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consists of 11 groups that present you with daily tasks to handle: customers,
competitors, suppliers, distributors, strategic allies, employee organizations,
local communities, financial institutions, government regulators, special-
interest groups, and mass media
Choose an answer
1 Blue Ocean Strategy 2 task environment
with technology & globalization, it
3 strategic plan 4
has led to what?
Don't know?
, Terms in this set (85)
Blue Ocean Strategy strategy where it includes all industries not in
existence, unknown market space
going where the profits and growth is, not where
the competition is
Red Ocean Strategy all industries in existence, the known mkt space
industries never stand... still
strategic move the set of managerial actions and decisions
involved in making a major market-creating
business offering
with technology & globalization, it accelerated commodization
has led to what? where brands become more similar, ppl buy more
on price
The iPod was so successful because fully-integrated product
it was a
What does it mean...blue ocean? creating a new group of consumers
most are created from within red oceans
what is the key to success? market opportunity
Value innovation low costs
high buyer value