, CHAPTER 1 br
Introduction
Problem 1.1: Solution br br
a) Functional interdependency exists when the performance of one functional area is affecte
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d by the performance of a separate functional area. For example, in a hotel complex that is do
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minated by a casino, the success of the rooms and food and beverage departments will be affe
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cted by the success of the casino operations in attracting clients to the complex.
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b) Functional interdependency is an important issue for the designers of a hotel’s system of a
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ccountability because care should be taken to hold a manager accountable for only those aspe
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cts of the hotel’s performance that he or she can influence. For example, the heads of rooms a
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nd food and beverage departments should not be held accountable for a decrease in their roo
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m sales if it is caused by reduced casino activity.
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Problem 1.2: Solution br br
a) The four main dimensions of sales volatility in the hotel industry are:
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1. economic cycle induced sales volatility, br br br br
2. seasonal sales volatility, br br
3. weekly sales volatility, br br
4. intra-day sales volatility. br br
b) The implications that these dimensions of sales volatility carry for hotel accounting syste
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ms are as follows:
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1. Economic cycle induced volatility: Hotel sales’ high susceptibility to general economic c
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onditions highlights the importance of hotels carefully forecasting economic cycles as pa
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rt of the annual budgeting process.
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2. Seasonal sales volatility: Three accounting implications arise:
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Seasonal sales volatility can be so severe to warrant temporary closure for some reso
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rt properties. This possibility of having to make a closure decision signifies that cost
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and revenue data should be recorded in a manner that will enable a well informed fin
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ancial analysis of the pros and cons of closing. br br br br br br br br
Seasonal sales volatility can also pose particular cash management issues. During the
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middle and tail- br br br
end of the busy seasons, surplus cash balances are likely to result, while in the off-
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season and the build up to the busy season, deficit cash balances are likely to result. C
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areful cash budgeting will therefore need to be conducted.
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2
,Accounting Essentials for Hospitality Managers (C. Guilding)
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Seasonal sales volatility will also affect price discounting decisions. To ensure such
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decisions are well informed, careful forecasting as part of the annual budgetary proce
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ss, will have to be conducted. br br br br br
3. Weekly sales volatility: Accurate forecasting of weekly sales volatility will inform manag
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ement’s decision making with respect to the amount and timing of room rate discounting,
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staffing needs as well as restaurant purchasing needs.
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4. Intra-day sales volatility: Intra-day demand volatility has led to widely-
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used pricing strategies such as “early bird specials” in restaurants and “happy hours” in ba
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rs. Records concerning demand at different times of the day will have to be maintained in
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order to inform such hotel pricing issues.
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Problem 1.3: Solution br br
Examples of business decisions requiring the use of financial accounting data include:
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(a) A bank manager deciding whether to lend money to a company.
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(b) A shareholder deciding whether to sell her shares due to a fear that the company s
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he has invested in might go bankrupt.
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(c) A potential shareholder thinking about purchasing shares in a company a
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nd interested in determining if the company is profitable.
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Examples of business decisions requiring the use of management accounting data include:
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(a) Determining whether accounts are being collected on time. br br br br br br br
(b) Determining whether the business will have sufficient cash over the next year to a br br br br br br br br br br br br br
void the need to arrange a line of credit. br br br br br br br br
(c) Determining whether a drinks vending machine or a confectionary vendin b r b r b r b r b r b r b r b r b r
g machine should be installed in a hotel’s foyer area.
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(d) Determining what room rate to charge to achieve a target level of profit. br br br br br br br br br br br br
(e) Determining whether a seasonal hotel should be closed down during the quiet se br br br br br br br br br br br b r
ason.
(f) Determining whether a restaurant manager is performing well. br br br br br br br
Problem 1.4: Solution br br
a) High product perishability signifies that an item cannot be held in inventory for sale at a la
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ter time. Food items have a limited life in inventory because of their rapid physical deteriorati
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on. Room nights and conference facilities cannot be placed in inventory because they relate t
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o a particular time period that expires.
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b) The absolute perishability of rooms, conference and banquet facilities and the relative peri
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shability of food underlines the importance of accurate hotel demand forecasting as part of th
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e budgeting process. Generally, the most important aspect of forecasting is room occupancy,
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as room sales drive sales levels of other hotel services. Accurate restaurant forecasting provi
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des the basis for maintaining a full menu of options while also minimising the cost of food w
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astage.
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, Accounting Essentials for Hospitality Managers (C. Guilding)
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Problem 1.5: Solution br br
Fixed costs are costs that do not vary as a function of sales activity levels. Hotels involve con
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siderable investment in fixed assets such as buildings on prime land as well as extensive furni
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shings, fittings and equipment. This investment generates high rent and depreciation costs, w
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hich together with significant salary costs, result in a high fixed cost structure for hotels.
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Problem 1.6: Solution br br
a) Major hotel activities include room housekeeping, restaurant food preparation and service
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as well as bar service. Despite the advent of the machine and computer age, the physical aspe
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ct of all of these activities has changed little over the last fifty years, as they continue to have
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a high labour component.
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b) High labour intensive activities in hotels signifies the importance of performance measur
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es that focus on labour productivity. Such performance indices include restaurant covers per
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employee hour worked and restaurant sales per employee hour worked. Monitoring differenc
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es between actual labour cost and budgeted labour cost represents another dimension of labo
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ur cost management. An appropriate analysis of the difference between budgeted and actual l
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abour cost enables a distinction to be drawn between labour rate and labour efficiency factors
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.
Problem 1.7: Solution br br
Financial accounting concerns the preparation of financial reports for external users such as
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shareholders, banks and government authorities. In order for these financial reports to be me
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aningful, it is important that they are produced in a standardised way and are seen to be reliab
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le. Management accounting concerns the provision of financial information to internal man
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agement. This information is designed to help managers in their decision making and control
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of businesses. Financial information sought by hotel managers includes determining the cost
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of providing a meal to inform the menu pricing decision, determining how many delegates ne
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ed to attend a conference in order to achieve break even, and determining what level of profit
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is made by each selling unit of a hotel to inform any rationalisation decision to drop a unit. Th
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e provision of all these types of financial information falls within the scope of management a
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ccounting.
Problem 1.8: Solution br br
The main accounting information users are:
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Managers within the company being accounted for. Managers use accounting i br br br br br br br br br br
nformation in planning and controlling business activities. br br br br br br
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