sports management Exam 2
Questions With Verified Answers
100% PASS
__________ are physical features that can be seen and felt.
a. Tangible parts
b. Product extensions
c. Intangible parts
d. Product enhancements - CORRECT ANSWER-a. tangible parts
A(n) __________ is an example of a product enhancement for a new automobile.
a. all of the above
b. 10,000-mile warranty
c. GPS navigation system
,d. AM/FM radio - CORRECT ANSWER-GPS navigation system
A product line can include similar products
a. in different quality categories
b. in different flavors
c. in different packaging
d. all of the above - CORRECT ANSWER-d. all of the above
A __________ is the legal protection of words and symbols used by a company.
a. trademark
b. license
c. copyright
d. brand - CORRECT ANSWER-a. trademark
Which of the following is not a stage of brand recognition?
a. rejection
b. preference
c. introduction
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,d. recognition - CORRECT ANSWER-c. introduction
All of the following are examples of product extensions except
a. guarantees
b. upgraded materials
c. warranties
d. product information CDs - CORRECT ANSWER-b. upgraded materials
The first stage of brand recognition is
a. preference
b. nonrecognition
c. insistence
d. rejection - CORRECT ANSWER-b. nonrecognition
The bottom line for college sports is
a. high graduation rates
b. strong ethics
c. profit
, d. winning - CORRECT ANSWER-d. winning
The NCAA
a. regulates college athletics
b. dictates the dollar limits that colleges can pay coaches
c. can put teams on probation
d. both a and c - CORRECT ANSWER-d. both a and c
Sales level off or slow down during which stage of the product life cycle?
a. growth stage
b. introduction stage
c. decline stage
d. maturity stage - CORRECT ANSWER-d. maturity stage
Which of the following is not true about women's professional sports?
a. Professional women's sports present a lucrative career opportunity for creative
marketers.
© 2026 Copyright. All Rights Reserved. This document is
protected by copyright law
Questions With Verified Answers
100% PASS
__________ are physical features that can be seen and felt.
a. Tangible parts
b. Product extensions
c. Intangible parts
d. Product enhancements - CORRECT ANSWER-a. tangible parts
A(n) __________ is an example of a product enhancement for a new automobile.
a. all of the above
b. 10,000-mile warranty
c. GPS navigation system
,d. AM/FM radio - CORRECT ANSWER-GPS navigation system
A product line can include similar products
a. in different quality categories
b. in different flavors
c. in different packaging
d. all of the above - CORRECT ANSWER-d. all of the above
A __________ is the legal protection of words and symbols used by a company.
a. trademark
b. license
c. copyright
d. brand - CORRECT ANSWER-a. trademark
Which of the following is not a stage of brand recognition?
a. rejection
b. preference
c. introduction
© 2026 Copyright. All Rights Reserved. This document is
protected by copyright law
,d. recognition - CORRECT ANSWER-c. introduction
All of the following are examples of product extensions except
a. guarantees
b. upgraded materials
c. warranties
d. product information CDs - CORRECT ANSWER-b. upgraded materials
The first stage of brand recognition is
a. preference
b. nonrecognition
c. insistence
d. rejection - CORRECT ANSWER-b. nonrecognition
The bottom line for college sports is
a. high graduation rates
b. strong ethics
c. profit
, d. winning - CORRECT ANSWER-d. winning
The NCAA
a. regulates college athletics
b. dictates the dollar limits that colleges can pay coaches
c. can put teams on probation
d. both a and c - CORRECT ANSWER-d. both a and c
Sales level off or slow down during which stage of the product life cycle?
a. growth stage
b. introduction stage
c. decline stage
d. maturity stage - CORRECT ANSWER-d. maturity stage
Which of the following is not true about women's professional sports?
a. Professional women's sports present a lucrative career opportunity for creative
marketers.
© 2026 Copyright. All Rights Reserved. This document is
protected by copyright law
