,Final Report Lily Hotel & Restaurant Business analysis, Strategy and Results Year 0 – Year 3
Content
Management team ....................................................................................................................... 7
1 Business analysis & Strategy Plan General manager ............................................................... 8
1.1 General business analysis General manager Year 0 ................................................................... 8
1.1.1 Strategy General management Year 0 ........................................................................... 8
1.1.2 Results KPIs Year 0 ......................................................................................................... 10
1.1.3 SWOT current [General management] situation .......................................................... 12
1.2 Strategy Plan General Management Year 1 ............................................................................. 12
1.2.1 General management Strategy Year 1 .......................................................................... 12
1.2.2 Targets [Department] KPIs Year 1 ................................................................................ 13
1.2.3 Planning of general management decisions Year 1 ..................................................... 15
2 Evaluation Year 1 General manager ..................................................................................... 18
2.1 Description Choices Year 1 and employed strategy ................................................................. 18
2.1.1 Strategy, planning and choices...................................................................................... 18
2.1.2 Problems and solutions ................................................................................................. 18
2.2 Results KPIs Year 1.................................................................................................................... 18
2.2.1 Development KPIs General manager during Year 1 ...................................................... 18
2.2.2 Comparison set targets and resulting KPIs end of Year 1 ............................................. 18
2.3 Conclusions Year 1 ................................................................................................................... 18
2.3.1 Evaluation of the implemented strategy....................................................................... 18
2.3.2 Improvements of the strategy for Year 2 and 3 ............................................................ 18
3 Results General manager Year 0 – Year 3 ............................................................................. 19
3.1 Summary results General manager Year 0 – Year 3 ................................................................. 19
3.1.1 Qualitative results ......................................................................................................... 19
3.1.2 Results KPIs .................................................................................................................... 19
3.1.3 Explanation developments results ................................................................................ 19
3.2 Evaluation General manager strategy ...................................................................................... 19
3.2.1 Strengths and weakness in the applied General manager strategy.............................. 19
3.2.2 General conclusions results General manager .............................................................. 19
3.2.3 Advise KPIs and strategy to the General manager Year 4 ............................................. 19
4 Business analysis & Strategy Plan Marketing........................................................................ 20
4.1 Internal Rooms Division analysis Year 0 ................................................................................... 20
4.1.1 Strategy Marketing Year 0 ............................................................................................. 20
4.1.2 Results KPIs Year 0 ......................................................................................................... 20
4.1.3 SWOT current Marketing situation ............................................................................... 22
4.2 Strategy Plan [Department] Year 1 .......................................................................................... 23
4.2.1 Marketing Strategy Year 1 ............................................................................................. 23
4.2.2 Targets Marketing KPIs Year 1 ....................................................................................... 25
4.2.3 Planning of Marketing decisions Year 1 ........................................................................ 26
5 Evaluation Year 1 Marketing ............................................................................................... 30
5.1 Description Choices Year 1 and employed strategy ................................................................. 30
5.1.1 Strategy, planning and choices...................................................................................... 30
5.1.2 Problems and solutions ................................................................................................. 30
5.2 Results KPIs Year 1.................................................................................................................... 30
5.2.1 Development KPIs Marketing during Year 1 ................................................................. 30
5.2.2 Comparison set targets and resulting KPIs end of Year 1 ............................................. 30
5.3 Conclusions Year 1 ................................................................................................................... 30
5.3.1 Evaluation of the implemented strategy....................................................................... 30
5.3.2 Improvements of the strategy for Year 2 and 3 ............................................................ 30
6 Results Marketing Year 0 – Year 3........................................................................................ 31
6.1 Summary results Marketing Year 0 – Year 3 ............................................................................ 31
2 9-3-2021
,Final Report Lily Hotel & Restaurant Business analysis, Strategy and Results Year 0 – Year 3
6.1.1 Qualitative results ......................................................................................................... 31
6.1.2 Results KPIs .................................................................................................................... 31
6.1.3 Explanation developments results ................................................................................ 31
6.2 Evaluation Marketing strategy ................................................................................................. 31
6.2.1 Strengths and weakness in the applied Marketing strategy ......................................... 31
6.2.2 General conclusions results Rooms Division ................................................................. 31
6.2.3 Advise KPIs and strategy to the Marketing manager Year 4 ......................................... 31
7 Business analysis & Strategy Plan Financial management ..................................................... 32
7.1 Financial management analysis Year 0 .................................................................................... 32
7.1.1 Strategy Financial Management Year 0......................................................................... 32
7.1.2 Results KPIs Year 0 ......................................................................................................... 33
7.1.3 SWOT current financial mangement situation .............................................................. 34
7.2 Strategy Plan financial mangement Year 1 .............................................................................. 35
7.2.1 Financial management Strategy Year 1 ......................................................................... 35
7.2.2 Targets financial mangement KPIs Year 1 .................................................................... 36
7.2.3 Planning of financial management decisions Year 1 .................................................... 37
8 Evaluation Year 1 Financial management ............................................................................. 38
8.1 Description Choices Year 1 and employed strategy ................................................................. 38
8.1.1 Strategy, planning and choices...................................................................................... 38
8.1.2 Problems and solutions ................................................................................................. 38
8.2 Results KPIs Year 1.................................................................................................................... 38
8.2.1 Development KPIs Financial management during Year 1 ............................................. 38
8.2.2 Comparison set targets and resulting KPIs end of Year 1 ............................................. 38
8.3 Conclusions Year 1 ................................................................................................................... 38
8.3.1 Evaluation of the implemented strategy....................................................................... 38
8.3.2 Improvements of the strategy for Year 2 and 3 ............................................................ 38
9 Results Financial management Year 0 – Year 3 ..................................................................... 39
9.1 Summary results Financial management Year 0 – Year 3 ........................................................ 39
9.1.1 Qualitative results ......................................................................................................... 39
9.1.2 Results KPIs .................................................................................................................... 39
9.1.3 Explanation developments results ................................................................................ 39
9.2 Evaluation Financial management strategy ............................................................................. 39
9.2.1 Strengths and weakness in the applied Financial management strategy ..................... 39
9.2.2 General conclusions results Rooms Division ................................................................. 39
9.2.3 Advise KPIs and strategy to the Financial manager Year 4 ........................................... 39
10 Business analysis & Strategy Plan Rooms Division Management ........................................... 40
10.1 Internal Rooms Division analysis Year 0 .............................................................................. 40
10.1.1 Strategy Rooms Division Management Year 0 .............................................................. 40
10.1.2 Results KPIs Year 0 ......................................................................................................... 40
10.1.3 SWOT current Rooms Division Management situation................................................. 41
10.2 Strategy Plan Rooms Division Management Year 1 ............................................................. 42
10.2.1 Rooms Division Management Strategy Year 1 .............................................................. 42
10.2.2 Targets Rooms Division Management KPIs Year 1 ........................................................ 43
10.2.3 Planning of Rooms Division Management decisions Year 1.......................................... 46
11 Evaluation Year 1 Rooms Division Management................................................................... 48
11.1 Description Choices Year 1 and employed strategy ............................................................ 48
11.1.1 Strategy, planning and choices...................................................................................... 48
11.1.2 Problems and solutions ................................................................................................. 48
11.2 Results KPIs Year 1 ............................................................................................................... 48
11.2.1 Development KPIs Rooms Division Management during Year 1 ................................... 48
11.2.2 Comparison set targets and resulting KPIs end of Year 1 ............................................. 48
11.3 Conclusions Year 1 ............................................................................................................... 48
3 9-3-2021
, Final Report Lily Hotel & Restaurant Business analysis, Strategy and Results Year 0 – Year 3
11.3.1 Evaluation of the implemented strategy....................................................................... 48
11.3.2 Improvements of the strategy for Year 2 and 3 ............................................................ 48
12 Results Rooms Division Management Year 0 – Year 3........................................................... 49
12.1 Summary results Rooms Division Management Year 0 – Year 3 ......................................... 49
12.1.1 Qualitative results ......................................................................................................... 49
12.1.2 Results KPIs .................................................................................................................... 49
12.1.3 Explanation developments results ................................................................................ 49
12.2 Evaluation Rooms Division Management strategy .............................................................. 49
12.2.1 Strengths and weakness in the applied Rooms Division Management strategy .......... 49
12.2.2 General conclusions results Rooms Division ................................................................. 49
12.2.3 Advise KPIs and strategy to the Rooms Division manager Year 4 ................................. 49
13 Business analysis & Strategy Plan Revenue management ..................................................... 50
13.1 Revenue management analysis Year 0 ................................................................................ 50
13.1.1 Strategy Revenue management Year 0 ......................................................................... 50
13.1.2 Results KPIs Year 0 ......................................................................................................... 51
13.1.3 SWOT current Revenue management situation ........................................................... 52
13.2 Strategy Plan Revenue management Year 1........................................................................ 53
13.2.1 Revenue management Strategy Year 1 ......................................................................... 53
13.2.2 Targets [Revenue management] KPIs Year 1 ............................................................... 54
13.2.3 Planning of Revenue management decisions Year 1.................................................... 56
14 Evaluation Year 1 Revenue management ............................................................................. 64
14.1 Description Choices Year 1 and employed strategy ............................................................ 64
14.1.1 Strategy, planning and choices...................................................................................... 64
14.1.2 Problems and solutions ................................................................................................. 64
14.2 Results KPIs Year 1 ............................................................................................................... 64
14.2.1 Development KPIs Revenue management during Year 1.............................................. 64
14.2.2 Comparison set targets and resulting KPIs end of Year 1 ............................................. 64
14.3 Conclusions Year 1 ............................................................................................................... 64
14.3.1 Evaluation of the implemented strategy....................................................................... 64
14.3.2 Improvements of the strategy for Year 2 and 3 ............................................................ 64
15 Results Revenue management Year 0 – Year 3 ..................................................................... 65
15.1 Summary results Revenue management Year 0 – Year 3 .................................................... 65
15.1.1 Qualitative results ......................................................................................................... 65
15.1.2 Results KPIs .................................................................................................................... 65
15.1.3 Explanation developments results ................................................................................ 65
15.2 Evaluation Revenue management strategy ......................................................................... 65
15.2.1 Strengths and weakness in the applied Revenue management strategy ..................... 65
15.2.2 General conclusions results Rooms Division ................................................................. 65
15.2.3 Advise KPIs and strategy to the Revenue manager Year 4............................................ 65
16 Business analysis & Strategy Plan Food & Beverage ............................................................. 66
16.1 Internal Food & Beverage analysis Year 0 ........................................................................... 66
16.1.1 Strategy Food & Beverage Year 0 .................................................................................. 66
16.1.2 Results KPIs Year 0 ......................................................................................................... 66
16.1.3 SWOT current Food & Beverage situation .................................................................... 68
16.2 Strategy Plan Food & Beverage Year 1 ................................................................................ 69
16.2.1 Food & Beverage Strategy Year 1 .................................................................................. 69
16.2.2 Targets F&B KPIs Year 1 ................................................................................................. 69
16.2.3 Planning of [Department] decisions Year 1 .................................................................. 71
17 Evaluation Year 1 Food & Beverage ..................................................................................... 72
17.1 Description Choices Year 1 and employed strategy ............................................................ 72
17.1.1 Strategy, planning and choices...................................................................................... 72
17.1.2 Problems and solutions ................................................................................................. 72
4 9-3-2021
Content
Management team ....................................................................................................................... 7
1 Business analysis & Strategy Plan General manager ............................................................... 8
1.1 General business analysis General manager Year 0 ................................................................... 8
1.1.1 Strategy General management Year 0 ........................................................................... 8
1.1.2 Results KPIs Year 0 ......................................................................................................... 10
1.1.3 SWOT current [General management] situation .......................................................... 12
1.2 Strategy Plan General Management Year 1 ............................................................................. 12
1.2.1 General management Strategy Year 1 .......................................................................... 12
1.2.2 Targets [Department] KPIs Year 1 ................................................................................ 13
1.2.3 Planning of general management decisions Year 1 ..................................................... 15
2 Evaluation Year 1 General manager ..................................................................................... 18
2.1 Description Choices Year 1 and employed strategy ................................................................. 18
2.1.1 Strategy, planning and choices...................................................................................... 18
2.1.2 Problems and solutions ................................................................................................. 18
2.2 Results KPIs Year 1.................................................................................................................... 18
2.2.1 Development KPIs General manager during Year 1 ...................................................... 18
2.2.2 Comparison set targets and resulting KPIs end of Year 1 ............................................. 18
2.3 Conclusions Year 1 ................................................................................................................... 18
2.3.1 Evaluation of the implemented strategy....................................................................... 18
2.3.2 Improvements of the strategy for Year 2 and 3 ............................................................ 18
3 Results General manager Year 0 – Year 3 ............................................................................. 19
3.1 Summary results General manager Year 0 – Year 3 ................................................................. 19
3.1.1 Qualitative results ......................................................................................................... 19
3.1.2 Results KPIs .................................................................................................................... 19
3.1.3 Explanation developments results ................................................................................ 19
3.2 Evaluation General manager strategy ...................................................................................... 19
3.2.1 Strengths and weakness in the applied General manager strategy.............................. 19
3.2.2 General conclusions results General manager .............................................................. 19
3.2.3 Advise KPIs and strategy to the General manager Year 4 ............................................. 19
4 Business analysis & Strategy Plan Marketing........................................................................ 20
4.1 Internal Rooms Division analysis Year 0 ................................................................................... 20
4.1.1 Strategy Marketing Year 0 ............................................................................................. 20
4.1.2 Results KPIs Year 0 ......................................................................................................... 20
4.1.3 SWOT current Marketing situation ............................................................................... 22
4.2 Strategy Plan [Department] Year 1 .......................................................................................... 23
4.2.1 Marketing Strategy Year 1 ............................................................................................. 23
4.2.2 Targets Marketing KPIs Year 1 ....................................................................................... 25
4.2.3 Planning of Marketing decisions Year 1 ........................................................................ 26
5 Evaluation Year 1 Marketing ............................................................................................... 30
5.1 Description Choices Year 1 and employed strategy ................................................................. 30
5.1.1 Strategy, planning and choices...................................................................................... 30
5.1.2 Problems and solutions ................................................................................................. 30
5.2 Results KPIs Year 1.................................................................................................................... 30
5.2.1 Development KPIs Marketing during Year 1 ................................................................. 30
5.2.2 Comparison set targets and resulting KPIs end of Year 1 ............................................. 30
5.3 Conclusions Year 1 ................................................................................................................... 30
5.3.1 Evaluation of the implemented strategy....................................................................... 30
5.3.2 Improvements of the strategy for Year 2 and 3 ............................................................ 30
6 Results Marketing Year 0 – Year 3........................................................................................ 31
6.1 Summary results Marketing Year 0 – Year 3 ............................................................................ 31
2 9-3-2021
,Final Report Lily Hotel & Restaurant Business analysis, Strategy and Results Year 0 – Year 3
6.1.1 Qualitative results ......................................................................................................... 31
6.1.2 Results KPIs .................................................................................................................... 31
6.1.3 Explanation developments results ................................................................................ 31
6.2 Evaluation Marketing strategy ................................................................................................. 31
6.2.1 Strengths and weakness in the applied Marketing strategy ......................................... 31
6.2.2 General conclusions results Rooms Division ................................................................. 31
6.2.3 Advise KPIs and strategy to the Marketing manager Year 4 ......................................... 31
7 Business analysis & Strategy Plan Financial management ..................................................... 32
7.1 Financial management analysis Year 0 .................................................................................... 32
7.1.1 Strategy Financial Management Year 0......................................................................... 32
7.1.2 Results KPIs Year 0 ......................................................................................................... 33
7.1.3 SWOT current financial mangement situation .............................................................. 34
7.2 Strategy Plan financial mangement Year 1 .............................................................................. 35
7.2.1 Financial management Strategy Year 1 ......................................................................... 35
7.2.2 Targets financial mangement KPIs Year 1 .................................................................... 36
7.2.3 Planning of financial management decisions Year 1 .................................................... 37
8 Evaluation Year 1 Financial management ............................................................................. 38
8.1 Description Choices Year 1 and employed strategy ................................................................. 38
8.1.1 Strategy, planning and choices...................................................................................... 38
8.1.2 Problems and solutions ................................................................................................. 38
8.2 Results KPIs Year 1.................................................................................................................... 38
8.2.1 Development KPIs Financial management during Year 1 ............................................. 38
8.2.2 Comparison set targets and resulting KPIs end of Year 1 ............................................. 38
8.3 Conclusions Year 1 ................................................................................................................... 38
8.3.1 Evaluation of the implemented strategy....................................................................... 38
8.3.2 Improvements of the strategy for Year 2 and 3 ............................................................ 38
9 Results Financial management Year 0 – Year 3 ..................................................................... 39
9.1 Summary results Financial management Year 0 – Year 3 ........................................................ 39
9.1.1 Qualitative results ......................................................................................................... 39
9.1.2 Results KPIs .................................................................................................................... 39
9.1.3 Explanation developments results ................................................................................ 39
9.2 Evaluation Financial management strategy ............................................................................. 39
9.2.1 Strengths and weakness in the applied Financial management strategy ..................... 39
9.2.2 General conclusions results Rooms Division ................................................................. 39
9.2.3 Advise KPIs and strategy to the Financial manager Year 4 ........................................... 39
10 Business analysis & Strategy Plan Rooms Division Management ........................................... 40
10.1 Internal Rooms Division analysis Year 0 .............................................................................. 40
10.1.1 Strategy Rooms Division Management Year 0 .............................................................. 40
10.1.2 Results KPIs Year 0 ......................................................................................................... 40
10.1.3 SWOT current Rooms Division Management situation................................................. 41
10.2 Strategy Plan Rooms Division Management Year 1 ............................................................. 42
10.2.1 Rooms Division Management Strategy Year 1 .............................................................. 42
10.2.2 Targets Rooms Division Management KPIs Year 1 ........................................................ 43
10.2.3 Planning of Rooms Division Management decisions Year 1.......................................... 46
11 Evaluation Year 1 Rooms Division Management................................................................... 48
11.1 Description Choices Year 1 and employed strategy ............................................................ 48
11.1.1 Strategy, planning and choices...................................................................................... 48
11.1.2 Problems and solutions ................................................................................................. 48
11.2 Results KPIs Year 1 ............................................................................................................... 48
11.2.1 Development KPIs Rooms Division Management during Year 1 ................................... 48
11.2.2 Comparison set targets and resulting KPIs end of Year 1 ............................................. 48
11.3 Conclusions Year 1 ............................................................................................................... 48
3 9-3-2021
, Final Report Lily Hotel & Restaurant Business analysis, Strategy and Results Year 0 – Year 3
11.3.1 Evaluation of the implemented strategy....................................................................... 48
11.3.2 Improvements of the strategy for Year 2 and 3 ............................................................ 48
12 Results Rooms Division Management Year 0 – Year 3........................................................... 49
12.1 Summary results Rooms Division Management Year 0 – Year 3 ......................................... 49
12.1.1 Qualitative results ......................................................................................................... 49
12.1.2 Results KPIs .................................................................................................................... 49
12.1.3 Explanation developments results ................................................................................ 49
12.2 Evaluation Rooms Division Management strategy .............................................................. 49
12.2.1 Strengths and weakness in the applied Rooms Division Management strategy .......... 49
12.2.2 General conclusions results Rooms Division ................................................................. 49
12.2.3 Advise KPIs and strategy to the Rooms Division manager Year 4 ................................. 49
13 Business analysis & Strategy Plan Revenue management ..................................................... 50
13.1 Revenue management analysis Year 0 ................................................................................ 50
13.1.1 Strategy Revenue management Year 0 ......................................................................... 50
13.1.2 Results KPIs Year 0 ......................................................................................................... 51
13.1.3 SWOT current Revenue management situation ........................................................... 52
13.2 Strategy Plan Revenue management Year 1........................................................................ 53
13.2.1 Revenue management Strategy Year 1 ......................................................................... 53
13.2.2 Targets [Revenue management] KPIs Year 1 ............................................................... 54
13.2.3 Planning of Revenue management decisions Year 1.................................................... 56
14 Evaluation Year 1 Revenue management ............................................................................. 64
14.1 Description Choices Year 1 and employed strategy ............................................................ 64
14.1.1 Strategy, planning and choices...................................................................................... 64
14.1.2 Problems and solutions ................................................................................................. 64
14.2 Results KPIs Year 1 ............................................................................................................... 64
14.2.1 Development KPIs Revenue management during Year 1.............................................. 64
14.2.2 Comparison set targets and resulting KPIs end of Year 1 ............................................. 64
14.3 Conclusions Year 1 ............................................................................................................... 64
14.3.1 Evaluation of the implemented strategy....................................................................... 64
14.3.2 Improvements of the strategy for Year 2 and 3 ............................................................ 64
15 Results Revenue management Year 0 – Year 3 ..................................................................... 65
15.1 Summary results Revenue management Year 0 – Year 3 .................................................... 65
15.1.1 Qualitative results ......................................................................................................... 65
15.1.2 Results KPIs .................................................................................................................... 65
15.1.3 Explanation developments results ................................................................................ 65
15.2 Evaluation Revenue management strategy ......................................................................... 65
15.2.1 Strengths and weakness in the applied Revenue management strategy ..................... 65
15.2.2 General conclusions results Rooms Division ................................................................. 65
15.2.3 Advise KPIs and strategy to the Revenue manager Year 4............................................ 65
16 Business analysis & Strategy Plan Food & Beverage ............................................................. 66
16.1 Internal Food & Beverage analysis Year 0 ........................................................................... 66
16.1.1 Strategy Food & Beverage Year 0 .................................................................................. 66
16.1.2 Results KPIs Year 0 ......................................................................................................... 66
16.1.3 SWOT current Food & Beverage situation .................................................................... 68
16.2 Strategy Plan Food & Beverage Year 1 ................................................................................ 69
16.2.1 Food & Beverage Strategy Year 1 .................................................................................. 69
16.2.2 Targets F&B KPIs Year 1 ................................................................................................. 69
16.2.3 Planning of [Department] decisions Year 1 .................................................................. 71
17 Evaluation Year 1 Food & Beverage ..................................................................................... 72
17.1 Description Choices Year 1 and employed strategy ............................................................ 72
17.1.1 Strategy, planning and choices...................................................................................... 72
17.1.2 Problems and solutions ................................................................................................. 72
4 9-3-2021
