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Fashion Merchandising Final Exam Review
Questions with Correct Answers | Updated
(100% Correct Answers)
psychographics Answer: surf wear
price Answer: the cost involved in distributing
the product and conducting market research
must be considered when determining what?
selling Answer: emphasize on personal contact
with their customer to determine their needs
and wants
Indirect Distribution Answer: Most fashion items take this type of
distribution
product service management Answer: ocean
threads decided to offer a new line of swim
suits. which marketing function does this
represent
demographic Answer: age, sex, gender, race
promotion Answer: putting an ad in the
newspaper
© 2025 All rights reserved
, 2
place Answer: building a new store or building
promotion Answer: advertisements in the
newspaper
ski wear Answer: geographic segmentation
warranties Answer: product element of the
marketing mix
Introduction Stage Answer: usually accepted by
only a small number of fashion leaders
trickle-up theory Answer: lower income groups
up to upper class groups
trickle-up theory Answer: worn by laborers as
garments and became popular among all ages
and income levels
knock-off Answer: designs which are copied
from more expensive garments
decelerate the fashion movement Answer:
terrorist activity in the U.S.
decline stage Answer: trends considered dull
and boring because the market is saturated
© 2025 All rights reserved
Fashion Merchandising Final Exam Review
Questions with Correct Answers | Updated
(100% Correct Answers)
psychographics Answer: surf wear
price Answer: the cost involved in distributing
the product and conducting market research
must be considered when determining what?
selling Answer: emphasize on personal contact
with their customer to determine their needs
and wants
Indirect Distribution Answer: Most fashion items take this type of
distribution
product service management Answer: ocean
threads decided to offer a new line of swim
suits. which marketing function does this
represent
demographic Answer: age, sex, gender, race
promotion Answer: putting an ad in the
newspaper
© 2025 All rights reserved
, 2
place Answer: building a new store or building
promotion Answer: advertisements in the
newspaper
ski wear Answer: geographic segmentation
warranties Answer: product element of the
marketing mix
Introduction Stage Answer: usually accepted by
only a small number of fashion leaders
trickle-up theory Answer: lower income groups
up to upper class groups
trickle-up theory Answer: worn by laborers as
garments and became popular among all ages
and income levels
knock-off Answer: designs which are copied
from more expensive garments
decelerate the fashion movement Answer:
terrorist activity in the U.S.
decline stage Answer: trends considered dull
and boring because the market is saturated
© 2025 All rights reserved
