Developing Competitive Intelligence Capability
Ahmad Abedalfat
Manar Aljarrah
Manar Alwidyan
, Introduction & Definition
• CI began with the Phoenician merchants, then appeared in written form during the
which take a formal character because of globalization, during the nineties CI became
within the major companies, now CI established as a basic perspective in many co
around the world.
• Competitive intelligence is not about competitor's information, but rather how to t
these data from several sources using methods of analysis into insights that re
dynamics of the market and the competitiveness of the company.
• The concept of CI refer to the ability to identify risks and opportunities and anticipate
in market through enabling flexibility term within organizations by developing an o
perspective on the relative position of the company in order to adapt and grow.
Ahmad Abedalfat
Manar Aljarrah
Manar Alwidyan
, Introduction & Definition
• CI began with the Phoenician merchants, then appeared in written form during the
which take a formal character because of globalization, during the nineties CI became
within the major companies, now CI established as a basic perspective in many co
around the world.
• Competitive intelligence is not about competitor's information, but rather how to t
these data from several sources using methods of analysis into insights that re
dynamics of the market and the competitiveness of the company.
• The concept of CI refer to the ability to identify risks and opportunities and anticipate
in market through enabling flexibility term within organizations by developing an o
perspective on the relative position of the company in order to adapt and grow.
