Public Opinion - CORRECT ANSWER✅✅the collective attitudes and beliefs of individuals on one or more
issues
public opinion polls - CORRECT ANSWER✅✅scientific efforts to estimate what an entire group thinks
about an issue by asking a smaller sample of the group for its opinion
political socialization - CORRECT ANSWER✅✅the process by which we learn our political orientations
and allegiances
patriotism - CORRECT ANSWER✅✅a strong emotional attachment to one's political community
spiral of silence - CORRECT ANSWER✅✅the process by which a majority opinion becomes exaggerated
because minorities do not feel comfortable speaking out in opposition
partisan sorting - CORRECT ANSWER✅✅the process through which citizens align themselves
ideologically with one of the two parties, leaving fewer citizens remaining in the center and increasing
party polarization
political generations - CORRECT ANSWER✅✅groups of citizens whose political views have been shaped
by the common events of their youth
gender gap - CORRECT ANSWER✅✅the tendency of men and women to differ in their political views on
some issues
marriage gap - CORRECT ANSWER✅✅the tendency for married people to hold political opinions that
differ from those of people who have never married
sample - CORRECT ANSWER✅✅a portion of the population that is selected to participate in a poll
, sample bias - CORRECT ANSWER✅✅the effect of having a sample that does not represent all segments
of the population
straw polls - CORRECT ANSWER✅✅polls that attempt to determine who is ahead in a political race
sampling error - CORRECT ANSWER✅✅a number that indicates within what range the results of a poll
are accurate
random samples - CORRECT ANSWER✅✅samples chosen in such a way that any member of the
population being polled has an equal chance of being selected
weighting - CORRECT ANSWER✅✅adjustments to surveys during analysis so that selected demographic
groups reflect their values in the population, usually as measured by the census
benchmark poll - CORRECT ANSWER✅✅initial poll on a candidate and issues on which campaign
strategy is based and against which later polls are compared
tracking polls - CORRECT ANSWER✅✅ongoing series of surveys that follow changes in public opinion
over time
exit polls - CORRECT ANSWER✅✅election-related questions asked of voters right after they vote
push polls - CORRECT ANSWER✅✅polls that ask for reactions to hypothetical, often false, information
in order to manipulate public opinion
rational ignorance - CORRECT ANSWER✅✅the state of being uniformed about politics because of the
cost in time and energy
on-line processing - CORRECT ANSWER✅✅the ability to receive and evaluate information as events
happen, allowing us to remember our evaluation even if we have forgotten the specific events that
caused it