MAR 3023 FSU BRADY FINAL EXAM 2026
EXAM PREP SCRIPT FULL QUESTION SET
APPROVED
◉ What is Dr. Brady definition of marketing? Answer: the answer to
WHY you buy a product
◉ Does the marketing function drive revenues? Answer: yes
◉ What are the 3 goals of marketers? Answer: 1. Identify unmet
needs and develop a product or service
2. Price them at a level that maximizes profit
3. Distribute them to where consumers are
◉ When is there little need to spend on advertising? Answer: When
marketers get the product, price, and distribution correct.
◉ What is a myth about marketing? Answer: Marketing is just
promotion and advertising. This has been caused by "marketers"
that aren't really doing marketing. Such as guerrilla marketing
◉ True or False: Most problems are misdiagnosed as marketing
problem when its actually a core product issue. Answer: true
,◉ What are the 3 reasons advertisements are important Answer: 1.
time/ reality
2. its powerful
3. works well
◉ How is time important regarding advertisements? Answer:
Competitor products come out quickly after new products, and often
times solve errors of the original product.
Ex- Yeti and Ozark; iPhone and Android
◉ True or False: With a great enough product, you will not need to
advertise. Answer: False
◉ how do companies retaliate to competitors? Answer: Great
companies release products to prevent competition from targeting
weakness.
Ex- Spanx introduced low cost model
◉ How are brands a powerful aspect of advertisin? Answer: Brands
convince people that their product is better, even if it truly isn't.
Ex- Bayer Aspirin costs far more than Generic aspirin, yet it's the
same chemical formula; Coke does poorly in taste tests yet the
branding makes it sell
, ◉ How do brands work well? Answer: Brands make consumers lives
easier, by making purchasing decisions easier. You don't have to
think hard about whether to buy Charmin toilet paper, or off brand
toilet paper.
◉ What are the four P's Answer: Products
Pricing
Placement
Promotion
◉ True or False: Some products are the same product just branded
differently. Answer: True
◉ What are the historical eras of marketing? Answer: Simple trade
Era (pre 1860s)
Production era (pre 1920s)
Sales Era (1920s)
Marketing era (1940-1990s)
Relationship Marketing (90-2010s)
Societal Marketing (60s-present)
◉ what was the simple trade era Answer: -pre 1860s
EXAM PREP SCRIPT FULL QUESTION SET
APPROVED
◉ What is Dr. Brady definition of marketing? Answer: the answer to
WHY you buy a product
◉ Does the marketing function drive revenues? Answer: yes
◉ What are the 3 goals of marketers? Answer: 1. Identify unmet
needs and develop a product or service
2. Price them at a level that maximizes profit
3. Distribute them to where consumers are
◉ When is there little need to spend on advertising? Answer: When
marketers get the product, price, and distribution correct.
◉ What is a myth about marketing? Answer: Marketing is just
promotion and advertising. This has been caused by "marketers"
that aren't really doing marketing. Such as guerrilla marketing
◉ True or False: Most problems are misdiagnosed as marketing
problem when its actually a core product issue. Answer: true
,◉ What are the 3 reasons advertisements are important Answer: 1.
time/ reality
2. its powerful
3. works well
◉ How is time important regarding advertisements? Answer:
Competitor products come out quickly after new products, and often
times solve errors of the original product.
Ex- Yeti and Ozark; iPhone and Android
◉ True or False: With a great enough product, you will not need to
advertise. Answer: False
◉ how do companies retaliate to competitors? Answer: Great
companies release products to prevent competition from targeting
weakness.
Ex- Spanx introduced low cost model
◉ How are brands a powerful aspect of advertisin? Answer: Brands
convince people that their product is better, even if it truly isn't.
Ex- Bayer Aspirin costs far more than Generic aspirin, yet it's the
same chemical formula; Coke does poorly in taste tests yet the
branding makes it sell
, ◉ How do brands work well? Answer: Brands make consumers lives
easier, by making purchasing decisions easier. You don't have to
think hard about whether to buy Charmin toilet paper, or off brand
toilet paper.
◉ What are the four P's Answer: Products
Pricing
Placement
Promotion
◉ True or False: Some products are the same product just branded
differently. Answer: True
◉ What are the historical eras of marketing? Answer: Simple trade
Era (pre 1860s)
Production era (pre 1920s)
Sales Era (1920s)
Marketing era (1940-1990s)
Relationship Marketing (90-2010s)
Societal Marketing (60s-present)
◉ what was the simple trade era Answer: -pre 1860s
