing plan. It is informed by a clear understanding of an
organization's strengths and weaknesses, the competitive
environment, the potential for growth,
and the target customer.
On the other hand, tactical plans are the actions a company
implements to affect the controllable elements of the strategy. Tactics
include specific actions, such as coupons, television commercials,
,banner ads, and social media posts, used to execute the strategy.1
Tactical plans specify the activities and allocation of resources (e.g.,
people, equipment, money) needed to implement the strategic plan
over a given period.2
Strategy is the plan/needs and tactic is the how/action
Give this one a try later!
Knowledge and Machinery Strategy and Tactics
Plans and Machinery Customer and Context
Don't know?
3 of 166
Term
A company analyzes its internal and external environments,
identifies the needs of its target market, and develops a plan for
accomplishing its mission, objectives, and goals.
Which component of the marketing planning process has the company
developed?
Tactical planning
Marketing plan
, Performance analysis
Tactical implementation
Give this one a try later!
Place and promotion Emotion
Marketing plan Product-related
Don't know?
4 of 166
Term
Which factor is used more efficiently when a target market has been
identified?
End users
Potential users
Fiscal resources
Legal compliance
Give this one a try later!
Environmental
There is a factor in the external environment. For example: the competitor's
