IMC 391 CH 3 QUIZ QUESTIONS WITH CORRECT ANSWERS LATEST UPDATE 2026/2027
One day, all of our media sources might be merged into one device. Jenkins calls this possibility
____ - Answers The black box fallacy
___ brings together formerly separate technical capabilities and media content - Answers
Technological convergence
The concept of ____________ helps public relations people in communicating from the standpoint
of their client's values while interpreting their publics' cultures back to the client. - Answers
Cultural convergence
Omnicom is a global advertising, marketing, and communication services conglomerate that
owns firms providing services in advertising, strategic media planning, digital marketing, direct
marketing, and public relations. This is known as ____________. - Answers Economic
convergence
Jonathan is a PR specialist at a multiservice public relations agency. His client, Budweiser, hires
him to produce an ad that is part PR and part advertising featuring the iconic Clydesdale horses.
He works with the advertising departments in both Budweiser and his own agency to develop a
plan. This cooperation between disciplines is known as ____________. - Answers Professional
convergence
If you place a ____________ in a paid TV ad, TV viewers can jump platforms from their TVs to
other screens. - Answers hashtag
In traditional mass media, ____________ is the paid media space that sponsors use to persuade
audiences. - Answers Advertising
Yahoo, Bing, and Google sell sponsored results that appear when users search for certain
keywords. For example, a search for "yogurt" will reveal yogurt ads and links prominently
displayed at the top of the results. This is an example of ____________. - Answers search
advertising
Richard Edelman, founder of a PR firm, tweeted about the new American Cancer Society's
campaign. News Channel 5 picked up the tweet and reported the campaign in a positive way.
The role Channel 5 played is called ____________. - Answers First party credibility
Olivia spotted a nice outfit on the Loft's Pinterest pinboard. She saw the same message on
Loft's Facebook page and decided to buy the outfit. What persuasive technique is being used by
Loft? - Answers integrated marketing communications
Marketing and advertising are primarily concerned with promoting an organization's products.
Public relations also promotes the products, but more important, public relations promotes the
organization as a ____________. - Answers whole
One day, all of our media sources might be merged into one device. Jenkins calls this possibility
____ - Answers The black box fallacy
___ brings together formerly separate technical capabilities and media content - Answers
Technological convergence
The concept of ____________ helps public relations people in communicating from the standpoint
of their client's values while interpreting their publics' cultures back to the client. - Answers
Cultural convergence
Omnicom is a global advertising, marketing, and communication services conglomerate that
owns firms providing services in advertising, strategic media planning, digital marketing, direct
marketing, and public relations. This is known as ____________. - Answers Economic
convergence
Jonathan is a PR specialist at a multiservice public relations agency. His client, Budweiser, hires
him to produce an ad that is part PR and part advertising featuring the iconic Clydesdale horses.
He works with the advertising departments in both Budweiser and his own agency to develop a
plan. This cooperation between disciplines is known as ____________. - Answers Professional
convergence
If you place a ____________ in a paid TV ad, TV viewers can jump platforms from their TVs to
other screens. - Answers hashtag
In traditional mass media, ____________ is the paid media space that sponsors use to persuade
audiences. - Answers Advertising
Yahoo, Bing, and Google sell sponsored results that appear when users search for certain
keywords. For example, a search for "yogurt" will reveal yogurt ads and links prominently
displayed at the top of the results. This is an example of ____________. - Answers search
advertising
Richard Edelman, founder of a PR firm, tweeted about the new American Cancer Society's
campaign. News Channel 5 picked up the tweet and reported the campaign in a positive way.
The role Channel 5 played is called ____________. - Answers First party credibility
Olivia spotted a nice outfit on the Loft's Pinterest pinboard. She saw the same message on
Loft's Facebook page and decided to buy the outfit. What persuasive technique is being used by
Loft? - Answers integrated marketing communications
Marketing and advertising are primarily concerned with promoting an organization's products.
Public relations also promotes the products, but more important, public relations promotes the
organization as a ____________. - Answers whole
