sports management ch. 12
Exam Questions and Answers 100%
PASS
List and briefly describe the four elements of the marketing mix. - CORRECT
ANSWER-product= the good or service;
price= value of the product, cost;
place= distribution channels;
promotion= communication, persuasion
What two questions does a mission statement answer? - CORRECT ANSWER-
why does the organization exist and what is the organization striving to achieve
Sport products are ancillary items such as the mascot and halftime entertainment.
(True/False) - CORRECT ANSWER-false
What does SWOT stand for? - CORRECT ANSWER-strengths, weaknesses,
opportunities, threats
, In what four areas do market researchers obtain information about sport
consumers? - CORRECT ANSWER-demographics,
psychographics,
media preferences,
purchasing behavior
____________ is an agreement between a sport organization or sport event and a
business or corporate partner, which pays a fee to the sport entity (organization or
event). - CORRECT ANSWER-Sponsorship
One of the most important roles of sport marketing is carrying out the
____________ of an organization. - CORRECT ANSWER-mission
Because sport is ____________, marketers often sell items such as T-shirts that
serve as lasting reminders of the overall sport experience. - CORRECT ANSWER-
perishable
Players, owners, and team management are ____________ factors that affect the
market climate. - CORRECT ANSWER-internal
The media, corporate sponsors, and spectators are ____________ factors that
affect the market climate. - CORRECT ANSWER-external
Presenting the product in the best possible manner to encourage selected target
audiences to purchase it is called ____________. - CORRECT ANSWER-
packaging
© 2026 Copyright. All Rights Reserved. This document is
protected by copyright law
Exam Questions and Answers 100%
PASS
List and briefly describe the four elements of the marketing mix. - CORRECT
ANSWER-product= the good or service;
price= value of the product, cost;
place= distribution channels;
promotion= communication, persuasion
What two questions does a mission statement answer? - CORRECT ANSWER-
why does the organization exist and what is the organization striving to achieve
Sport products are ancillary items such as the mascot and halftime entertainment.
(True/False) - CORRECT ANSWER-false
What does SWOT stand for? - CORRECT ANSWER-strengths, weaknesses,
opportunities, threats
, In what four areas do market researchers obtain information about sport
consumers? - CORRECT ANSWER-demographics,
psychographics,
media preferences,
purchasing behavior
____________ is an agreement between a sport organization or sport event and a
business or corporate partner, which pays a fee to the sport entity (organization or
event). - CORRECT ANSWER-Sponsorship
One of the most important roles of sport marketing is carrying out the
____________ of an organization. - CORRECT ANSWER-mission
Because sport is ____________, marketers often sell items such as T-shirts that
serve as lasting reminders of the overall sport experience. - CORRECT ANSWER-
perishable
Players, owners, and team management are ____________ factors that affect the
market climate. - CORRECT ANSWER-internal
The media, corporate sponsors, and spectators are ____________ factors that
affect the market climate. - CORRECT ANSWER-external
Presenting the product in the best possible manner to encourage selected target
audiences to purchase it is called ____________. - CORRECT ANSWER-
packaging
© 2026 Copyright. All Rights Reserved. This document is
protected by copyright law
