CH. 17 PHED 1301 Questions and Verified
Answers
What tactic do sport marketers use to increase consumption of their product
(actual purchases or viewership)? Examples of this tactic include offering product
samples, reducing prices on tickets (e.g., a fan four pack that includes ticket, drink,
and hot dog), arranging player appearances, and offering clinics. Correct Answer:
merchandising
Which of the following represents information placed in the media by an identified
sponsor that pays for the time or space? Correct Answer: advertising
The use of social media has not become a key tool for sports managers. Correct
Answer: false
Risk management is a responsibility of Correct Answer: all employees
Providing support services, facilities, and other amenities to make the performance
and spectatorship of the physical activity experience as enjoyable as possible is the
goal of Correct Answer: sport management
Which professional organization is responsible for the development and continued
monitoring of the curriculum standards for sport management degree programs?
Correct Answer: NASSM
A mentor is best described as an individual who Correct Answer: provides a student
or professional with guidance and advice based on her own wisdom and related
experiences
What skill or ability is required in order to function effectively in almost every
sport management task? Correct Answer: communication
The sport industry has existed only since the 1950s. Correct Answer: false
The sport industry includes only competitive sport. Correct Answer: false
Answers
What tactic do sport marketers use to increase consumption of their product
(actual purchases or viewership)? Examples of this tactic include offering product
samples, reducing prices on tickets (e.g., a fan four pack that includes ticket, drink,
and hot dog), arranging player appearances, and offering clinics. Correct Answer:
merchandising
Which of the following represents information placed in the media by an identified
sponsor that pays for the time or space? Correct Answer: advertising
The use of social media has not become a key tool for sports managers. Correct
Answer: false
Risk management is a responsibility of Correct Answer: all employees
Providing support services, facilities, and other amenities to make the performance
and spectatorship of the physical activity experience as enjoyable as possible is the
goal of Correct Answer: sport management
Which professional organization is responsible for the development and continued
monitoring of the curriculum standards for sport management degree programs?
Correct Answer: NASSM
A mentor is best described as an individual who Correct Answer: provides a student
or professional with guidance and advice based on her own wisdom and related
experiences
What skill or ability is required in order to function effectively in almost every
sport management task? Correct Answer: communication
The sport industry has existed only since the 1950s. Correct Answer: false
The sport industry includes only competitive sport. Correct Answer: false
