Summary INF 220 WEEK 2 DISCUSSION.docx Michael Porter s Competitive Strategies apply to Kyle Wong s Pixlee Company in two different ways.  (1) Differentiation Strategy €“ because they stand out from the crowd. (2) Niche (Focus) Strategy €“ cater s to th

Michael Porter’s Competitive Strategies apply to Kyle Wong’s Pixlee Company in two
different ways.
(1) Differentiation Strategy – because they stand
out from the crowd.
(2) Niche (Focus) Strategy – cater’s to the clients' needs.
Another way that Michael Porter’s competitive advantage strategies apply to Kyle
Wong’s business is

 Differentiate – Use IT features that allow customers more choices.
 Innovate – Use IT features to more stress and competition on companies.
 Promote Growth – Use IT features to connect social media into products and
services.


Pixlee uses real customers photos on marketing. They help collect the content and
curate the content, then publish the content onto the website. There use of information
system allows consumers to have more choices and be more informed. And it connects
social media to actual points of purchase. “Customers have more say and influence
over a brand’s identity than ever before.”


References


Ivy K. (Director & Producer) (2015). INF220 Week Two information systems. For
Competitive advantage [Video file]. Retrieved
from http://ashford.mediaspace.kalture.com/ (Links to an external site.) (Links to an
external site.)
INF220+Week+Two +Information+Systems+For+competitive+Advantage/0_1zsbqyu8