T.Y.B.COM - EXPORT MARKETING - SEM V
MODULE 1
INTRODUCTION TO EXPORT MARKETING
, Q 1. Define Export Marketing. Explain its features
• Definition –” Export Marketing means marketing of goods and services
beyond national boundaries.”
• Features of Export Marketing -
• Continuous and systematic process
• Large scale operations & high risk
• Satisfaction of needs/wants/demand of people
• Three faced competition
• Subject to foreign exchange fluctuation
• Dominance of MNC/TNC
• Trade barriers
• Presence of international forums and trading blocks
MODULE 1
INTRODUCTION TO EXPORT MARKETING
, Q 1. Define Export Marketing. Explain its features
• Definition –” Export Marketing means marketing of goods and services
beyond national boundaries.”
• Features of Export Marketing -
• Continuous and systematic process
• Large scale operations & high risk
• Satisfaction of needs/wants/demand of people
• Three faced competition
• Subject to foreign exchange fluctuation
• Dominance of MNC/TNC
• Trade barriers
• Presence of international forums and trading blocks
