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SMPS CPSM Exam - Domain 01: Marketing Research Questions and Answers (100% Correct Answers) Already Graded A+

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SMPS CPSM Exam - Domain 01: Marketing Research Questions and Answers (100% Correct Answers) Already Graded A+

Institution
SMPA 1050
Course
SMPA 1050

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1





SMPA 1050 Exam #1- Aday Questions and
Answers (100% Correct Answers) Already
Graded A+
Hostile Media Effect Ans: The more we care about a certain topic, the
more likely we are to think that the press is biased against our side and
for the other side
© 2026 Assignment Expert




Why is "lie" a loaded term? Ans: The idea of a lie is that you not only told
people something false, you did it with the intent to mislead them.
Calling people liars is saying that they meant to mislead those they told
the lie to- they might have just been misinformed or uneducated on the
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subject.


Objectivity in the media Ans: Not taking a side- instead, presenting both
sides as fairly as possible without bias. An impossible goal, but one that
the media strives to achieve. Detached balance for credibility


"View From Nowhere" Ans: A journalistic sense of zero perspective.
Removes you from responsibility for stating the facts.


Hutchens Commission (1947) Ans: AKA the Commission on the Freedom
of the Press. There isn't just a right to inform, but people also have the
right to BE informed.


Recent Trends in News Values Ans: -Celebrities as news and in news
(DiCaprio, Wolf Blitzer)


- Substitution of talk and opinion for news (cable news isn't all news)

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- News is entertainment, entertainment is news (in a way it wasn't before)


- Hard news replaced by soft news (feel-good pieces instead of real
stories)


- More about attracting people and profit than a public service


Party Press Ans: News sponsored by politicians and parties. Only elites in
politics and economy read them. Founding of USA-1830s. "Preaching to
© 2026 Assignment Expert




the choir"- meant for those who could vote and the wealthy. Top-down:
politicians to people


Penny Press Ans: 1830- late 1800s. Cheaper and meant for the common
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person now that more people can vote. Looked for large circulation.
Made $ thru ads. Reporters politically independent. Democratic Market
Society reason why this exploded- country booms, so does the media.
Bottom-up: people to politicians. Facts > opinion.


Muckrakers Ans: late 19th- early 20th century. Extension of Penny, first
instances of investigative journalism. Beginning of objective model ("he
said, she said").


Kerner Commission Ans: Part of the reason social issues blew up when
they did (like the '68 riots) was because the media, in its bias, missed
underlying tensions.


Media Bias Ans: Media rooms were mostly white males in areas with
heavy black populations- didn't reflect the city. This reflected societal
problems- uphill battle for minorities in media too. Still true(ish) to this day.
Not just what's included, but what's NOT included.

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Political Communication Triangle Ans: Public-Press-Politicians


Gans's 3 variables of journalism efficiency Ans: - Staff (more staff = more
news to produce)


- Air time/print space (limited by ads, media, etc.)


- Production time (cuts into how much you can cover)
© 2026 Assignment Expert




Based in objectivity, but subjectivity is required to make it work


News Norms Ans: The way news is defined and written for journalists
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- What's news? Conflicts (strategy framing), novelty (man bites dog),
official stuff (announcements), etc.


3 ways to make sure news is fair Ans: 1. Does it cover all sides?


2. Would the sides recognize themselves?


3. Is there context provided?


Beat reporters vs. general assignment reporters Ans: Beat: only cover
certain things (sports team, politics, crime). Bias based on what you're
covering, usually better journalists


Gen assignment: Learn more about subjects, have context, but are less
experienced than beat reporters


Symbiotic relationship- they help each other

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Institution
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Course
SMPA 1050

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