MAR 3023 FSU BRADY FINAL EXAM 2026
ACTUAL PAPER QUESTIONS ANSWERS
GRADED A+
◉ Personal Selling. Answer: A PAID, PERSONAL COMMUNICATION
that seeks to inform customers and persuade them to purchase
products in an exchange situation.
◉ Public Relations. Answer: A BROAD set of communication efforts
used to create and maintain favorable relationships between an
organization and its stakeholders
◉ Sales promotion. Answer: An activity or material that acts as a
DIRECT INDUCEMENT offering
◉ Integrated Marketing Communications. Answer: Coordination of
promotion and marketing efforts for maximum impact
◉ Traditional Promotion mix. Answer: Promotion and marketing
efforts are separate between media channels, and it wasn't very
consistent and did not communicate well
,◉ Consistent IMC. Answer: Keep a consistent message to customers
that allows them to cut through the clutter
◉ Coordinated IMC. Answer: Coordinate/Manage promotional
efforts to be logically connected
◉ Complementary IMC. Answer: Synchronized to create a greater
overall campaign. Each promotion message builds on another.
◉ Continuity IMC. Answer: Use more precisely targeted promotional
tools over time. Have the same message over time.
◉ The two general promotion strategies. Answer: Push Policy, Pull
Policy
◉ Push Policy. Answer: Business to Business (B2B), Promotes a
product to only the next institution down the marketing channel.
Producer to wholesaler, wholesaler to retailers, retailers to
consumers.
◉ Pull Policy. Answer: Promoting a product directly to consumers to
develop strong demand. Companies target consumers.
, ◉ Communication Process. Answer: Describes the exchange of
information between two or more people.
◉ Messages are sent through.... Answer: Channels
◉ Communication Channels include. Answer: Letters, email, in
person
◉ 7 Elements of Communication Process. Answer: Source, Encoding
Information, Message Development, Communications Channel,
Decoding the Message, Receiver, Feedback.
◉ Noise. Answer: Constantly trying to interrupt the communication
process in some way
◉ The Source. Answer: The person or organization that has
information to share.
◉ Q Score. Answer: Measure of FAMILIARITY and LIKING.
Familiarity - % who have heard of him/her. Liking - % that list the
person is a favorite.
ACTUAL PAPER QUESTIONS ANSWERS
GRADED A+
◉ Personal Selling. Answer: A PAID, PERSONAL COMMUNICATION
that seeks to inform customers and persuade them to purchase
products in an exchange situation.
◉ Public Relations. Answer: A BROAD set of communication efforts
used to create and maintain favorable relationships between an
organization and its stakeholders
◉ Sales promotion. Answer: An activity or material that acts as a
DIRECT INDUCEMENT offering
◉ Integrated Marketing Communications. Answer: Coordination of
promotion and marketing efforts for maximum impact
◉ Traditional Promotion mix. Answer: Promotion and marketing
efforts are separate between media channels, and it wasn't very
consistent and did not communicate well
,◉ Consistent IMC. Answer: Keep a consistent message to customers
that allows them to cut through the clutter
◉ Coordinated IMC. Answer: Coordinate/Manage promotional
efforts to be logically connected
◉ Complementary IMC. Answer: Synchronized to create a greater
overall campaign. Each promotion message builds on another.
◉ Continuity IMC. Answer: Use more precisely targeted promotional
tools over time. Have the same message over time.
◉ The two general promotion strategies. Answer: Push Policy, Pull
Policy
◉ Push Policy. Answer: Business to Business (B2B), Promotes a
product to only the next institution down the marketing channel.
Producer to wholesaler, wholesaler to retailers, retailers to
consumers.
◉ Pull Policy. Answer: Promoting a product directly to consumers to
develop strong demand. Companies target consumers.
, ◉ Communication Process. Answer: Describes the exchange of
information between two or more people.
◉ Messages are sent through.... Answer: Channels
◉ Communication Channels include. Answer: Letters, email, in
person
◉ 7 Elements of Communication Process. Answer: Source, Encoding
Information, Message Development, Communications Channel,
Decoding the Message, Receiver, Feedback.
◉ Noise. Answer: Constantly trying to interrupt the communication
process in some way
◉ The Source. Answer: The person or organization that has
information to share.
◉ Q Score. Answer: Measure of FAMILIARITY and LIKING.
Familiarity - % who have heard of him/her. Liking - % that list the
person is a favorite.
