IMC 391 TEST 2 QUESTIONS WITH CORRECT ANSWERS LATEST UPDATE 2026/2027
A crisis is a major occurrence with a potentially negative outcome affecting the organization,
company or industry, we well as its publics, products, services or good name. - Answers True
___________________ is at the heart of each type of public relations, especially crisis
communication. - Answers trust
Which TWO of the following will allow an organization to suffer less financial, emotional, and
perceptual damage? - Answers 1. Maintaining a reputation of having an overall "open and
honest" policy with stakeholders and the news media
2. Anticipating, through crisis inventory, the precise type of crisis that could happen
Social media turned the Golden Hour for communicators in a crisis to the Golden Days. -
Answers False
The five stages of a crisis, in order, are: - Answers Detection, Prevention/Preparation,
Containment, Recovery, Learning
Which of the following is not a possible result of a crisis for an organization. - Answers
Organization is not affected at all by the crisis.
Put the stages of a crisis in news media in order, from beginning to end. - Answers Stage 1:
Breaking News
Stage 2: Concrete details become available.
Stage 3: Analysis of the crisis and its aftermath
Stage 4: Evaluation and critique of crisis
A communicator's best response to media at the beginning of a crisis will include (1)
acknowledgment of the situation, (2) confirmed information, (3) promise to keep media
informed, (4) when and where information will be updated. - Answers True
An ________________ is a sincere admission that you are sorry for whatever has happened and
does not pass blame do others - Answers apology
A crisis communications plan will show three or more likely crises and will have a detailed
strategy for addressing each anticipated crisis. - Answers true
What is one of the characteristics of "supermoms?" - Answers Participation in online
discussions
_______ spend one-third of their life online. - Answers teenagers
_________ are known as the e-generation because they are insatiable consumers of digital media
, - Answers millenials
___________ are less easily convinced about new products or ideas, and demand value in the
things that they purchase. - Answers seniors
________________ influence over 80% of household purchasing decisions. - Answers supermoms
______________ have strong opinions about preserving traditional family values and voting for
political conservatives - Answers christian evangelicals
Sandra hired experts in American Sign Language for a campaign. In addition she planned to use
brochures, newsletters and graphics-heavy web pages. Which audience is the target of her
campaign. - Answers the disability community
Kiera works as a product promotion manager. To promote a product she decided to distribute
free samples to a group with an intention to gauge their opinions. Her idea was that word-of-
mouth influence of these people would motivate others to buy the product. Which group was
she targeting? - Answers supermoms
Which ethnic group is most effectively reached by radio ads? - Answers hispanics
____________________ are more likely to buy a brand that supports a charity. - Answers millenials
What term is used by courts to courts to indicate a false account of a person? - Answers
Defamation
Which federal agency has the power to examine the financial affairs of publicly traded
companies and guard the interests of stockholders - Answers Securities and Exchange
Commission (SEC)
What is an area where public relations professionals should be sensitive to the issue of privacy?
- Answers Media inquiries about employees
The advertising and promotion of all drugs are supervised by the - Answers Food and Drug
Administration (FDA)
What word or slogan helps identify a product's origin? - Answers trademark
Verbal releases for photos are acceptable. - Answers False
Michelle is a blogger for her company. While writing a product promotion article, she used a few
lines from the magazine Experts without properly citing the publication. After this was brought
to the attention of the magazine's publisher, Michelle was sued for using their content. Why did
they sue her? - Answers Because she failed to give credit to the source
Which of the following does not have to be proved in a defamation case? - Answers ???
A crisis is a major occurrence with a potentially negative outcome affecting the organization,
company or industry, we well as its publics, products, services or good name. - Answers True
___________________ is at the heart of each type of public relations, especially crisis
communication. - Answers trust
Which TWO of the following will allow an organization to suffer less financial, emotional, and
perceptual damage? - Answers 1. Maintaining a reputation of having an overall "open and
honest" policy with stakeholders and the news media
2. Anticipating, through crisis inventory, the precise type of crisis that could happen
Social media turned the Golden Hour for communicators in a crisis to the Golden Days. -
Answers False
The five stages of a crisis, in order, are: - Answers Detection, Prevention/Preparation,
Containment, Recovery, Learning
Which of the following is not a possible result of a crisis for an organization. - Answers
Organization is not affected at all by the crisis.
Put the stages of a crisis in news media in order, from beginning to end. - Answers Stage 1:
Breaking News
Stage 2: Concrete details become available.
Stage 3: Analysis of the crisis and its aftermath
Stage 4: Evaluation and critique of crisis
A communicator's best response to media at the beginning of a crisis will include (1)
acknowledgment of the situation, (2) confirmed information, (3) promise to keep media
informed, (4) when and where information will be updated. - Answers True
An ________________ is a sincere admission that you are sorry for whatever has happened and
does not pass blame do others - Answers apology
A crisis communications plan will show three or more likely crises and will have a detailed
strategy for addressing each anticipated crisis. - Answers true
What is one of the characteristics of "supermoms?" - Answers Participation in online
discussions
_______ spend one-third of their life online. - Answers teenagers
_________ are known as the e-generation because they are insatiable consumers of digital media
, - Answers millenials
___________ are less easily convinced about new products or ideas, and demand value in the
things that they purchase. - Answers seniors
________________ influence over 80% of household purchasing decisions. - Answers supermoms
______________ have strong opinions about preserving traditional family values and voting for
political conservatives - Answers christian evangelicals
Sandra hired experts in American Sign Language for a campaign. In addition she planned to use
brochures, newsletters and graphics-heavy web pages. Which audience is the target of her
campaign. - Answers the disability community
Kiera works as a product promotion manager. To promote a product she decided to distribute
free samples to a group with an intention to gauge their opinions. Her idea was that word-of-
mouth influence of these people would motivate others to buy the product. Which group was
she targeting? - Answers supermoms
Which ethnic group is most effectively reached by radio ads? - Answers hispanics
____________________ are more likely to buy a brand that supports a charity. - Answers millenials
What term is used by courts to courts to indicate a false account of a person? - Answers
Defamation
Which federal agency has the power to examine the financial affairs of publicly traded
companies and guard the interests of stockholders - Answers Securities and Exchange
Commission (SEC)
What is an area where public relations professionals should be sensitive to the issue of privacy?
- Answers Media inquiries about employees
The advertising and promotion of all drugs are supervised by the - Answers Food and Drug
Administration (FDA)
What word or slogan helps identify a product's origin? - Answers trademark
Verbal releases for photos are acceptable. - Answers False
Michelle is a blogger for her company. While writing a product promotion article, she used a few
lines from the magazine Experts without properly citing the publication. After this was brought
to the attention of the magazine's publisher, Michelle was sued for using their content. Why did
they sue her? - Answers Because she failed to give credit to the source
Which of the following does not have to be proved in a defamation case? - Answers ???
