2026/2027
The channels through which you've chosen to distribute your special interest travel product
describe which aspect of your marketing strategy? - Answers Place
A marketing plan for a special interest travel business should include a description of the target
audience. - Answers True
Promoting special interest travel includes each of the following except: Image and Logo The
Internet and E-Marketing Advertising Negotiating - Answers Negotiating
Your chosen specialty should be consistent with your own interests and that of your overall
business plan. - Answers True
Selling to niche markets is more labor-intensive than selling mass-market products. - Answers
True
Which of the following demographic groups demonstrates a growing trend toward luxury and
several trips each year? Affluents Baby Boomers Millennials Senior Citizens - Answers
Millennials
Which of the following travel experiences is not considered a special interest market? - Answers
All-Inclusive Resort
If you're purchasing print or online advertising for your specialty rather than the full-service
nature of your business, it's not necessary to find out which publications or websites your
potential buyers read. - Answers False
A concise overview of why you are in the business of selling your particular special interest
niche is known as a - Answers Mission Statement
The growth of special interest travel is limited to Baby Boomers, and Generations X and Y. -
Answers False
Kavan Jordan's goal is to conduct acceptable orientations for all new travel counselors by the
end of the calendar year. Which of the basic criteria of goal setting is missing from this
statement? - Answers It is not measurable.
When it comes to making important team decisions, consensus is more effective than voting. -
Answers True
A team member who attempts to compromise or bargain with other team members
demonstrates which of the following approaches to resolving conflict? - Answers Negotiating
Which of the steps below should be taken initially to ensure conflict is viewed positively? -
Answers Regularly elicit and communicate true thoughts and feelings
, The first step in solving a problem is to - Answers sense the problem.
Shy people are ineffective networkers. - Answers False
During team meetings, team members should thoroughly discuss why things can happen before
debating why they cannot. - Answers True
Which of the following is not a characteristic of a productive team? - Answers Team members
have individual missions.
A team should be given the freedom to act so that mistakes will be made and lessons can be
learned. - Answers True
When dealing with conflict, teams need to negotiate more than innovate. - Answers False
Which of the following describes an internal time waster that is within your contro - Answers
Procrastination
The best way to get the job done is to do it yourself. - Answers False
A well-thought-out plan can shorten the gap between what you want to accomplish and what
you actually do accomplish. - Answers True
A tool that requires you to keep a diary of your activities to show you how you use your time is
known as a - Answers Time Log
By asking yourself if a task relates to your mission, you are attempting to prioritize the task by
determining its relative - Answers Importance
If you postpone work to the last minute, you likely will do a better job. - Answers False
The Pareto Principle states that - Answers 80 percent of the work gets done in 20 percent of the
time.
Success is based on what you know. - Answers False
Developing your planning, conceptual and perception skills demonstrates a focus on which of
the following type of behavior? - Answers Intellectual
Successful people have fun at what they are doing. - Answers True
In general, business travelers will be least concerned with which of the following? - Answers
economical accommodations
Which of the following is considered a psychographic characteristic? - Answers travel
preferences
Which type of traveler is most likely to seek out unique, novel, and adventurous travel