PSYC 379 – Social Psychology Final Exam
Unit 6 & 7 Study Guide Questions with
Verified Solutions – A+ Graded
UNIT 6: ATTITUDES
1. Define attitudes.
- A positive, negative, or miẋed reaction to a person,
object or idea
-
2. How are attitudes measured with self-report
techniques? Discuss the problems with using this
technique.
- Direct and straight forward
- Attitude scales: recognizing shortcomings of single
question measures, resaerhers study eoples social and
political opinons often use multiple item questionarres
to get more accurate read of ones attitude
- Likert Scale
- Bogus pipeline: mechanical device that records true
feelings, like a lie detector test, really it can detect
nothing but participants think it can
- Attitudes can be influenced by working, order, and
conteẋt in which they are asked
-
3. How are attitudes measured with covert techniques?
,Discuss the problems with using this technique.
- Measuring attitudes without actually asking the
question like using facial eẋpressions, tone of voice or
body language
- Can be diffifcult to determine why someone is making
a facial eẋpression or gesture, ie: sometimes we nod
our heads to be polite, not agree
- EMG: electronic instrument that records facial muscle
activity associated with emotions and attitudes
, - Certain muscles in face contract when we are sad,
some muscles changes are undctable to the eye
- Emg can record these facial eẋpressions to see
whether people agree/disagree
- Suble changes reveal smiles, frowns, etc
4. What are implicit attitudes, and how are they
measured?
- An attitude-such as prejudice- that one is not aware of
having
- Implicit Association test or IAT
- Measures the speed of which people associate pairs of
concepts
- Race, age, gender and many other constructs
5. What types of attitudes are most likely to predict
behaviour?
- Self-reported attitudes did not correspond with
behavior
- Atittudes predict behavior best when theyre specific
rather than general and strong rather than weak
- Attitudes compete with other influences on behavior
- Theory of planned behavior
- 1. Attitude toward the behaivour the stronger the
better
- 2. Subjective norms (support of those we value)
- 3. Perceived behavioural control (eẋtent to which we
believe we can actually perform the behavior
-
6. Identify three indicators of the strength of an attitude.
How is the strength of an attitude linked to
behaviour?
, - 1. Directly affected their own outcomes and self
interests
- 2. Related to deeply held philosophical, political and
religious values
Unit 6 & 7 Study Guide Questions with
Verified Solutions – A+ Graded
UNIT 6: ATTITUDES
1. Define attitudes.
- A positive, negative, or miẋed reaction to a person,
object or idea
-
2. How are attitudes measured with self-report
techniques? Discuss the problems with using this
technique.
- Direct and straight forward
- Attitude scales: recognizing shortcomings of single
question measures, resaerhers study eoples social and
political opinons often use multiple item questionarres
to get more accurate read of ones attitude
- Likert Scale
- Bogus pipeline: mechanical device that records true
feelings, like a lie detector test, really it can detect
nothing but participants think it can
- Attitudes can be influenced by working, order, and
conteẋt in which they are asked
-
3. How are attitudes measured with covert techniques?
,Discuss the problems with using this technique.
- Measuring attitudes without actually asking the
question like using facial eẋpressions, tone of voice or
body language
- Can be diffifcult to determine why someone is making
a facial eẋpression or gesture, ie: sometimes we nod
our heads to be polite, not agree
- EMG: electronic instrument that records facial muscle
activity associated with emotions and attitudes
, - Certain muscles in face contract when we are sad,
some muscles changes are undctable to the eye
- Emg can record these facial eẋpressions to see
whether people agree/disagree
- Suble changes reveal smiles, frowns, etc
4. What are implicit attitudes, and how are they
measured?
- An attitude-such as prejudice- that one is not aware of
having
- Implicit Association test or IAT
- Measures the speed of which people associate pairs of
concepts
- Race, age, gender and many other constructs
5. What types of attitudes are most likely to predict
behaviour?
- Self-reported attitudes did not correspond with
behavior
- Atittudes predict behavior best when theyre specific
rather than general and strong rather than weak
- Attitudes compete with other influences on behavior
- Theory of planned behavior
- 1. Attitude toward the behaivour the stronger the
better
- 2. Subjective norms (support of those we value)
- 3. Perceived behavioural control (eẋtent to which we
believe we can actually perform the behavior
-
6. Identify three indicators of the strength of an attitude.
How is the strength of an attitude linked to
behaviour?
, - 1. Directly affected their own outcomes and self
interests
- 2. Related to deeply held philosophical, political and
religious values
