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/. Qualitative Research
Research to understand human or organizational behaviors, attitudes, and experiences
Pros of Qualitative Research
Smaller sample sizes, open-ended process, fluid operational structure, reveals
information that numbers alone cannot, more affordable
Cons of Qualitative Research
Time consuming, subjective data, limited generalizability, challenging to replicate
results, data can be missed if wrong questions are asked
Qualitative Design Samples
Non-probability sampling methods used in qualitative research
Purposive Sampling
Subjects selected by the researcher for a specific purpose
Convenience Sampling
Sample obtained from easily accessible group of people
Voluntary Response Sampling
, Sample obtained from individuals who volunteer to participate
Snowball Sampling
Method used when it's difficult to recruit participants, participants recruit other
participants
Qualitative Data Collection: Interviews
One-on-one or group discussions with structured, semi-structured, or unstructured
questions
Qualitative Data Collection: Observation
Observing participants on a continuum between complete observation and complete
participation
Qualitative Data Collection: Techniques
Planning, conducting observations, considering additional factors, and using artifacts
Artifacts
Material traces or physical evidence that contribute to understanding the problem
Qualitative Research Designs: Case Study
Focuses on an organization, entity, individual, or event to provide a comprehensive
description
Qualitative Research Designs: Narrative/Conversation Analysis
Studies one or two individuals, gathering data through their stories and experiences