With 100% Correct Answers
Advergaming - Answer Utilizing a video game to promote a product by integrating that
product into the video game
Business Law - Answer Laws that govern businesses and transactions between
businesses
Advertising - Answer a form of paid, nonpersonal promotion in which a company
promotes an idea, good or service through a variety of media
banner ads - Answer an advertisement that runs along the top, bottom or sides of a
website
casual research - Answer a study into an issue or topic that looks at the effect of one
thing or variable on another
consumer protection - Answer federal and state laws that regulate the sale and credit
policies surrounding consumer sales
Bias - Answer inaccuracy in data due to the characteristics of the process employed in
the creation, collection, manipulation, and presentation of data, or due to faulty sample
design
Continuing Education courses - Answer a broad term for post-secondary training-
including formal education, webinars, seminars, and other training opportunities
Branding - Answer creating a unique image or reputation for a product or company
through the development of a name, brand mark, and promotion
Correlations - Answer refers to connections between two or more variables in a market
research study; correlational analysis uses statistics to determine if a correlation, or
connection, exists
Communication Skills - Answer the ability to convey information to another effectively
and efficiently
, Data-Collection Instrument - Answer to gather information, marketers can use surveys,
interviews, observations, federal and state government agencies, research companies,
business publications, and trade association publications
Competitive Advantage - Answer a circumstance that puts a company in a favorable or
superior business position
Display Ads - Answer a large advertisement- typically in a magazine or newspaper, with
large graphics. Also refers to online advertisements that may also include video and
audio
Buzz Marketing - Answer Develops from a viral marketing technique used to get
consumers talking about a product
Emotional Intelligence - Answer the ability to identify, assess and influence one's own
feelings and those of others
Direct Marketing - Answer advertising that sends a promotional message to a targeted
group of prospects and customers rather than a mass audience
Invoice - Answer a document that lists goods purchased, price terms of sale, and total
amount due
Distribution - Answer the function of moving and selling goods from producer to
consumer
Marketing - Answer the process of creating, communicating, delivering, and exchanging
offerings that have value for customers to generate profits for a business
Economics - Answer attempts to explain how wealth is created and distributed in
communities and how people allocate their resources and any matter that deals with
human wants and their satisfaction
Marketing Information Management - Answer the process and methods that generates,
stores, analyzes, and distributed information to promote good decisions for making a
business
Expense Control - Answer identifying and reducing business expenses in order to
increase profits
Pop-Up Ads - Answer an online form of advertising in which a new browser window
opens to display an advertisement
Exploratory Research - Answer a study into a problem that provides details where a
small amount of information exists. It may use a variety of methods such as trial studies,