GOOGLE ANALYTICS LATEST
INDIVIDUAL
QUALIFICATION EXAM
What Scope Applies To Custom Metrics?
A. Customer
B. Session
C. Hit
D. User - ANSWERS-C. Hit
What Report Compares Metrics Based On User Acquisition Date Over
A Series Of Weeks?
A. User Explorer
B. Active Users
C. Users Flow
D. Cohort Analysis - ANSWERS-D. Cohort Analysis
The Default Session Timeout Duration In Google Analytics Is How
Many Minutes?
END OF
PAGE
1
, GOOGLE ANALYTICS LATEST
INDIVIDUAL
QUALIFICATION EXAM
A. 5
B. 10
C. 30
D. 20 - ANSWERS-C. 30
What Data Does Google Analytics Prohibit Collecting?
A. Product SKU(s)
B. Billing city
C. Purchase amount
D. Personally identifiable information - ANSWERS-D. Personally
identifiable information
Using A Standard Google Analytics Configuration, Which
Characteristics Cannot Be Used To Create A Custom Segment?
A. Users 25 to 34 years old who have their browser set to Spanish
B. Users who engaged in a social media or email campaign
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PAGE
2
, GOOGLE ANALYTICS LATEST
INDIVIDUAL
QUALIFICATION EXAM
C. Users who viewed a page on a website, then watched a video
D. Users who are female and have children - ANSWERS-D. Users who
are female and have children
If A Destination Goal Is Created For A Newsletter Sign-Up And A User
Completes The Newsletter Sign-Up Three Times In Three Separate
Sessions, How Many Goal Conversions Will Google Analytics Count?
A. 3
B. 2
C. 6
D. 1 - ANSWERS-A. 3
What Is A "Dimension" In Google Analytics?
A. An attribute of a data set that can be organized for better analysis
B. The lifetime value of a user in a given date range
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PAGE
3
, GOOGLE ANALYTICS LATEST
INDIVIDUAL
QUALIFICATION EXAM
C. A report that offers different demographic information about your
audience
D. A comparison of data between two date ranges - ANSWERS-A. An
attribute of a data set that can be organized for better analysis
What Feature Is Required To Collect The Number Of Comments Users
Posted To A Web Page?
A. Custom Channel Groupings
B. Calculated Metric
C. Custom Dimension
D. Custom Metric - ANSWERS-D. Custom Metric
Which Metric Reports On How Often A Channel Contributes To A
Conversion Prior To Last-Click Attribution?
A. Primary conversion
B. Second-to-last-click attribution
END OF
PAGE
4
INDIVIDUAL
QUALIFICATION EXAM
What Scope Applies To Custom Metrics?
A. Customer
B. Session
C. Hit
D. User - ANSWERS-C. Hit
What Report Compares Metrics Based On User Acquisition Date Over
A Series Of Weeks?
A. User Explorer
B. Active Users
C. Users Flow
D. Cohort Analysis - ANSWERS-D. Cohort Analysis
The Default Session Timeout Duration In Google Analytics Is How
Many Minutes?
END OF
PAGE
1
, GOOGLE ANALYTICS LATEST
INDIVIDUAL
QUALIFICATION EXAM
A. 5
B. 10
C. 30
D. 20 - ANSWERS-C. 30
What Data Does Google Analytics Prohibit Collecting?
A. Product SKU(s)
B. Billing city
C. Purchase amount
D. Personally identifiable information - ANSWERS-D. Personally
identifiable information
Using A Standard Google Analytics Configuration, Which
Characteristics Cannot Be Used To Create A Custom Segment?
A. Users 25 to 34 years old who have their browser set to Spanish
B. Users who engaged in a social media or email campaign
END OF
PAGE
2
, GOOGLE ANALYTICS LATEST
INDIVIDUAL
QUALIFICATION EXAM
C. Users who viewed a page on a website, then watched a video
D. Users who are female and have children - ANSWERS-D. Users who
are female and have children
If A Destination Goal Is Created For A Newsletter Sign-Up And A User
Completes The Newsletter Sign-Up Three Times In Three Separate
Sessions, How Many Goal Conversions Will Google Analytics Count?
A. 3
B. 2
C. 6
D. 1 - ANSWERS-A. 3
What Is A "Dimension" In Google Analytics?
A. An attribute of a data set that can be organized for better analysis
B. The lifetime value of a user in a given date range
END OF
PAGE
3
, GOOGLE ANALYTICS LATEST
INDIVIDUAL
QUALIFICATION EXAM
C. A report that offers different demographic information about your
audience
D. A comparison of data between two date ranges - ANSWERS-A. An
attribute of a data set that can be organized for better analysis
What Feature Is Required To Collect The Number Of Comments Users
Posted To A Web Page?
A. Custom Channel Groupings
B. Calculated Metric
C. Custom Dimension
D. Custom Metric - ANSWERS-D. Custom Metric
Which Metric Reports On How Often A Channel Contributes To A
Conversion Prior To Last-Click Attribution?
A. Primary conversion
B. Second-to-last-click attribution
END OF
PAGE
4
