IS 301 FINAL REED UNR QUESTIONS & ANSWERS
8 features of the internet as a commercial medium - Answers -1. ubiquity
2. global research
3. universal standards
4. richness
5. interactivity
6. information density
7. personalization
8. social tech
ubiquity - Answers -tech available anytime anywhere
global reach - Answers -tech reaches across national boundaries
effect of ubiquity - Answers -makes marketplace marketspace
effect of global reach - Answers --Commerce enabled across cultural and national
boundaries seamlessly and without modification.
-Marketspace includes, potentially, billions of consumers and millions of businesses
worldwide.
universal standards - Answers -one set of tech standards
universal standards effect - Answers -diff types of computers easily communicate.
lower market entry and consumers search costs.
Richness - Answers -supports video audi and text
effect of richness - Answers -possible to deliver rich messages simultaneously with
large numbers of people
Interactiviy - Answers -tech works through interactions with user
effect of interactivity - Answers -consumer experience adjusts to individual
information density - Answers -the total amount and quality of information available to
all market participants
effect of information density - Answers -Greater price transparency
Greater cost transparency
Enables merchants to engage in price discrimination
personalization - Answers -tech permits modification of messages and goods
, effect of personalization - Answers -personalized messages can be send to individuals
and groups. products and services can be customized to individual preferences
social technology - Answers -tech promotes user content generation and social
networking
effect of social technology - Answers -new social and business modles enable user
content creation and distribution
effect of the internet on the marketplace - Answers -reduced information assymetry.
stronger network effects. disintermediation.
three major types of ecommerce - Answers -business to consumer. business to
business. consumer to consumer.
m-commerce - Answers -use of mobile devices to purchase goods or services. fastest
growing ecommerce
ecommerce business models - Answers -- e tailer (amazon)
- transaction broker (online stock broker)
- Market creator (ebay)
- content provider (itunes)
- community provider (facebook)
- portal (google)
- service provider (online data storage)
Ecommerce revenue models - Answers -- advertising
- sales
- subscription
- free/ freemium
- transaction fee
- affiliate
Pieces of the site-building puzzle - Answers -assemling a team with the skills to make
decisions about
- tech, design, social and info policies, hardware, software, telecommunication
alternatives in building a website - Answers -• Completely In-House
• Mixed Responsibility
• Completely Outsourced
tacit knowledge - Answers -knowledge that resides in the minds of employees that
hasnt been documented
explicit knowledge - Answers -knowledge that has been documented
8 features of the internet as a commercial medium - Answers -1. ubiquity
2. global research
3. universal standards
4. richness
5. interactivity
6. information density
7. personalization
8. social tech
ubiquity - Answers -tech available anytime anywhere
global reach - Answers -tech reaches across national boundaries
effect of ubiquity - Answers -makes marketplace marketspace
effect of global reach - Answers --Commerce enabled across cultural and national
boundaries seamlessly and without modification.
-Marketspace includes, potentially, billions of consumers and millions of businesses
worldwide.
universal standards - Answers -one set of tech standards
universal standards effect - Answers -diff types of computers easily communicate.
lower market entry and consumers search costs.
Richness - Answers -supports video audi and text
effect of richness - Answers -possible to deliver rich messages simultaneously with
large numbers of people
Interactiviy - Answers -tech works through interactions with user
effect of interactivity - Answers -consumer experience adjusts to individual
information density - Answers -the total amount and quality of information available to
all market participants
effect of information density - Answers -Greater price transparency
Greater cost transparency
Enables merchants to engage in price discrimination
personalization - Answers -tech permits modification of messages and goods
, effect of personalization - Answers -personalized messages can be send to individuals
and groups. products and services can be customized to individual preferences
social technology - Answers -tech promotes user content generation and social
networking
effect of social technology - Answers -new social and business modles enable user
content creation and distribution
effect of the internet on the marketplace - Answers -reduced information assymetry.
stronger network effects. disintermediation.
three major types of ecommerce - Answers -business to consumer. business to
business. consumer to consumer.
m-commerce - Answers -use of mobile devices to purchase goods or services. fastest
growing ecommerce
ecommerce business models - Answers -- e tailer (amazon)
- transaction broker (online stock broker)
- Market creator (ebay)
- content provider (itunes)
- community provider (facebook)
- portal (google)
- service provider (online data storage)
Ecommerce revenue models - Answers -- advertising
- sales
- subscription
- free/ freemium
- transaction fee
- affiliate
Pieces of the site-building puzzle - Answers -assemling a team with the skills to make
decisions about
- tech, design, social and info policies, hardware, software, telecommunication
alternatives in building a website - Answers -• Completely In-House
• Mixed Responsibility
• Completely Outsourced
tacit knowledge - Answers -knowledge that resides in the minds of employees that
hasnt been documented
explicit knowledge - Answers -knowledge that has been documented
