HES 354 EXAM 4 QUESTIONS AND ANSWERS
Which of the following is still a standard communication channel for daily work and some personal
interaction, but is being eclipsed? - CORRECT ANSWER✅✅E-mail
Identifying your key target audiences, and often subgroups within target audiences, is a process known
as: - CORRECT ANSWER✅✅audience segmenting
Which of the following can consist of interviews, focus groups (something like a group interview), or
surveys with members of the target audience who have agreed to participate in the research? -
CORRECT ANSWER✅✅formative research
Which of the following is kind of a shortcut because a consumer can grasp what the product stands for
because it is linked to an appealing idea or image? - CORRECT ANSWER✅✅Branding
Which type of campaign indirectly aims at health behavior change by seeking to change social
institutions and their policies and, in doing so, get at the environment that surrounds behavior? -
CORRECT ANSWER✅✅media advocacy
Campaigns concentrated on reaching community leaders, which is an example of targeting "elite
opinions," is identified as which of the following and may involve media advocacy? - CORRECT
ANSWER✅✅institutional diffusion
In a broader sense, which of the following refers not just to the integration of economic production and
markets, but to the social and political consequences of this trend? - CORRECT
ANSWER✅✅globalization
The Pan American Health Organization, which focuses on the Americas, is one example of which type of
organization? - CORRECT ANSWER✅✅regional organization
Which of the following are key players in the global health system, particularly with respect to
implementation as well as funding of programs, and in providing assistance in some of the most difficult
situations? - CORRECT ANSWER✅✅nongovernmental organizations and non-profits
, Which of the following refers to systems of knowledge and practice that tie together culturally shared
ideas about what causes illness and disease, how to treat/cure illnesses, and who the appropriate
healers are? - CORRECT ANSWER✅✅ethnomedical systems
The __________ approach stirred controversy in some quarters, but experience and data have shown
that it "meets people where they are" in the sense that it focuses on key health effects of a person's
behavior while not judging or overcategorizing the person as a whole. - CORRECT ANSWER✅✅harm
reduction
Which approach sets up an overall predictive relationship where the nature of exposure increases or
decreases the likelihood that a given youth will engage in high-risk behaviors? - CORRECT
ANSWER✅✅risk and protective factor approach
The premise behind the Generative Approach to understanding risk behavior, is that people behave in
relation to the following ideas or constructs: - CORRECT ANSWER✅✅carrying out a gender role and
trying to achieve status
Choose the combination that includes ALL approaches which can be used to improve generative process
in high-risk population.
I. Identify key constructs that motivate behavior among a specific group, and the context
(socioeconomic) in which those motivations are carried out via health risk behavior.
II. Use the idea of substitution - finding other possible behaviors that respond to the same motivation
but do not pose a health risk (or at least reduce the health risk).
III. Disseminate and encourage adoption of those non-risky behaviors.
IV. Generate resources that would support these new behaviors. - CORRECT ANSWER✅✅I,II,III,IV
Public health theory and the ecological model, in general, do not acknowledge a range of broader social
and cultural factors that together influence behavior. - CORRECT ANSWER✅✅false
Marginalized and socioeconomically segregated populations often engage in health risk behavior with
goals in mind that relate to life situations of limit, threat, alienation, and mistrust, with correspondingly
different understandings of what is and is not a risk. - CORRECT ANSWER✅✅true
Which of the following is still a standard communication channel for daily work and some personal
interaction, but is being eclipsed? - CORRECT ANSWER✅✅E-mail
Identifying your key target audiences, and often subgroups within target audiences, is a process known
as: - CORRECT ANSWER✅✅audience segmenting
Which of the following can consist of interviews, focus groups (something like a group interview), or
surveys with members of the target audience who have agreed to participate in the research? -
CORRECT ANSWER✅✅formative research
Which of the following is kind of a shortcut because a consumer can grasp what the product stands for
because it is linked to an appealing idea or image? - CORRECT ANSWER✅✅Branding
Which type of campaign indirectly aims at health behavior change by seeking to change social
institutions and their policies and, in doing so, get at the environment that surrounds behavior? -
CORRECT ANSWER✅✅media advocacy
Campaigns concentrated on reaching community leaders, which is an example of targeting "elite
opinions," is identified as which of the following and may involve media advocacy? - CORRECT
ANSWER✅✅institutional diffusion
In a broader sense, which of the following refers not just to the integration of economic production and
markets, but to the social and political consequences of this trend? - CORRECT
ANSWER✅✅globalization
The Pan American Health Organization, which focuses on the Americas, is one example of which type of
organization? - CORRECT ANSWER✅✅regional organization
Which of the following are key players in the global health system, particularly with respect to
implementation as well as funding of programs, and in providing assistance in some of the most difficult
situations? - CORRECT ANSWER✅✅nongovernmental organizations and non-profits
, Which of the following refers to systems of knowledge and practice that tie together culturally shared
ideas about what causes illness and disease, how to treat/cure illnesses, and who the appropriate
healers are? - CORRECT ANSWER✅✅ethnomedical systems
The __________ approach stirred controversy in some quarters, but experience and data have shown
that it "meets people where they are" in the sense that it focuses on key health effects of a person's
behavior while not judging or overcategorizing the person as a whole. - CORRECT ANSWER✅✅harm
reduction
Which approach sets up an overall predictive relationship where the nature of exposure increases or
decreases the likelihood that a given youth will engage in high-risk behaviors? - CORRECT
ANSWER✅✅risk and protective factor approach
The premise behind the Generative Approach to understanding risk behavior, is that people behave in
relation to the following ideas or constructs: - CORRECT ANSWER✅✅carrying out a gender role and
trying to achieve status
Choose the combination that includes ALL approaches which can be used to improve generative process
in high-risk population.
I. Identify key constructs that motivate behavior among a specific group, and the context
(socioeconomic) in which those motivations are carried out via health risk behavior.
II. Use the idea of substitution - finding other possible behaviors that respond to the same motivation
but do not pose a health risk (or at least reduce the health risk).
III. Disseminate and encourage adoption of those non-risky behaviors.
IV. Generate resources that would support these new behaviors. - CORRECT ANSWER✅✅I,II,III,IV
Public health theory and the ecological model, in general, do not acknowledge a range of broader social
and cultural factors that together influence behavior. - CORRECT ANSWER✅✅false
Marginalized and socioeconomically segregated populations often engage in health risk behavior with
goals in mind that relate to life situations of limit, threat, alienation, and mistrust, with correspondingly
different understandings of what is and is not a risk. - CORRECT ANSWER✅✅true
