RETAILING MANAGEMENT FINAL PAPER 2026
COMPLETE QUESTIONS AND DETAILED
ANSWERS GRADED A+
◉ 1. When you have understood the micro- / macro environment it is
time to formulating and implementing a retail strategy. What should it
include? Answer: 1. The target market, or markets toward which retailer
will direct its efforts.
2. The nature of the merchandise and services the retailer will offer to
satisfy needs of the target market.
3. How the retailer will develop unique assets that enable it to achieve
long term advantage over its competitors.
◉ 1. Which are "only the tip of the iceberg"? Explain what this means.
Answer: Sale associate, retail employees and cashiers collecting.
Behind the stores, websites and cashiers are an army of managers,
responsible for making sure that products and services are available
when, how and were.
◉ 1. What does it mean with B-to-C? And what do they need to
understand? Answer: Brand managers in B-to-C (business-to-consumer)
,companies need to understand how retailers operate and make money, so
that they can encourage retailers to offer and promote their products.
◉ 1. What is the meaning of "identify retailing activities"? Answer:
Retailing is the set of business activities that adds value to products and
services sold to consumers for their personal or family use. Retailing
also involves the sale of services like a haircut or home-delivered pizza.
◉ 1. What is a "nonstore retailer"? Answer: No physical store.
E.g. When you order a T-shirt on your phone or buying cosmetics from
an Avon salesperson. (Blocket, tradera)
◉ 1. What role has a retailer in a supply chain? Answer: Retailers are a
key component in a supply chain that links manufacturers to consumers.
Retailers add more value to the products than the manufacturers or
wholesalers.
◉ 1. Explain what The value-creating activities? Answer: The value-
creatin activities undertaken by retailers include:
1. Providing an assortment of products and services.
2. Breaking bulk
3. Holding inventory
4. Providing services.
,◉ 1. Explain "Breaking bulk". Answer: In order to reduce transport
costs, wholesalers and manufacturers do not often pack with cartons to
the products. This benefits both the manufacturer and the customers. It
allows manufacturers to efficiently make and ship merchandise in large
quantities at one time and that lets the consumer to purchase
merchandise in smaller, more useful quantities.
◉ 1. Explain "Holding inventory" and what it means for the consumers.
Answer: It is a major "value-providing activity". Its a system so that the
products will be available when the consumer wants it.
It means that the consumer can keep a smaller inventory of products at
home, since they know that the store has it if needed.
◉ 1. Explain what "providing services" means. Answer: It is meant that
services are offered to facilitate the purchase.
E.g. offer credit, staff in the store that can help the consumer or a chat on
a website.
◉ 1. End the sentence: Some large retailers, like Costco, functions as..
Answer: . both retailers and wholesalers. Because they sell their
products to both individuals and to workplaces such as restaurants.
, ◉ 1. What means with "Vertical integration"? Answer: It means that the
firm performs more than one activity. That occurs when a retailer
engages in wholesaling activities by operating its own distribution center
to supply its store.
◉ 1. When does "Backward integration" arise? Answer: It arises when a
retailer performs some wholesaling and manufacturing activities, such as
operating warehouses.
◉ 1. When does "Forward integration" occurs? Answer: It occurs when
a manufacturer undertakes retailing and wholesaling activities, such as
apple operating its own retail stores.
◉ 1. What is "Retail density"? Answer: Retail stores per person.
◉ 1. What is the full name of CSR and what does it mean? Answer:
Corporate social responsibility (CSR) = involves an organization
voluntary engaging in business practices that meet or exceed the ethical
and legal expectations of its stakeholders (the employees, customers,
community and society in general.
◉ 1. What is an "LEED-certified store"? Answer: It is a store working
on the leadership in energy and environmental design certification is
based on assessment of the stores impact on human and environmental
health. Ex. water saving, material selection
COMPLETE QUESTIONS AND DETAILED
ANSWERS GRADED A+
◉ 1. When you have understood the micro- / macro environment it is
time to formulating and implementing a retail strategy. What should it
include? Answer: 1. The target market, or markets toward which retailer
will direct its efforts.
2. The nature of the merchandise and services the retailer will offer to
satisfy needs of the target market.
3. How the retailer will develop unique assets that enable it to achieve
long term advantage over its competitors.
◉ 1. Which are "only the tip of the iceberg"? Explain what this means.
Answer: Sale associate, retail employees and cashiers collecting.
Behind the stores, websites and cashiers are an army of managers,
responsible for making sure that products and services are available
when, how and were.
◉ 1. What does it mean with B-to-C? And what do they need to
understand? Answer: Brand managers in B-to-C (business-to-consumer)
,companies need to understand how retailers operate and make money, so
that they can encourage retailers to offer and promote their products.
◉ 1. What is the meaning of "identify retailing activities"? Answer:
Retailing is the set of business activities that adds value to products and
services sold to consumers for their personal or family use. Retailing
also involves the sale of services like a haircut or home-delivered pizza.
◉ 1. What is a "nonstore retailer"? Answer: No physical store.
E.g. When you order a T-shirt on your phone or buying cosmetics from
an Avon salesperson. (Blocket, tradera)
◉ 1. What role has a retailer in a supply chain? Answer: Retailers are a
key component in a supply chain that links manufacturers to consumers.
Retailers add more value to the products than the manufacturers or
wholesalers.
◉ 1. Explain what The value-creating activities? Answer: The value-
creatin activities undertaken by retailers include:
1. Providing an assortment of products and services.
2. Breaking bulk
3. Holding inventory
4. Providing services.
,◉ 1. Explain "Breaking bulk". Answer: In order to reduce transport
costs, wholesalers and manufacturers do not often pack with cartons to
the products. This benefits both the manufacturer and the customers. It
allows manufacturers to efficiently make and ship merchandise in large
quantities at one time and that lets the consumer to purchase
merchandise in smaller, more useful quantities.
◉ 1. Explain "Holding inventory" and what it means for the consumers.
Answer: It is a major "value-providing activity". Its a system so that the
products will be available when the consumer wants it.
It means that the consumer can keep a smaller inventory of products at
home, since they know that the store has it if needed.
◉ 1. Explain what "providing services" means. Answer: It is meant that
services are offered to facilitate the purchase.
E.g. offer credit, staff in the store that can help the consumer or a chat on
a website.
◉ 1. End the sentence: Some large retailers, like Costco, functions as..
Answer: . both retailers and wholesalers. Because they sell their
products to both individuals and to workplaces such as restaurants.
, ◉ 1. What means with "Vertical integration"? Answer: It means that the
firm performs more than one activity. That occurs when a retailer
engages in wholesaling activities by operating its own distribution center
to supply its store.
◉ 1. When does "Backward integration" arise? Answer: It arises when a
retailer performs some wholesaling and manufacturing activities, such as
operating warehouses.
◉ 1. When does "Forward integration" occurs? Answer: It occurs when
a manufacturer undertakes retailing and wholesaling activities, such as
apple operating its own retail stores.
◉ 1. What is "Retail density"? Answer: Retail stores per person.
◉ 1. What is the full name of CSR and what does it mean? Answer:
Corporate social responsibility (CSR) = involves an organization
voluntary engaging in business practices that meet or exceed the ethical
and legal expectations of its stakeholders (the employees, customers,
community and society in general.
◉ 1. What is an "LEED-certified store"? Answer: It is a store working
on the leadership in energy and environmental design certification is
based on assessment of the stores impact on human and environmental
health. Ex. water saving, material selection
