1
Fashion Merchandising Exam 3 Questions with
Correct Answers | Updated (100% Correct
Answers)
How many stages are involved in the product development process?
What are they? Answer: 1. Planning a line
2. Creating the design concept
3. Developing the designs
4. Planning Production
5. Production
6. Distributing the line
Determining where the components of a garment will be purchased
and/or cut and sewn is known as: Answer: Planning Production
What new technology has now made it possible for designers to
have the freedom to explore and manipulate their designs in a
relatively easy, quick, and inexpensive way? Answer: Computer
Aided Design (CAD)
Brand extension is a common technique in consumer goods
marketing. It is a strategy: Answer: A company uses a successful
brand name to launch new or modified products.
© 2025 All rights reserved
, 2
Forms of publicity used by apparel firms include: Answer: Fashion
shows, trade shows, press weeks
What are some new developments in special sizes apparel sales?
Answer: -Plus size, petite, and maternity
-Vanity sizes, more available, more stylish choices, expanded
offerings online, working women/working out
The current trend in the women's apparel industry is toward:
Answer: Giant apparel companies and diversified product and price
lines
Why do most apparel producers sell directly to retail stores rather
than through wholesalers? Answer: The pace of fashion in all but a
few staple items is much too fast to allow for the selling, reselling,
or warehousing activities
The term used to describe a situation in which many manufacturers
each produce one type of garment in a narrow size and price is:
Answer: specialization
An advantage to the retailer of private-label apparel is: Answer: The
product/brand is only found in their stores
The first ready-to-wear shops were called: Answer: Slop Shop
© 2025 All rights reserved
Fashion Merchandising Exam 3 Questions with
Correct Answers | Updated (100% Correct
Answers)
How many stages are involved in the product development process?
What are they? Answer: 1. Planning a line
2. Creating the design concept
3. Developing the designs
4. Planning Production
5. Production
6. Distributing the line
Determining where the components of a garment will be purchased
and/or cut and sewn is known as: Answer: Planning Production
What new technology has now made it possible for designers to
have the freedom to explore and manipulate their designs in a
relatively easy, quick, and inexpensive way? Answer: Computer
Aided Design (CAD)
Brand extension is a common technique in consumer goods
marketing. It is a strategy: Answer: A company uses a successful
brand name to launch new or modified products.
© 2025 All rights reserved
, 2
Forms of publicity used by apparel firms include: Answer: Fashion
shows, trade shows, press weeks
What are some new developments in special sizes apparel sales?
Answer: -Plus size, petite, and maternity
-Vanity sizes, more available, more stylish choices, expanded
offerings online, working women/working out
The current trend in the women's apparel industry is toward:
Answer: Giant apparel companies and diversified product and price
lines
Why do most apparel producers sell directly to retail stores rather
than through wholesalers? Answer: The pace of fashion in all but a
few staple items is much too fast to allow for the selling, reselling,
or warehousing activities
The term used to describe a situation in which many manufacturers
each produce one type of garment in a narrow size and price is:
Answer: specialization
An advantage to the retailer of private-label apparel is: Answer: The
product/brand is only found in their stores
The first ready-to-wear shops were called: Answer: Slop Shop
© 2025 All rights reserved
