IMC 391 CH 7 QUIZ QUESTIONS WITH CORRECT ANSWERS LATEST UPDATE 2026/2027
A well-researched and planned public relations program should be implemented in line w an
org's - Answers mission and goals
what public relations challenge did Chipotle face in 2015 - Answers its eco-friendly business
model was hard to maintain as the chain grew
in the 1950s, Ford Motor Company showed commitment to auto safety by changing its
operations and vehicle design. this is best an example of - Answers proving it w action
all of the following are questions you should consider when selecting the appropriate channels
of communication EXCEPT: - Answers EXCEPT: how popular is this channel
should consider: what channel should i use, when should i use this channel, what is the purpose
of using this channel
imagine you are the PR coordinator for your university's homecoming concert. to entice
students to attend, you are planning an announcement of the celebrity artist. which channel of
communication would be most appropriate to communicate this news - Answers the
university's radio station
With ______, communicators can write or produce messages exactly how they want them. -
Answers controlled media
all of the following are examples of uncontrolled media EXCEPT: - Answers EXCEPT: internal
newsletters
uncontrolled media: newspapers, TV news, radio news
___ describes people's tendency to attribute greater trustworthiness to a source other than the
original sender of a message - Answers third-party credibility
all of the following are examples of owned channels EXCEPT: - Answers EXCEPT: television ads
owned channels: newsletters, podcasts, corporate blogs
A promoted tweet or sponsored Facebook post, which match the format of the rest of the
content on the platform, are examples of: - Answers native advertising
according to ethicists Jay Black and Christ Roberts, we are able to expand our ___ as we mature
in life and our professional careers - Answers empathy
A well-researched and planned public relations program should be implemented in line w an
org's - Answers mission and goals
what public relations challenge did Chipotle face in 2015 - Answers its eco-friendly business
model was hard to maintain as the chain grew
in the 1950s, Ford Motor Company showed commitment to auto safety by changing its
operations and vehicle design. this is best an example of - Answers proving it w action
all of the following are questions you should consider when selecting the appropriate channels
of communication EXCEPT: - Answers EXCEPT: how popular is this channel
should consider: what channel should i use, when should i use this channel, what is the purpose
of using this channel
imagine you are the PR coordinator for your university's homecoming concert. to entice
students to attend, you are planning an announcement of the celebrity artist. which channel of
communication would be most appropriate to communicate this news - Answers the
university's radio station
With ______, communicators can write or produce messages exactly how they want them. -
Answers controlled media
all of the following are examples of uncontrolled media EXCEPT: - Answers EXCEPT: internal
newsletters
uncontrolled media: newspapers, TV news, radio news
___ describes people's tendency to attribute greater trustworthiness to a source other than the
original sender of a message - Answers third-party credibility
all of the following are examples of owned channels EXCEPT: - Answers EXCEPT: television ads
owned channels: newsletters, podcasts, corporate blogs
A promoted tweet or sponsored Facebook post, which match the format of the rest of the
content on the platform, are examples of: - Answers native advertising
according to ethicists Jay Black and Christ Roberts, we are able to expand our ___ as we mature
in life and our professional careers - Answers empathy
