1
Mini Marketing Proposal Part II
Name
Institution
Course
Professor
Date
, 2
Mini Marketing Proposal Part II
Introduction
The need for an appropriate and effective marketing mix for the introduction of a new
gym in the contemporary health and fitness market is therefore quite evident. This business
proposal outlines the strategies for establishing a new gym center, named Apex Fitness
Centre, in [City, State] with the focus on providing first-class services for people of all ages
interested in improving their health level. The main channels of the proposed strategy are
local advertising, social network promotion, word-of-mouth communication, and
collaborations with local stakeholders such as celebrities. From the client, it shows the
information that is required from the client, the possible challenges in the campaign, how
long the campaign is to take, names of the key persons in that community, and the
recommendations for grand opening and pre-launch promotions.
Information to Obtain from the Client
Some of the information that needs to be collected from the client before beginning
the campaign is as follows: These are the age groups in which the target consumer falls, such
as fitness consciousness, income level, and preferred way of life. It is also important to
determine the amount of money that the client is willing and able to spend on the advertising
of his facility, the company logo, tagline and mission statement, date of opening of the
facility, membership fees, and a list of what sets the new facility apart from other gyms in the
region. It is also important to receive access to the images and promotional materials, like
trainers’ descriptions and previews of the facility.
Local Advertising Strategy
The distinctive strategic advertising plan for this company is the initial step in the
advertising for Apex Fitness Center. Nevertheless, even in the era of digital media, traditional
media serves as a viable means to disseminate information to a large population in the local
Mini Marketing Proposal Part II
Name
Institution
Course
Professor
Date
, 2
Mini Marketing Proposal Part II
Introduction
The need for an appropriate and effective marketing mix for the introduction of a new
gym in the contemporary health and fitness market is therefore quite evident. This business
proposal outlines the strategies for establishing a new gym center, named Apex Fitness
Centre, in [City, State] with the focus on providing first-class services for people of all ages
interested in improving their health level. The main channels of the proposed strategy are
local advertising, social network promotion, word-of-mouth communication, and
collaborations with local stakeholders such as celebrities. From the client, it shows the
information that is required from the client, the possible challenges in the campaign, how
long the campaign is to take, names of the key persons in that community, and the
recommendations for grand opening and pre-launch promotions.
Information to Obtain from the Client
Some of the information that needs to be collected from the client before beginning
the campaign is as follows: These are the age groups in which the target consumer falls, such
as fitness consciousness, income level, and preferred way of life. It is also important to
determine the amount of money that the client is willing and able to spend on the advertising
of his facility, the company logo, tagline and mission statement, date of opening of the
facility, membership fees, and a list of what sets the new facility apart from other gyms in the
region. It is also important to receive access to the images and promotional materials, like
trainers’ descriptions and previews of the facility.
Local Advertising Strategy
The distinctive strategic advertising plan for this company is the initial step in the
advertising for Apex Fitness Center. Nevertheless, even in the era of digital media, traditional
media serves as a viable means to disseminate information to a large population in the local
