MAR 3023 FSU BRADY FINAL EXAM 2026 FINAL
PAPER SOLVED ITEMS ACCURATE MARKING
◉ Proctor and Gamble. Answer: #1 advertiser (due to tons of
brands)
◉ promotion mix. Answer: advertising, personal selling, public
relations, and sales promotions
◉ advertising. Answer: paid non-personal communication about an
organization to target audience via mass media
◉ personal selling. Answer: paid personal communication that seeks
to inform customers and persuade the, to purchase products in an
exchange situation
◉ public relations. Answer: broad set of communication efforts used
to create and maintain favorable relationships with customers
◉ sales promotion. Answer: activity or material that acts as a direct
inducement offering added value or incentive
- free samples, games, rebates, coupons, giveaways
,◉ integrated communication mix (ICM). Answer: same message
across all media channels; coordination of promotion and marketing
efforts from maximum impact
◉ goals of ICM. Answer: to present a consistent, coordinated,
complementary, and continual brand message
◉ coordinated. Answer: manage promotional efforts to be logically
connected
◉ complementary. Answer: all media platform messages are
synchronized to create an overall greater campaign
◉ continuity. Answer: use more precisely targeted promotional tools
over time
◉ general promotional strategies. Answer: push or pull
◉ push policy. Answer: promotional strategy; B2B; promote a
product only to the next institution down the marketing channel via
trade shows and personal selling
◉ push policy. Answer: producer to wholesaler, wholesaler to
retailer, retailer to consumer
, ◉ push money. Answer: "spiffs"; extra commission paid to
employees to push a product
- nike sneaker consultant selling socks
◉ pull policy. Answer: promotional strategy; promoting a product
directly to consumers to develop strong demand that will drag the
product through the marketing channel
- children's toys
- ford Australia
◉ communication process. Answer: describes exchange of
information between two or more people through channels
◉ communication process. Answer: - source
- encode
- message developed
- communication channel
- decode message
- receiver
- feedback
PAPER SOLVED ITEMS ACCURATE MARKING
◉ Proctor and Gamble. Answer: #1 advertiser (due to tons of
brands)
◉ promotion mix. Answer: advertising, personal selling, public
relations, and sales promotions
◉ advertising. Answer: paid non-personal communication about an
organization to target audience via mass media
◉ personal selling. Answer: paid personal communication that seeks
to inform customers and persuade the, to purchase products in an
exchange situation
◉ public relations. Answer: broad set of communication efforts used
to create and maintain favorable relationships with customers
◉ sales promotion. Answer: activity or material that acts as a direct
inducement offering added value or incentive
- free samples, games, rebates, coupons, giveaways
,◉ integrated communication mix (ICM). Answer: same message
across all media channels; coordination of promotion and marketing
efforts from maximum impact
◉ goals of ICM. Answer: to present a consistent, coordinated,
complementary, and continual brand message
◉ coordinated. Answer: manage promotional efforts to be logically
connected
◉ complementary. Answer: all media platform messages are
synchronized to create an overall greater campaign
◉ continuity. Answer: use more precisely targeted promotional tools
over time
◉ general promotional strategies. Answer: push or pull
◉ push policy. Answer: promotional strategy; B2B; promote a
product only to the next institution down the marketing channel via
trade shows and personal selling
◉ push policy. Answer: producer to wholesaler, wholesaler to
retailer, retailer to consumer
, ◉ push money. Answer: "spiffs"; extra commission paid to
employees to push a product
- nike sneaker consultant selling socks
◉ pull policy. Answer: promotional strategy; promoting a product
directly to consumers to develop strong demand that will drag the
product through the marketing channel
- children's toys
- ford Australia
◉ communication process. Answer: describes exchange of
information between two or more people through channels
◉ communication process. Answer: - source
- encode
- message developed
- communication channel
- decode message
- receiver
- feedback
