IMC 391 Chapter Quizzes 1-5 Questions with Correct Answers Latest Update 2026/2027
McDonald's released its quarterly report accurately and on time, although it had a bad quarter
and lost money. In the public information model, this is an example of ____________. - Answers
Material information
_____________, is seen as an example of an upstanding practitioner with strong principles of
ethical management and a symmetrical worldview. He saw winning public approval, confidence,
and trust as essential to successful management, and famously said, "All business begins with
the public permission and exists by public approval." - Answers Arthur Page
Brielle works for a boutique luxury spa and was so excited when her company finally showed up
first on a Google search. These top search results legitimizes its status as a leading luxury spa
and enhances its authority, which illustrates the concept of __________. - Answers Status
conferral
Grunig and Hunt posited four models of public relations. Who is associated with the first model
of press agentry/publicity? - Answers P.T. Barnum
Arianna works at a PR agency representing a large non-profit organization. She conducts a lot of
research through surveys, focus groups, and reading comments and feedback on social media
so she can better understand why people decide to donate to her client's mission. Arianna then
uses this information to develop more persuasive communications to encourage more
donations. Which of the four models of public relations is Arianna practicing? - Answers Two-
way asymmetrical model
Ford Motor Company used research and listened to concerns from its key publics. It then
changed its operations and vehicle design in the interest of its publics based on their input. By
listening and addressing feedback, Ford was able to benefit both stakeholders and the company.
This is an example of _____________. - Answers Two-way symmetrical communication
Public relations pioneer ___________ broke through many professional barriers as the first
African American PR professional to gain national prominence for winning blue chip accounts
with national clients like DuPont, U.S. Steel, and Gillette, among others, and was the first African
American to earn accreditation from PRSA. - Answers Joseph V. Baker
Samuel Adams organized the Boston Tea Party, a staged event to attract public attention about
protesting the Tea Act of 1773. This was called a ___________ because its primary goal was to
earn media coverage. - Answers Pseudo event
Propaganda, attention-getting and less-than-accurate information (if not downright lies) are
hallmarks of the _____________ model of public relations. - Answers Press agentry/publicity
model
In June of 2018, IHOP went to great lengths to stand out on social media by __________. -
, Answers Teasing a name change that didn't really happen
The concept of ____________ helps public relations people in communicating from the standpoint
of their client's values while interpreting their publics' cultures back to the client. - Answers
Cultural convergence
_________________________ refers to a measure of advertising reach that represents the cost of
an advertisement relative to the estimated size of the audience. - Answers cost per thousand
(CPM)
One day, all of our media sources might be merged into one device. Jenkins calls this possibility
____________. - Answers The black-box fallacy
____________ brings together formerly separate technical capabilities and media content. -
Answers Technological convergence
Richard Edelman, founder of a PR firm, tweeted about the new American Cancer Society's
campaign. News Channel 5 picked up the tweet and reported the campaign in a positive way.
The role Channel 5 played is called ____________. - Answers Third-party credibility
____________ refers to development and sharing of media content to appeal to consumers as
part of an indirect marketing strategy in which consumers are drawn primarily to media content
instead of directly to the product being marketed. - Answers content marketing
Madison is a media relations specialist at Eastman Chemical. Her job is to inform the public of
the organization's mission, policies, and practices in a positive and credible manner. Unlike
advertising, which pays for it, she must develop relationships with all sorts of publics. She has
learned that in public relations ____________. - Answers Maintaining relationships is an end in
itself
Omnicom is a global advertising, marketing, and communication services conglomerate that
owns firms providing services in advertising, strategic media planning, digital marketing, direct
marketing, and public relations. This is known as ____________. - Answers Economic
convergence
__________________refers to strategic coordination of communication functions such as
marketing, advertising and publicity to achieve a consistent concept in consumers' minds. -
Answers Integrated marketing communication
Good public relations means recognizing both the _____________ and _____________ of advertising,
marketing, and public relations. - Answers Differences and commonalities
____________ is when public relations practitioners encourage the news media to cover stories
involving their organizations. - Answers Pitching
___________ is a PR relational maintenance strategy that includes disclosures about the nature of
McDonald's released its quarterly report accurately and on time, although it had a bad quarter
and lost money. In the public information model, this is an example of ____________. - Answers
Material information
_____________, is seen as an example of an upstanding practitioner with strong principles of
ethical management and a symmetrical worldview. He saw winning public approval, confidence,
and trust as essential to successful management, and famously said, "All business begins with
the public permission and exists by public approval." - Answers Arthur Page
Brielle works for a boutique luxury spa and was so excited when her company finally showed up
first on a Google search. These top search results legitimizes its status as a leading luxury spa
and enhances its authority, which illustrates the concept of __________. - Answers Status
conferral
Grunig and Hunt posited four models of public relations. Who is associated with the first model
of press agentry/publicity? - Answers P.T. Barnum
Arianna works at a PR agency representing a large non-profit organization. She conducts a lot of
research through surveys, focus groups, and reading comments and feedback on social media
so she can better understand why people decide to donate to her client's mission. Arianna then
uses this information to develop more persuasive communications to encourage more
donations. Which of the four models of public relations is Arianna practicing? - Answers Two-
way asymmetrical model
Ford Motor Company used research and listened to concerns from its key publics. It then
changed its operations and vehicle design in the interest of its publics based on their input. By
listening and addressing feedback, Ford was able to benefit both stakeholders and the company.
This is an example of _____________. - Answers Two-way symmetrical communication
Public relations pioneer ___________ broke through many professional barriers as the first
African American PR professional to gain national prominence for winning blue chip accounts
with national clients like DuPont, U.S. Steel, and Gillette, among others, and was the first African
American to earn accreditation from PRSA. - Answers Joseph V. Baker
Samuel Adams organized the Boston Tea Party, a staged event to attract public attention about
protesting the Tea Act of 1773. This was called a ___________ because its primary goal was to
earn media coverage. - Answers Pseudo event
Propaganda, attention-getting and less-than-accurate information (if not downright lies) are
hallmarks of the _____________ model of public relations. - Answers Press agentry/publicity
model
In June of 2018, IHOP went to great lengths to stand out on social media by __________. -
, Answers Teasing a name change that didn't really happen
The concept of ____________ helps public relations people in communicating from the standpoint
of their client's values while interpreting their publics' cultures back to the client. - Answers
Cultural convergence
_________________________ refers to a measure of advertising reach that represents the cost of
an advertisement relative to the estimated size of the audience. - Answers cost per thousand
(CPM)
One day, all of our media sources might be merged into one device. Jenkins calls this possibility
____________. - Answers The black-box fallacy
____________ brings together formerly separate technical capabilities and media content. -
Answers Technological convergence
Richard Edelman, founder of a PR firm, tweeted about the new American Cancer Society's
campaign. News Channel 5 picked up the tweet and reported the campaign in a positive way.
The role Channel 5 played is called ____________. - Answers Third-party credibility
____________ refers to development and sharing of media content to appeal to consumers as
part of an indirect marketing strategy in which consumers are drawn primarily to media content
instead of directly to the product being marketed. - Answers content marketing
Madison is a media relations specialist at Eastman Chemical. Her job is to inform the public of
the organization's mission, policies, and practices in a positive and credible manner. Unlike
advertising, which pays for it, she must develop relationships with all sorts of publics. She has
learned that in public relations ____________. - Answers Maintaining relationships is an end in
itself
Omnicom is a global advertising, marketing, and communication services conglomerate that
owns firms providing services in advertising, strategic media planning, digital marketing, direct
marketing, and public relations. This is known as ____________. - Answers Economic
convergence
__________________refers to strategic coordination of communication functions such as
marketing, advertising and publicity to achieve a consistent concept in consumers' minds. -
Answers Integrated marketing communication
Good public relations means recognizing both the _____________ and _____________ of advertising,
marketing, and public relations. - Answers Differences and commonalities
____________ is when public relations practitioners encourage the news media to cover stories
involving their organizations. - Answers Pitching
___________ is a PR relational maintenance strategy that includes disclosures about the nature of
